Nipun Sehrawat
App Marketing / ASO Manager
Bahadurgarh,HR
Summary
- Revenue-driven visibility and app marketing professional with 4+ years experience as an ASO specialist. In-depth knowledge of App Store connect and Google Play Console. Dedicated to assisting large, global organizations in creating and executing marketing strategies to drive brand awareness and business growth.
- Data-driven executive offering 4+ years of success providing marketing and communications leadership within global technology companies across the Key Focus Markets. Service-oriented team leader with extensive experience in competitor analysis, keyword targeting and ASO strategy. Strong understanding of CRM tools and how they assist in driving customer insight and serve as the foundation for marketing and sales conversion.
- Self-motivated professional offering several years of experience in the field. Passionate about combining strategy and creativity, driving new opportunities and building professional relationships.
Overview
5
5
years of professional experience
1
1
Certification
Work History
ASO Manager
Linefin Technology Solutions Private Limited
San Francisco, CA
09.2025 - Current
- Own end-to-end App Store and Google Play optimization for Beem app, driving growth across global markets.
- Conduct keyword research, expansion, and clustering, ensuring metadata aligns with high-volume and relevant search terms.
- Implement A/B testing for icons, screenshots, and app previews to improve conversion rates and user acquisition efficiency.
- Design and execute creative optimization strategies with designers, ensuring assets resonate with target audiences.
- Perform competitor research and benchmarking, tracking category trends and identifying growth opportunities in emerging markets.
- Oversee localization of metadata and creatives for multiple regions, improving discoverability and installs in international markets.
- Create and present weekly and monthly ASO reports to leadership, summarizing ranking shifts, conversion metrics, and revenue impact.
- Collaborate with the UA team to align paid acquisition campaigns with organic ASO strategies, maximizing visibility and ROI.
- Monitor keyword rankings, impressions, installs, and conversion rates using tools such as Sensor Tower, AppTweak, Data.ai, and AppFollow.
- Partner with product and development teams to optimize in-app event tracking through Firebase and App Store Connect for better funnel insights.
- Develop retention-driven optimization strategies, ensuring store listings reflect new features, updates, and user benefits.
- Identify and capitalize on seasonal and trend-based opportunities (e.g., app events, in-store promotions) to boost discoverability.
- Conduct store audits to maintain compliance with Google Play and App Store guidelines, reducing risk of rejection or penalties.
- Improve app visibility and engagement through ratings and reviews management strategies, including prompts and sentiment analysis.
Marketing Manager
AppSmartz
Chandigarh, Punjab
11.2024 - 09.2025
- Led a cross-functional team of 10 including ASO Specialists, Developers, Designers, and QA across 5+ Android and iOS apps.
- Directed App Store Optimization (ASO) initiatives including performance tracking, competitor research, keyword expansion, and creative testing; delivered insights and reports to co-founders.
- Increased iOS app revenue by 2X through structured ASO strategies and continuous optimization.
- Drove 2X increase in impressions for iOS applications and improved category visibility.
- Improved Android app conversion rates from 20% to 65% across multiple applications through funnel optimization.
- Launched a mobile game that achieved over 1 million impressions within 2 weeks through ASO execution and optimized store creatives.
- Managed marketing strategy for VPN, Screen Recorder, and Gaming apps, ensuring market positioning and growth.
- Collaborated with cross-functional teams to improve store creatives, ratings, reviews, and localization, driving higher downloads and engagement.
ASO/SEO Analyst
CGXI
Gurugram, Haryana
02.2023 - 11.2024
- Conducted keyword analysis and ASO audits for flagship Google apps including YouTube, Google Maps, and Google Opinion Rewards (GOR).
- Performed keyword research and optimization, ensuring accurate placement in metadata, titles, and descriptions to improve visibility.
- Delivered localization strategies for international markets in line with Google’s target geographies.
- Monitored keyword rankings and app performance using tools such as Sensor Tower, AppTweak, and Data.ai.
- Performed competitor analysis, tracking strategies, updates, and market positioning to guide ASO improvements.
- Maintained up-to-date knowledge of ASO industry trends, best practices, and emerging optimization methods.
- Gathered and analyzed competitor data including pricing, distribution methods, and marketing tactics to inform strategy.
- Measured effectiveness of marketing, advertising, and communication initiatives to refine optimization efforts.
- Confidentiality Note: App performance statistics cannot be disclosed due to Google’s privacy policies.
