Nimish Nelson Main

Project - GE HealthCare

• Migrated two mobile apps and two websites from legacy Adobe Analytics libraries (ADBMobile and AppMeasurement.js) to the Adobe Experience Platform Web SDK..
• Designed and implemented XDM schemas and set up separate data streams for mobile and web, ensuring accurate mapping to Adobe Analytics and other Experience Cloud services.
• Utilized Data Collection Tags to configure Web SDK and Mobile SDK extensions, creating rules with XDM Send Event and Attach Data actions for precise event tracking.
• Performed end-to-end validation using Experience Platform Assurance, Adobe Debugger, and Charles Proxy to ensure accurate data capture across platforms.
• Collaborated with engineering teams to optimize SDK initialization and event handling for performance and scalability.

Project - Wiley Publishing

• Worked as an Adobe Analytics consultant for implementing analytics projects using AEP web SDK.
• Worked on Adobe Target to run A/B testing and experience targeting
• Created the analytics dashboard in the workspace.
• Created technical specification documents and shared them with the development team for implementation.
• Managed third-party pixel implementation through Adobe Launch.

• Implemented Analytics using Adobe Analytics and Adobe Launch on a white label demo that includes Banner, commerce, Form, etc. tracking
• Reached out to stakeholders and gathered requirements, prepared BRD and solution design documents, configured and implemented Adobe Analytics, and delivered reports.
• I Was responsible for end-to-end analytics implementation from BRD creation to solution design reference to technical specification, implementation, validation, reporting, and configuration.
• Audited the existing analytics implementation and fixed bugs.
• Designed and implemented personalized experiences using Adobe Target.
• Developed and executed A/B tests to optimize website performance.
• Worked on Google Analytics and Google Optimize.
• Helped the team create accelerators to go to market.
• Worked on HubSpot marketing automation tools.
• Worked with product owners to define and prioritize personalization use cases.

• Took care of Sufin website analytics implementation
• Generated reports for business in Data Studio and provided insights.

• Worked for US Client on GA4 Implementation
• Worked on adobe analytics for adobe project
• Worked on GA4 to GA360 Migration
• Audited the existing analytics implementation and fixing the bugs
• Implemented Firebase analytics for client
• Trained other team members on analytics platform
• Helped team on requirement gathering, Sprint Planning

• Expertise in gtag, gtm and firebase implementation.
• Implemented analytics on single page application angular.js
• Managed Both the app and web analytics for health insurance domain.
• Prepared data studio dashboards and reports.
• Coordinated with agencies for getting leads.
• Shared insights to the team.
• Generated campaign links for marketing team
• Generated one link for campaigns.
• Hands on experience on designing data studio dashboards
• Firebase analytics implementation
• Analysis using excel through pivot table, v-look-up.
• Prepared Power Point Presentation for Management.
• Created Funnel to Monitor the Performance and Drop off of the campaign and online sales
• Migrated Website from GTAG to GTM implementation.
• Created Login and Registration Journey funnels to identify the drop off and issues.
• Used google optimize for A/B Testing on buy journey.
• Used lucky orange to analyze site interaction
• Tag Troubleshooting: Conversion, Remarketing, Dynamic Remarketing, Tag Manager, Analytics.
• Audited existing set - up and recommend best practices - based implementation including Events, Custom Dimensions etc
• Implemented custom tags through GTM
• Designed user - flow strategies and recommend changes to the website for optimal consumer experience
• Ability to identify and recommend goals and set these up within tools like Google Analytics.
• Evaluated and set - up tracking. Audit current analytics set – ups.
• Ability to analyze web traffic, create holistic dashboards/reports by pulling data from different data sources and present to senior team members.
• Provided actionable insights and recommendations from data. help in decision making.
• Owned timely delivery of weekly, monthly/quarterly reports

• Gathered Requirement and to get them implemented.
• Worked on Tag Management tool.
• Verified the data on adobe insight dashboard across all the platform web, ios, android.
• Responsible for analytics development for ios and android app.
• Familiar with agile framework.
• Regular interaction with product owner and reporting analyst to understand the requirement.
• Assisted developer to implement the analytics concept.

• Auditing the entire website to prepare data health dashboard which shows quality of data collection.
• Worked as an Adobe Analytics developer responsible for Implementation and report generation.
• Implemented adobe analytics in mobile app.
• Worked with adobe launch an advanced version of adobe DTM tag Manager.
• Able to work in challenging position as adobe analyst and utilizing my skills and experience.
• Identified and heled in solving technical problem.
• Gained experience various testing tool including Charles proxy, fiddler and adobe debug.
• Analyzed Website traffic.
• Understood and captured user behavior to help senior management for taking marketing decision.
• Had complete understanding of GTM and GA implementation and ability to solve any technical issue with firm conceptual understanding related to google analytics.
• Specialized in Google analytics tag implementation using GTM.
• Knowledge of GTAG Implementation
• Implemented Enhanced Ecommerce
• Generated Reports and dashboards as per requirements using google data studio.
• Developed dashboard to analyze the campaign efficiency. This included region-wise analysis on data usage on difference services.
• Regularly consulted with internal customers such as the marketing and analytics departments to gather requirements and design solution in collaboration.
• Mobile Apps Implementation.
• Having experience on Google Analytics 360 and Google Tag manager.
• Implemented google analytics for single page application.
• Having knowledge of google analytics and google tag manager account administration.
• Elicited, analyzed and documented business requirements and communicated them to all stakeholders.
• JavaScript(+jQuery) and html to create efficient and robust tracking through google tag manager
• Experienced with google debugger, observation point, fiddler and Google tag assistant.
• Excellent domain knowledge and follows the standard practices for tag management.
• Aware about google optimize that is A/B testing.
• Aware about google web master tool for to perform SEO implementation.
• Implemented Face book remarking pixel and custom event to track conversion via Facebook.
• Performed multiple audits of google analytics account
• Provided quick turnaround responses to ad hoc data queries
• Adobe Analytics (Omniture)
• Google Analytics