Nipun Sehrawat
Bahadurgarh
Summary
- Revenue-driven visibility and app marketing professional with 4+ years experience as an ASO specialist. In-depth knowledge of App Store connect and Google Play Console. Dedicated to assisting large, global organizations in creating and executing marketing strategies to drive brand awareness and business growth.
- Data-driven executive offering 4+ years of success providing marketing and communications leadership within global technology companies across the Key Focus Markets. Service-oriented team leader with extensive experience in competitor analysis, keyword targeting and ASO strategy. Strong understanding of CRM tools and how they assist in driving customer insight and serve as the foundation for marketing and sales conversion.
- Self-motivated professional offering several years of experience in the field. Passionate about combining strategy and creativity, driving new opportunities and building professional relationships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
ASO/SEO Analyst
CGXI
Grogram
02.2023 - Current
- Worked on Google Apps keyword analysis as a third-party vendor.
- Worked on apps like YouTube, GOR (Google Opinion Rewards), Google Maps, etc.
- Conducted keyword research to identify target keywords for optimization.
- Optimized content by ensuring correct placement of target keywords within text, meta tags, and titles.
- Monitored rankings of target keywords using various analytics tools.
- Maintained up-to-date knowledge of ASO industry trends and best practices.
- Performed ASO audits on the apps and delivered keyword optimization strategies, including localization (international market), in line with Google's target markets.
- Performing Competitor's Analysis and keeping track of their strategies and updates.
- Worked with tools like Sensor Tower, App Tweak, and Data.ai to deliver data-driven optimization strategies.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Gather data on competitors and analyze their prices, sales, and methods of marketing and distribution.
- App Stats cannot be shared due to privacy concerns here at Google.
ASO Executive
CV Infotech
Gurugram
06.2020 - 02.2024
- Handled 3 Developer Accounts for the Play Store.
- Performed ASO Audits for 15+ apps under CV Infotech profile and other developer profiles.
- Successfully Launched 3 New Apps during my tenure with an avg. Of 200+ downloads daily within a month without any paid marketing efforts.
- Increased the share of downloads by 30-40% following 2-3 rounds of keyword optimization.
- Conducted research on industry trends, competitive landscapes, and customer needs.
- Collaborated with other departments in the organization to develop strategic plans.
- Created reports summarizing progress against organizational goals and objectives.
- Delegated work to staff, setting priorities and goals.
- Implemented successful business strategies to increase revenue and target new markets.
- Keyword optimization based on the Audits and relevancy for the features and keywords in focus.
- Competitor Research for the markets in focus, in line with the growth plans.
- Localized keyword optimization for 39+ languages in the Play Store.
- 10+ Successful A/B Testing experiments conducted for graphical assets optimization, conversion rate optimization, leading to an increase of 5-10% in conversion rates.
- Ran multiple advertisement campaigns in Google AdWords for app downloads.
- Integrated Firebase and Google Analytics in collaboration with developers for event tracking.
- Integrated ad placements with developers for ad-based revenue generation in Google Play using Google AdMob.
Marketing Executive
SKIDOS
03.2022 - 02.2023
- App Store and Play Store audits for 20+ games under SKIDOS profile.
- Successfully Launched 5 new games, with an average of 500+ downloads daily within 3 months of launch, without any paid efforts.
- 10+ Successful A/B Testing experiments run in both the App Store and Play Store, which led to an average increase of 10-20% in the overall conversion rate.
- Increased the share of Page Views by 4x and number of downloads by 2x in Play Store post 2-3 Keyword optimizations and A/B experiments, leading to a surge in explore traffic by Google.
- Worked with tools like Sensor Tower, App Tweak, and Data.ai to deliver data-driven optimization strategies.
- Developed marketing strategies and campaigns to increase brand awareness.
- Conducted market research to identify consumer trends and preferences.
- Analyzed customer feedback to improve the quality of products and services.
- Implemented creative advertising tactics across multiple platforms to maximize visibility.
- Monitored competitor activities and prepared detailed reports on their performance metrics.
- Produced weekly reports on key performance indicators related to marketing initiatives.
- Coordinated with design teams to create visuals that capture attention of target audience.
- Monitored and reported on competitor activities and market trends to inform strategic decisions.
- Keyword optimization based on the Audits and relevancy.
- Competitor Research for the markets in focus, in line with growth plans.
- Localized keyword optimization for 39+ languages in the App Store and Play Store.
- Retention and Email Marketing for Churned Users with the Retention Team.
- Initiate market research studies or analyze their findings.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Monitor and analyze sales promotion results to determine the cost effectiveness of promotion campaigns.
Freelancer
Freelance
Bahadurgarh
03.2021 - 02.2022
- Developed and implemented comprehensive marketing strategies to increase client base and revenue.
- Managing Client App Store and Play Store accounts.
- Analysis of current app performances and strategy formulation for further ASO efforts.
- Competitor Analysis on the basis of niche.
- App Level reporting for overall ASO progress.
- Launch and research of new apps that can drive revenue based on the current market trends.
- Running paid campaigns over Google AdWords for paid marketing.
- Providing insights on graphics for App and Video Preview for A/B testing and conversion rate optimization in collaboration with Graphic Designers.
- Researched industry trends and developed innovative solutions to meet customer needs.
- Identified needs of customers promptly and efficiently.
- Set specific goals for projects to measure progress and evaluate end results.
- Implemented strategies to take advantage of new opportunities.
- Analyzed key performance indicators to identify effective strategies.
Education
MBA - Marketing Management
IGNOU
New Delhi03-2025
BCA - Computer Application
MDU
Rohtak12-2021
Skills
- Keyword optimization
- App Store and Play Store marketing
- KPI reporting
- AI prompt generation
- Keyword analysis
- Google AdWords
- User Experience
- Competitive Analysis
- Team building
- Keyword placement
- Google Analytics understanding
- AI-Powered Marketing
- Cross-Functional Collaboration
- Problem-solving abilities
- Product launch
Certification
- AI-Powered Marketer
- Google Display Ads Certification
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Punjabi
Intermediate (B1)
B1
Timeline
ASO/SEO Analyst
CGXI
02.2023 - Current
Marketing Executive
SKIDOS
03.2022 - 02.2023
Freelancer
Freelance
03.2021 - 02.2022
ASO Executive
CV Infotech
06.2020 - 02.2024
MBA - Marketing Management
IGNOU
BCA - Computer Application
MDU
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