Summary
Overview
Work History
Education
Skills
Websites
Certification
Affiliations
Timeline
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Nimit Singhal

Noida

Summary

Dynamic and result-oriented marketing professional with 16+ years of experience at Lotus Herbals, Emami Ltd, TTK HealthCare in brand building and strategic marketing. Experienced in developing and executing comprehensive brand strategies to enhance visibility, awareness, engage audiences, and drive growth. I work on GTM strategy, New Product Development, Team handling, Marketing Campaigns including ATL, BTL & Digital. Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members. Focused on supporting team success and achieving positive results.

Overview

19
19
years of professional experience
1
1
Certification

Work History

AGM - Marketing & Brand Strategy

Lotus Herbals
04.2013 - Current
  • Managing a portfolio of 500 Cr in skin Care
  • Handling skin care & hair care categories along with 8 people as part of my team who reports to me.
  • Plan CPV based influencer campaign with the target CPV of less than ₹1.
  • Handle CRO with minimum 3-4%, handle CRM.
  • Launched Consumer retention campaigns with minimum 30% returned consumers.
  • Designed brand website & launched it in shortest possible time with 500 SKUs.
  • Monthly social media calendar checking and ensuring an engagement rate of 4-5% and attain a reach of more than 60 mn every month.
  • Work on omni channel digital strategy to increase brand awareness.
  • Launched DSP campaign on Amazon with 45% increase in DRR and brand’s velocity.
  • AI Learning enthusiast & uses mid-journey for design development.
  • Plan UGC & influencers campaigns to create organic reach & engagement.
  • Manage community building & ORM.
  • WhiteGlow – Launched Vit C range of skin care on the basis of google & Amazon trend data which resulted into delta of 10 Cr in the brand portfolio.
  • Anti-Ageing Category: Launched a range called Firm & Bright with in 6 months. Within 1 year of launch its contribution in BA doors has reached to 1 cr.
  • Lotus DermBotanics: Launched a clinical + natural active based skin care to catch the on-going trend. Handling it’s launch, GTM and digital campaigns with a CPV of less than 1.
  • Launched mother’s day campaign of Baby Care which went viral with 1.1 mn views on YT within 5 days.
  • Focused on GenZ and launched a Lotus x TVF campaign.
  • Launched a collaboration with major Bollywood celebs like Jacqueline, Malaika Arora, Dia Mirza. Jacquleine collaboratin resulted into 25% YOY growth in brand for 3 years.
  • Build Topline & Bottom-line targets on the basis of business objective.
  • Set marketing goals on the basis of business objective.
  • Conduct aided & unaided brand awareness tracking through consumer researches & draft the campaigns to build brand equity.
  • Make NPD calendar for 1 year in one go on the basis of data analytics from Amazon & Google Ad manager.
  • GTM strategy for new launches.
  • Plan marketing campaigns on-ground & online & track the team’s performance for timely improvements.
  • Handle digital campaigns on SM, OTT and monitor the performance of digital team.
  • Study Nielsen data & find out the key elements of distribution expansion.
  • Plan to improve SAH, weighted distribution & numeric distribution.
  • Plan on-ground activations, state/ metro breakthrough campaigns to increase M.S.
  • Close channel wise marketing plan for retail & MT along with sales team.
  • Follow-ups with packaging for sourcing packing material
  • Meetings with R&D for new formulation testing’s
  • Data crunching with MIS for analytics
  • Interaction with e.com team for performance analysis NPD Handling.

Sr. Brand Executive

Emami Ltd
Kolkata
10.2010 - 03.2013
  • Majorly worked on NPD projects for the extension of BoroPlus into fairness category (category of Rs 2700/- cr.) & Hair Oil (category of Rs 5,000/- cr. approx.)
  • Need gap analysis for idea scoping.
  • Market Research on Concept development & validating it with Quali. & Quant. research.
  • Brand image development based on market scoping & opportunity evaluation.
  • Phase wise launch plan (test market plan & final launch plan)

Brand Executive

Fena Pvt Ltd
New Delhi
05.2008 - 10.2010
  • Company Overview: A 400 cr. FMCG Company with leading brands Such as ‘FENA', ‘NIP', PARA & ‘IMPACT
  • Looked after the Pan India operation of brand ‘FENA' in Fena (P) Ltd.
  • Executed the ATL & BTL campaigns.
  • Re – launched the ‘Brand FENA' in the Year January 2010, to re-energize and re- vitalize the brand with completely new positioning, differentiated USP.
  • A 400 cr. FMCG Company with leading brands Such as ‘FENA', ‘NIP', PARA & ‘IMPACT

Sales Supervisor

TTK Health Care
Ghaizabad
10.2006 - 04.2008
  • Brands Handled: Kiwi shoe Polish, Brylcreem Hair Gel, Kohinoor and Durex Male Contraceptives, Eva Range of Personal Care Products and Wodwards Gripe Water
  • Increase the Distribution through innovative ways.
  • Identify the Key outlets into the area and conduct BTL activities at the key outlet.
  • Organize Special contests at the Big Shoe Marts for promoting Kiwi Shoe Polish.

Education

MBA - Marketing Management And Consumer Research

IPM
Ghaziabad
01.2007

B.Com -

Kurukshetra University
Haryana
01.2004

12th -

KVS
Haridwar, Uttarakhand
01.2001

10th -

KVS
Haridwar, Uttarakhand
01.1999

Skills

  • Digital marketing
  • Brand strategy
  • Consumer research
  • Content creation
  • Market analysis
  • Team leadership
  • Community building
  • Data-driven decision-making
  • Influencer partnerships

Certification

  • Certification in Social Media Marketing Foundation, 2020
  • Building & Managing Online Communities, 2020
  • Leadership: Practical Skills, 2021

Affiliations

  • 3 time winner of Chairman's Trophy
  • Honored with the prestigius recongntion awared from Director for making SafeSun brand (Suncreen category) 50 cr in short span of 2 years
  • Helped WhiteGlow brand to crosss 100cr and honored with Director's award for highest growth through marketing intervention

Timeline

AGM - Marketing & Brand Strategy

Lotus Herbals
04.2013 - Current

Sr. Brand Executive

Emami Ltd
10.2010 - 03.2013

Brand Executive

Fena Pvt Ltd
05.2008 - 10.2010

Sales Supervisor

TTK Health Care
10.2006 - 04.2008

MBA - Marketing Management And Consumer Research

IPM

B.Com -

Kurukshetra University

12th -

KVS

10th -

KVS

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