Assisted in the development of event strategies and tactical plans, contributing to the successful achievement of marketing objectives.
Conducted competitive analysis, researched industry trends, and provided actionable insights to supervisors for strategic decision-making.
Implemented search engine optimization (SEO) techniques to enhance brand visibility and awareness, driving higher engagement and conversion rates.
Increased lead generation by over 1,000 per month through targeted social media campaigns, optimized websites, and strategic advertisements, resulting in 30 property sales.
Research Assistant And Marketing Consultant
PRIMECO
04.2018 - 03.2020
Conducted a year-long commercial market analysis project under the guidance of the Managing Director, identifying key growth opportunities.
Implemented research findings to develop growth strategies and design targeted marketing initiatives, driving sales and audience engagement.
Designed a marketing campaign that achieved over 2,500 hits, significantly boosting online visibility.
Maintained a strong and effective online presence, contributing to sustained brand growth and customer engagement.
Design and Promotional Advisor
BREN Corporation
05.2017 - 05.2019
Planned and launched a new marketing campaign, leveraging SEO strategies to increase potential customer interactions by over 3,000.
Led a project to raise awareness, applying strong leadership skills to drive success and team collaboration.
Continuously updated design elements to align with the modern target audience in the real estate sector, enhancing market appeal.
Developed and recommended a unique growth plan using innovative 3D advertising, positioning the company at the forefront of industry trends.
Co-Founder
SVAASTHY
08.2018 - Current
Led and organized a menstrual hygiene awareness project, developing workshop modules, programming the website, and managing the social media presence.
Partnered with Apollo, one of India's largest healthcare companies, to amplify the project's reach and effectiveness.
Raised over $5,000 for hygiene kits, impacting 2,000+ girls and earning recognition from National Media, the United Nations, and various networking events.
Co-Founder
NAAREETV
05.2020 - 08.2021
Led content creation for 'safe space' discussions and media campaigns across various platforms as Head Design Advisor.
Raised over $2,700 through a self-designed fundraiser, distributing COVID-19 hygiene kits to those in need.
Conducted workshops that provided women with essential tools and knowledge for their safety and financial independence.
Education
Bachelor of Arts -
BABSON COLLEGE
Boston
05.2025
High School Diploma -
THE INTERNATIONAL SCHOOL BANGALORE
Bengaluru, India
06.2021
Programs/ Courses / Awards
Completion of IBDP, 2021
KWHS Global Young Leaders Academy, Entrepreneurship, 2020: Developed a business module and entrepreneurial skills through lectures by University of Pennsylvania professors. Led a team in designing a product and creating an extensive business plan, securing 3rd place in the competition.
Financial Markets, 2020: Yale University – Completed coursework to deepen understanding of financial markets.
Marketing Mix Implementation Specialization, 2020: IE Business School – Focused on applying marketing strategies effectively.
1M1B Future Leaders, July 2019: Gained insights into social enterprises and SDGs, initiated a social project, and qualified in the top 10 among club members across India. Advanced to the top 3 at a FIT pitch deck in New York, became a panelist for a UN event.
Distinction in IGCSE boards, 2019
Business Foundation Specialization, 2017-2018: University of Pennsylvania – Acquired foundational business knowledge and skills.
1M1B Youth Champion, 2018: Initiated a project with the guidance of 1M1B that satisfies a few of the UN SDG goals and was part of a panel in UN. At FIT, New York on presentation day, I was selected to be a part of the top 3.
New Yorkers' Favorite Future Leaders, 2018: Presented with this award at a networking event in Barbara Corcoran's office, New York by esteemed New York clientele. Voted the best project out of the 10 projects that presented there.