Ninad Dale
Mumbai
Summary
Experienced Senior Marketing Lead with 15+ years of expertise in digital, performance, and brand marketing. Results-driven with a proven track record of multiple leaps in audience engagement and lead generation. Skilled in developing and executing successful marketing campaigns across various channels and platforms, collaborating with cross-functional teams, and leveraging data-driven insights to optimize marketing initiatives, enhance customer experience, and drive revenue growth. Exceptional communication, leadership, and interpersonal skills.
Overview
16
16
years of professional experience
Work History
Senior Marketing Manager
Innovage Fintech Pvt. Ltd.
11.2021 - Current
- Developed and executed performance marketing strategy resulting in significant user base acquisition for 5nance.com
- Implemented digital marketing campaigns on social media platforms to drive web traffic, generate leads, and scale user base
- Monitored and optimized paid and organic social media campaigns using analytics tools, ensuring maximum ROI
- Implemented SEO, SMM, and CRO techniques to increase web traffic and generate organic leads
- Identified and acquired B2B partners through paid marketing and implemented personalized marketing programs to expand and engage the business partners
- Created and executed email and WhatsApp marketing campaigns, enhancing customer onboarding and driving cross-sell and up-sell opportunities
- Maintained up-to-date knowledge of industry trends, technologies, and best practices, ensuring the use of cutting-edge techniques for maximum ROI
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed overall marketing budget, allocated resources effectively, and provided detailed reports to the management team.
Senior Marketing Manager
Alliance Insurance Brokers
08.2021 - 11.2021
- Executed integrated campaigns across E-mail, SMS, and Digital platforms to deliver exceptional customer experiences in alignment with CVM guidelines for diverse customer segments
- Developed customer journey strategies and implemented marketing automations for the B2B2C segment, enhancing engagement and conversion rates
- Utilized data-driven insights to identify behavioral patterns and personalize campaign communications, ensuring contextual relevance and maximizing customer engagement.
Channel Marketing Manager
Reliance Nippon Life Insurance
03.2021 - 08.2021
- Developed and delivered targeted communications aligned with stakeholder requirements, ensuring effective messaging and engagement
- Oversaw and coordinated marketing activities for offline channels, ensuring seamless execution and maximizing impact
- Monitored campaign performance and devised innovative initiatives to optimize results and drive continuous improvement.
Marketing Manager
Kotak Securities Ltd.
01.2017 - 03.2021
- Implemented performance marketing strategies to drive B2B business growth through digital and offline campaigns
- Developed and executed Bank Channel marketing plans, focusing on customer acquisition and cross-selling opportunities
- Led the referral program as the product owner, utilizing email, app push, and SMS campaigns to expand business from existing customers
- Managed customer value through targeted email campaigns, employing data segmentation, template design, and onboarding journeys
- Utilized sent time optimization and omni-channel communication to effectively target customers
- Conceptualized and launched 360-degree brand campaigns (ATL, BTL, OOH) to enhance brand penetration for Kotak Securities
- Organized and managed investor conferences for high-net-worth individuals (HNIs) and ultra HNIs
- Standardized employee communication and created an HR micro-site to enhance the brand perception of Kotak Securities among prospective employees.
Marketing Manager
LKP Securities Pvt. Ltd.
07.2014 - 12.2016
- Specialized in digital marketing on Facebook, GDN, LinkedIn, and Twitter
- Executed successful SMM and SEO campaigns, boosting brand visibility at LKP Securities
- Developed streamlined lead management system to optimize customer acquisition
- Monitored campaign effectiveness and ROI for performance improvements
- Created engaging content for brand promotion, education, and product campaigns, managed internal communication, and implemented branding strategies.
Assistant Marketing Manager
IIFL, India Infoline Ltd.
06.2007 - 06.2014
- Managed brand campaigns across various media channels including Print, Online, Radio, Outdoor, TV, and innovative mediums
- Executed CSR activities under the FLAME (Financial Literacy Agenda for Mass Empowerment) Programme nationwide, organizing over 250 FLAME meets
- Successfully coordinated and oversaw 'Enterprising India 3, 4, and 5' Global Investor Conference, attended by 450 Fund Managers, 70 Institutional Investors, 120 Corporates, and Economic Leaders
- Organized and managed events such as Annual Meets, MICE at overseas destinations, Investor Forums, and Business Meets
- Personally handled the IIFL Annual meet in Pattaya-Bangkok in March 2013 and Abu Dhabi in April 2014, with attendance exceeding 350 and 550 people respectively
- Reviewed and optimized branding and communication products for maximum impact and brand consistency via the Corporate Intranet
- Cultivated and maintained relationships with key media contacts across local and national outlets, including newspapers, TV, radio, publications, and journals.
Education
B.Com -
University of Mumbai
MBA -
NMIMS School of Business
Skills
- Digital Marketing
- Marketing Strategy
- Customer Acquisition Campaigns
- Campaign Management
- Marketing Automation
- Communication Skills
- Product Strategy
- Website Management
Timeline
Senior Marketing Manager
Innovage Fintech Pvt. Ltd.
11.2021 - Current
Senior Marketing Manager
Alliance Insurance Brokers
08.2021 - 11.2021
Channel Marketing Manager
Reliance Nippon Life Insurance
03.2021 - 08.2021
Marketing Manager
Kotak Securities Ltd.
01.2017 - 03.2021
Marketing Manager
LKP Securities Pvt. Ltd.
07.2014 - 12.2016
Assistant Marketing Manager
IIFL, India Infoline Ltd.
06.2007 - 06.2014
B.Com -
University of Mumbai
MBA -
NMIMS School of Business
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