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Nilesh Yadav
Assistant Buying Manager
Mumbai
Summary
Dynamic professional with extensive experience in Buying, E-commerce and Category Management. Skilled in Financial Strategy, Demand Forecasting, and Business Performance Analysis. Proven track record of driving revenue growth and optimizing inventory to enhance profitability.
Overview
11
11
years of professional experience
Work History
Assistant Manager- Buying
TataCliQ
10.2024 - Current
- Deliver approximately 90% sell-through for ₹250 Cr+ buying for TataCliQ (online + retail) and Big Basket dark stores, while reducing NTE inventory by approximately 20%, and improving UPT through GWP conversion and targeted liquidation strategies to enhance both footfall and basket size.
- Managing the buying portfolio of premium and luxury beauty brands for ELCA, Luxasia, Dyson, Apparel Group, HUL, L'Oréal, Baccarose, Tarz, PUIG, etc.
- Built sales forecasts using historical trends, seasonality, and brand performance data to support buying decisions. Monitor and improve key metrics, including sell-through, sell-in, sell-out, to optimize inventory, drive sales performance, and increase profitability.
- Identify and prioritize white-space opportunities through sales analysis, search keyword insights, and competitor benchmarking, driving strategic brand onboarding, expanding portfolio coverage, and accelerating revenue growth by 30%.
- Leverage sales and inventory analytics to optimize product assortments, drive category productivity, and execute replenishment strategies, while partnering with BigBasket dark stores, TataCliQ warehouses, and logistics teams to maximize product availability and minimize stockouts.
- Coordinate with supply chain, finance, and retail operations teams to ensure seamless execution of category initiatives.
Deputy Category Manager
ShoppersStop Ltd
09.2022 - 10.2024
- Oversaw a portfolio of over 350 brands and more than 40,000 SKUs across fashion, beauty, and home categories on SS.com, Amazon Omni, and SS Beauty, driving a 120% GMV growth.
- Formulated and implemented category growth strategies via assortment planning, portfolio optimization, and strategic brand onboarding, successfully launching over 200 new brands to enhance market coverage and customer choice.
- Developed and directed quarterly joint business plans (JBPs) valued at ₹300 cr with key brand partners, enhancing revenue growth, and promotional effectiveness.
- Investigated sales patterns, category results, consumer preferences, and market competition to uncover portfolio inconsistencies, adjust assortments, and boost category productivity, and profitability.
- Managed demand planning and inventory forecasting, driven by sales performance, securing optimal stock levels, and reducing stock-outs on essential brands and leading SKUs.
- Formulated competitive pricing and promotional strategies via continuous market benchmarking and competitor analysis, enhancing price competitiveness, customer acquisition, and sales performance.
Asst- Key Account Manager
Dr. Batras
02.2022 - 09.2022
- Led category growth and P&L management for Skin Care, Hair Care, Nutrition, and Fragrance portfolios across Nykaa, Tata CLiQ, Myntra, Snapdeal, 1mg, Netmeds, and PharmEasy, driving sales growth, portfolio expansion, inventory efficiency, and marketplace profitability.
- Onboarded Dr. Batra's is to expand across new marketplaces and emerging sales channels, enhancing market reach and improving online brand visibility while driving revenue growth.
- Oversaw end-to-end digital merchandising across key e-commerce marketplaces, optimizing e-catalogs, A+ content, branded storefronts, and product listings to elevate product visibility and customer experience.
- Developed product bundles and GWP campaigns to enhance UPT, boost customer acquisition, and elevate repeat purchase behavior across online marketplaces.
- Enhanced sales and profitability growth via the creation of data-driven strategies addressing top-selling product category trends, pricing optimization, promotional campaigns, and competitive analysis, securing target achievement, and strong marketplace performance.
- Managed marketplace advertising, promotions, and pricing strategies, leveraging customer and performance analytics to improve visibility, conversions, ROI, and overall sales performance across e-commerce channels.
- Conducted in-depth analysis of RTOs, customer returns, feedback trends, identifying key drivers of returns, and implementing corrective measures that enhanced customer experience and optimized marketplace performance.
