NINKU MATHEW
Cochin
Summary
14 years of experience in marketing and sales across TV & Print Media. Expertise in developing and executing strategic campaigns, brand management, and revenue growth. Adept at audience insights, media planning, and integrated marketing strategies while working with reputed media houses. Strong ability to drive business objectives through data-driven marketing and cross-functional collaboration
Overview
15
15
years of professional experience
Work History
Manager Marketing
ASIANET JIOSTAR
12.2018 - Current
- Create, plan, and execute comprehensive brand and individual show campaigns across multiple genres.
- Collaborate with show directors, producers, and writers to develop strategic briefs and promotional narratives aligned with the show’s creative vision.
- Design and implement integrated media plans, optimizing the mix of Digital, Social, TV, Print, Radio, and On-ground activations within defined budget allocations.
- Coordinate with internal teams and external vendors to ensure seamless campaign execution, timely delivery, and creative consistency across all touchpoints.
- Analyze weekly BARC data to assess show performance and deploy targeted micro-campaigns in response to rating trends.
- Conceptualize and execute brand integrations to drive sales and enhance visibility, including in-show placement strategies (e.g., Bigg Boss collaborations) in partnership with content teams.
Manager - Ad Sales
SUN TV NETWORK
01.2015 - 12.2018
- Achieve 50-60% fair share & ensure high ASR across key deals onboarding 8-10 new clients annually.
- Securing partnerships for fiction/nonfiction shows & TV premieres.
- Manage Kerala & TN channels for Sun TV Network, handling top spent clients.
Assistant Manager - Sales
INDIAVISION NEWS
12.2013 - 01.2015
- Responsible for generating and increasing business through clients & agencies from Cochin
- Sellspecial properties such as Election day special, Counting Day, World cup special to various clients
Senior Officer - Sales
THE TIMES OF INDIA
03.2012 - 12.2013
- Manage business for Trivandrum & Kollam, handling key verticals like Retail, Education, Real Estate & Healthcare
- Executed 360-degree client solutions, integrating Times Now, OOH, Radio Mirchi, coffee table books & activations.
- Nationally awarded 'The Times Group Response Idol'for best performance (Nov 2012).
Circulation Officer
THE HINDU
06.2010 - 03.2012
- Managed circulation, collections & distribution planning for Trivandrum & Pathanamthitta districts
- Led a team of 40+ agents, resolving operational challenges.
Education
MBA - Marketing & International business
DC School of Management
Vagamon03.2010
Skills
- Market Research & Data Analysis
- Command over Malayalam language
- Business Development & Revenue Growth
- Cross-Functional Team & Vendor Management
- Budget control
Personal Information
- Date of Birth: 08/30/84
- Marital Status: Married
Timeline
Manager Marketing
ASIANET JIOSTAR
12.2018 - Current
Manager - Ad Sales
SUN TV NETWORK
01.2015 - 12.2018
Assistant Manager - Sales
INDIAVISION NEWS
12.2013 - 01.2015
Senior Officer - Sales
THE TIMES OF INDIA
03.2012 - 12.2013
Circulation Officer
THE HINDU
06.2010 - 03.2012
MBA - Marketing & International business
DC School of Management
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