Nipun Bhatia
Gurgaon,HR
Summary
Campaign management professional driving strategic growth through innovative campaign optimization, audience targeting, and cross-channel marketing initiatives across diverse global markets. Demonstrated success in managing complex advertising campaigns, leveraging data analytics and performance optimization to achieve business objectives.
Overview
4
4
years of professional experience
Work History
Senior Associate, Campaign Management
Media.net
06.2022 - Current
- Orchestrated cross-platform digital marketing campaigns across North America, Europe, and Africa, managing $500,000+ media spend across retail, fashion, consumer electronics, and lifestyle categories through advanced targeting and optimization strategies
- Engineered comprehensive optimization strategies across multiple channels, implementing data-driven approaches that reduced CPA by 50% while maintaining quality benchmarks through audience segmentation and creative testing
- Leveraged advertising platforms to execute sophisticated retargeting campaigns, achieving 100% improvement in CTR (2.5% to 5%) through strategic audience modeling and bid management
- Leveraged cutting-edge, real-time reporting for day-to-day campaign management & optimization across Google ads & Facebook ads
- Collaborated with product teams of global agencies on multiple projects to improve reporting, introduce automation, and optimize campaign performance, driving growth and scalability
- Demonstrated strong analytical capabilities through proficient use of Tableau and Google Analytics, combining data visualization skills with rapid platform adaptation to deliver actionable campaign insights
- Managed complex budget allocations across channels ($260,000 Facebook, $240,000 Google Ads), optimizing spend through real-time performance analysis and strategic reallocation based on ROAS metrics
Market Research & Digital Marketing Intern
Glad U Came
05.2021 - 09.2021
- Supported digital marketing initiatives through comprehensive market research and competitive analysis, developing targeted content strategies to enhance campaign performance
- Conducted in-depth market research to identify optimization opportunities and audience targeting strategies for F&B sector clients
Education
MBA - Marketing, Strategy & Innovation Management
NMIMS Mumbai
01.2022
B.tech - Computer Science
NMIMS Mumbai
01.2022
Skills
- Google & Facebook Ads
- Tableau
- Cross Market Adaptation
- Ad Collateral Design
- Compliance Adherence
- Google Analytics
- Cross-platform Campaign Management
- Data-driven Optimization Strategies
- Budget Management & Allocation
- Performance Analysis & Reporting
- Cross-functional Team Collaboration
- Strategic Problem Solving
Timeline
Senior Associate, Campaign Management
Media.net
06.2022 - Current
Market Research & Digital Marketing Intern
Glad U Came
05.2021 - 09.2021
B.tech - Computer Science
NMIMS Mumbai
MBA - Marketing, Strategy & Innovation Management
NMIMS Mumbai
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