Key Account Manager
Metro Brands Ltd
02.2020 - 12.2021
- Owned an end-to-end omni-channel business for brands including Metro, Mochi, and Walkway across Nykaa, Flipkart, Tata CLiQ, and LimeRoad, driving ₹100 Cr+ in revenue through category strategy, marketplace expansion, catalog optimization, inventory planning, order fulfillment, and returns management.
- Optimized e-catalogues, A+ content, branded storefronts, product content, keywords, and imagery, while leading assortment planning and trend-led product launches, enhance discoverability, customer engagement, and sales performance across marketplaces.
- Managed end-to-end marketplace growth and advertising strategy across Amazon, Flipkart, Nykaa & TataCliQ including SP, SB, and SD campaign optimization, annual JBP and marketing calendar planning, promotional event management (Deals, Coupons, B1G1, Amazon Super Value Day, Flipkart DOTD), and strategic stakeholder partnerships, while leveraging KPI-driven analysis (ACoS, ROAS, CTR, CVR, and impressions) to maximize visibility, customer acquisition, sales growth, and profitability.
- Identified and acted against unauthorized sellers in brand infringement cases, protecting brand exclusivity on e-commerce platforms and maintaining documentation for potential legal action.
- Monitored marketplace performance indicators, including inventory health and customer feedback, driving corrective actions to enhance operational excellence and customer satisfaction.
- Drove inventory optimization through DRR-based replenishment planning, end-to-end shipment management, and return inventory reconciliation, improving stock availability, fulfillment efficiency, and inventory accuracy across marketplaces.
- Managed monthly payment, order, and return reconciliations, collaborating with channel partners and finance teams to resolve discrepancies and ensure timely settlements and financial accuracy.
Sr. Ecommerce Executive
PB Global Ltd
06.2015 - 01.2020
- Managed end-to-end e-commerce sales and operations for the Watches, Bags, and Accessories category across multiple marketplaces, handling brands including Titan, Fastrack, Sonata, Carlton London, and Lavie, while overseeing product listings, order fulfillment, return claims, and payment reconciliations to drive operational efficiency and business growth.
- Reviewed product sales returns, customer feedback, reviews, and competitor performance to enhance product performance, strengthen brand vitality, and increase overall marketplace effectiveness across e-commerce channels.
- Executed opt-ins for marketplace promotions, including special offers, Amazon Super Value Day, Flipkart DOTD, B1G1 coupons, and various deals.
- Oversaw complete bulk shipment operations from dispatch to delivery, ensuring timely appointment scheduling and follow-ups with logistics partners.
- Handled brand infringement cases by identifying and acting against unauthorized sellers to protect brand exclusivity on e-commerce platforms. Maintained case documentation for potential legal action.
- Compiled regular business performance reports and conducted trend analysis to identify growth opportunities, track target achievement, and improve overall marketplace performance.
Education
Bachelor of Management Studies - Operations Management
Institute of Techonology & Management Studies
Mumbai, India 04.2001 -
MBA - Marketing Management
Institute of Management & Engineering Technology
Mumbai, India 04.2001 -
Bachelor of Mechanical Engineering - Mechanical Engineering
Government Technical High School And Junior College
Thane, India 04.2001 -
Skills
E-commerce Platform Oversight
Commercial strategy
Demand Forecasting
E-commerce oversight
Pricing strategy
Business Performance Analysis
Software
WMS / OMS Tools- Vinculum, Uni-commerce & Browntape
ERP Tool- SAP (MM), JIRA, SAP (Hybris)
CMS Tool- Magento & FTP Server
Timeline
Assistant Manager- Buying
TataCliQ
10.2024 - Current
Deputy Category Manager
ShoppersStop Ltd
09.2022 - 10.2024
Asst- Key Account Manager
Dr. Batras
02.2022 - 09.2022
Key Account Manager
Metro Brands Ltd
02.2020 - 12.2021
Sr. Ecommerce Executive
PB Global Ltd
06.2015 - 01.2020
MBA - Marketing Management
Institute of Management & Engineering Technology
04.2001 -
Bachelor of Management Studies - Operations Management
Institute of Techonology & Management Studies
04.2001 -
Bachelor of Mechanical Engineering - Mechanical Engineering
Government Technical High School And Junior College
04.2001 -