NIMISHA SONI

• Formulation of strategy and execution for Lockers, New branches expansion, monitoring top customers, Conceptualizing and executing Marketing, Digital campaigns, and Data analytics
• Strategy formulation and execution for driving Lockers including fees recovery, occupancy etc
• Tracking top 5 SEG, MEG, CBG customers across
• Conceptualizing and executing with marketing for both offline & online campaigns
• Formulating and executing Inside and Outside branch Branding initiatives like New Visual Identity, Hoardings etc
• New Branch Expansion activities
• Data Analytics on Customer Nudges, Customer friction points etc

• Managing Alternate Channels - Tele (Outbound & inbound), Cards, MAB and Digital for both Life and Non-Life
• Identifying opportunities within the various LOBs
• Optimizing Open Architecture by reducing dependency and fostering competition
• Capitalizing on white spaces opportunities like Motor, Top up, sachet products, Co-origination insurance offerings etc
• Strengthening the franchise by bundling propositions like FD protect, payment protection, PASA offers etc
• Investing in Training and Capability developments
• Reviewing & partner cadence
• Data analytics on customer campaigns, integrations to track funnel & retargeting initiatives

Key Achievements:

• 28% CAGR achieved in 4 years (188 crs in FY21 to contributing 567 crs in FY24)
• Introducing industry first exclusive products for Axis Bank Customers (Contributed 65% of top line un year 1 of launch)
• Designing one of its kind & one stop solution Insurance Landing Page on MB for increasing insurance discoverability, sourcing and servicing

Conceptualizing and executing Marketing and Digital campaigns, Key Strategic Initiatives for HDFC Bank Relationship, Devising and executing strategies of crossell/upsell opportunities, Formulation of strategy and execution of key metrics of the channel both internal and external

• Marketing and Digital Campaigns (Concept, Design and Execution) and Events
• Devising measures to increase Partner Engagement and Improving Sales Productivity
• Content development & Key strategic initiatives like Focused Product Mix
• RnR, Incentives & Goal Sheet design and execution
• Digital Initiatives – Leveraging existing digital initiatives and designing exclusive channel specific requirements
• Competition benchmarking and adopting industry best practices

Head of strategy and accounts team for ABP (Variable Agency) and Shaurya (Defence) channel – Sales Strategy & Planning, Enabler Design & Effectiveness, Distribution build up, Resource deployment, Productivity Enhancements, Persistency and Business Quality, Marketing & L&D, Mobility Initiatives & Projects

• COA Management – Budget allocation & monitoring
• NBM management by top line and bottom line initiatives
• Design Career Path programs, compensation structures for sales and scorecards for leadership
• Identifying new segments to increase reach of distribution buildup and increased penetration in existing segments
• Monitoring and driving critical business quality parameters
• Working closely with L&D to design & develop marketing & training architecture for Employees and Agents
• Mobility Initiatives – Leveraging existing mobility initiatives and designing exclusive for the channel
• Responsible for driving process efficiencies in the distribution funnel
• Innovate and leverage on opportunities of recruitment in quality and quantity
• Analyzing trends on FC profiles with productivity correlations, market business trends, Competition benchmarking and adopting industry best practices
• Management dashboards and presentations

Central Program Manager for Bancassurance (HDFC Bank) channel for HDFC Life – Managing South and West Zones

• To drive key metrics like SP activation, FLS productivity etc through engagement and capability building
• Driving SMP (Sales Management Process) framework adherence
• Initiate, monitor and optimize cross sell/upsell campaigns
• Competition benchmarking and adopting industry best practices
• Collaboration with internal stakeholders with regular reviews with sales field
• Content development
• Management dashboards and presentations

• To develop and execute differentiated product innovations backed by technology-enabled ecosystem propositions
• Drive new alliances/partnerships and innovation to maximize protection insurance distribution
• To facilitate sales with better pricing, features and rate negotiation both internal and external
• Design, develop, implementing marketing & communications campaign & strategies to promote and grow protection business
• Market research and analyzing market trends and customer trends to improve product positioning
• To ensure ease of doing business with simple operations standards and processes
• To steer processes towards complete automation by keeping abreast of industry developments and trends
• Keeping a check on margins and profitability matrix of the organization
• Management dashboards and presentations

• Health Business and Product mix ownership for all retail distribution channels
• Internal stake holder engagement to drive numbers
• Identify product fitment opportunities across offline distribution channels and online digital platforms
• Designing and driving marketing, RnR initiatives and other relevant enablers
• Reviewing and suggesting Product, Process and Distribution level improvements
• Partner Relationship management (Apollo Munich Health Insurance Company Limited/HDFC Ergo)
• Management dashboards and presentations

• Spearheading strategic initiatives & change management process for the channel
• Managing New Customer Acquisition campaigns (Aggregators, Affiliates, Email & SMS partners) for TAD vertical of Direct Sales
• Maintain rigorous focus on control and ensure compliance to all internal & regulatory policies, procedures and regulations
• Client relationship management for existing partners with negotiations skills & cost saving objective
• Managing business planning, sales strategy, budget management for all verticals of the Direct Sales
• Competition benchmarking & tracking emerging trends and initiatives for the channel
• Analyzing business, identifying key trends and provide insightful inputs to improve top line and bottom line
• Ensuring Quality of business as per the company matrix, maintaining standard and minimize business risks
• Process documentation
• Management dashboards and presentation

Managing New Customer Acquisition campaigns (Aggregators, Affiliates, Email & SMS partners) for TAD vertical of Direct Sales

• Maintain rigorous focus on control and ensure compliance to all IRDAI policies, procedures and regulations
• Client relationship management for existing partners with negotiations skills & cost saving objective for the channel
• Competition benchmarking & tracking emerging trends
• Analyzing business, identifying key trends and provide insightful inputs to improve top line and bottom line
• Ensuring Quality of business as per the company matrix, maintaining standard and minimize the business risks

Key Achievements:

• Reduced dependency on biggest contributor (Policy Bazaar) from 50% to 30% from FY’14 to FY’15
• Nominated for multiple training programs on leadership skills, process management

Managing end to end business for pan India Existing Customer campaign (Upsell) for Direct marketing

• Client Relationship Management with internal teams
• Driving short term and long term strategies
• Designing strategies which can help increase the top line and keep a check on bottom line of the business
• Maintain rigorous focus on control and ensure compliance to all policies and procedures
• Data Analytics for customer campaigns

• Managing end to end business for Existing Customer Base campaigns for WB & MP with Client Relationship Management with internal teams

Key Achievements:

• Exited as No.1 campaign manager for the year

• Managing end to end business with Client Relationship Management with internal teams
• Mentoring call center team and giving all the adequate support required to sales

Key Achievements:

• Exited as No.1 Campaign for the FY 09-10

• Mentoring call center team and giving all the adequate support required to sales
• Representing maximum qualifications in all the RnR programs

• Monitored performance of Associate Financial Service Managers & Senior Financial Service Managers of 'ICICI BANK CREDIT CARD TEAM' acted as a mentor
• Representing maximum qualifications in all the RnR programs

• Monitored performance of Associate Financial Service Managers
• Highest Contribution for DM Central Cluster in Mumbai

• Handled HNI customers- sourced new business through cross selling/ up selling and servicing
• Conducting activities for Lead Generation
• Record of being the first FSC to complete Gold confirmation from Ghatkopar cluster in DM