Nilkanth S. Rathod

Implementing SFMC for healthcare Industry. Clients have various products which is related to healthcare. Created various emails and managed the campaign of products for APAC regions.

Featured Used: Import Activity, Data Extract Activity, Filter Activity, Query Activity, File Transfer Activity, Contact Builder, Content Builder, Engagement Split – Open rate criteria, Decision split, Random Split in Journey Builder.

1. Worked on AMP Script functionalities.
2. Personalization String used in Subject Line, Pre-header and in email for ANZ Market.
3. Worked on various Lists and data extension creations.
4. Worked on Dynamic Content Emails using content builder.
5. Providing solutions to clients on Email Studio, Journey Builder.
6. Deal with Subscriber list, Data Extension and List.
7. Involved in documenting the changes made in this project.

Implementing the SFMC with Digital Marketing strategies for Healthcare Domain. The MnM client have healthcare market research reports with almost more than 5k.

I was worked on 250 healthcare market research reports to create, maintain and optimize the reports of campaign.

Featured Used: Journey builder, Import Activity, Data Extract Activity, Filter Activity, Query Activity, File Transfer Activity, Contact Builder, Content Builder, SEO, SMO, Oracle Eloqua, Hub-spot.

1. Worked on SFMC Multi-Org to connect to CRM.
2. Worked on Link capture logic with amp script to capture the details to CRM.
3. Worked on the enhanced send log for reporting.
4. Worked on various Lists and data extension creations.
5. Worked on Dynamic Content Emails using content builder.

• Worked and Implemented Email Campaign and Digital Marketing channels for ICT – Information and Telecommunications domain for MnM firm.
• MR and GD Team are responsible for creating different types of email which is related to market research keywords of reports. gathering customer’s data and providing quick responses using paid email as well as digital marketing tools.
• Optimized website traffic with targeted SEO campaigns, resulting in increased lead generation and conversions.
• Increased conversion rates through A/B testing of landing pages and ad copy variations, resulting in higher profitability from online campaigns.