Marketing Executive
SKIDOS
Copenhagen, Denmark
03.2022 - 02.2023
- Conducted App Store and Play Store audits for 20+ games, identifying optimization opportunities and performance gaps.
- Successfully launched 5 new games, achieving 500+ daily organic downloads within 3 months without paid marketing.
- Executed 20+ A/B testing experiments across app stores, improving conversion rates by 10–20% on average.
- Increased page views by 4x and downloads by 2x on the Play Store through targeted keyword optimizations and A/B testing, leading to a surge in explore traffic from Google.
- Performed keyword optimization and localization in 39+ languages, significantly enhancing global app visibility.
- Utilized tools such as Sensor Tower, AppTweak, and Data.ai to deliver data-driven ASO and growth strategies.
- Developed and implemented marketing strategies and campaigns to increase brand awareness and user acquisition.
- Conducted market research and competitor analysis, preparing detailed reports to guide growth plans and strategic decisions.
- Partnered with design teams to produce optimized creatives and visuals, boosting engagement and conversion.
- Led retention and email marketing initiatives for churned users, collaborating with the retention team to improve reactivation rates.
- Designed and tracked pricing strategies and promotional campaigns, measuring cost-effectiveness and ROI.
- Produced weekly reports on KPIs and marketing initiatives, aligning results with company objectives.
Freelancer
Freelance
Bahadurgarh, Haryana
03.2021 - 02.2022
- Developed and executed comprehensive marketing strategies to increase client base and revenue.
- Managed App Store and Google Play accounts for 5+ clients, ensuring compliance, visibility, and growth.
- Conducted performance analysis of client apps and formulated actionable ASO strategies for sustained improvement.
- Performed competitor analysis by niche, identifying gaps and opportunities for growth.
- Delivered app-level reporting to track ASO progress and align with client goals.
- Researched market trends and successfully launched new apps aligned with revenue opportunities.
- Planned and executed Google Ads campaigns, optimizing for cost-effective user acquisition.
- Provided creative insights for app graphics and video previews, enabling A/B testing that improved conversion rates.
- Researched industry trends and customer needs to design innovative, client-focused solutions.
- Set measurable goals and tracked KPIs to evaluate strategy effectiveness and optimize results.
ASO Executive
CV Infotech
Gurugram, Haryana
06.2020 - 01.2021
- Managed 3 Google Play Developer Accounts, overseeing compliance, publishing, and growth strategies.
- Performed ASO audits for 15+ apps across CV Infotech and partner developer profiles, identifying gaps and driving optimization opportunities.
- Successfully launched 3 new apps, achieving 200+ daily organic downloads within the first month without paid marketing.
- Increased app downloads by 30–40% through multiple rounds of keyword optimization and metadata refinement.
- Conducted in-depth industry trend analysis, competitor research, and customer behavior studies to guide growth strategies.
- Implemented localized keyword optimization in 39+ languages, significantly improving global discoverability.
- Executed 10+ A/B testing experiments for icons, screenshots, and descriptions, resulting in 5–10% improvement in conversion rates.
- Collaborated cross-functionally with developers and designers to integrate Firebase and Google Analytics for event tracking and performance measurement.
- Partnered with developers to integrate Google AdMob placements, driving incremental ad-based revenue.
- Ran Google Ads campaigns for user acquisition, optimizing spend for higher-quality downloads.
- Created and presented ASO reports and strategic growth plans to leadership, aligning progress with organizational goals.
- Delegated and prioritized tasks across teams to ensure timely delivery of ASO, marketing, and monetization initiatives.
- Designed and executed business strategies to expand into new markets and increase revenue growth.
Education
MBA - Marketing Management
IGNOU
New Delhi03-2025
BCA - Computer Application
MDU
Rohtak12-2021
Skills
- Keyword optimization
- App Store and Play Store marketing
- KPI reporting
- AI prompt generation
- Keyword analysis
- Google AdWords
- User Experience
- Competitive Analysis
- Team building
- Keyword placement
- Google Analytics understanding
- AI-Powered Marketing
- Cross-Functional Collaboration
- Problem-solving abilities
- Product launch
Certification
- AI-Powered Marketer
- Google Display Ads Certification
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Punjabi
Intermediate (B1)
B1
Timeline
ASO Manager
Linefin Technology Solutions Private Limited
09.2025 - Current
Marketing Manager
AppSmartz
11.2024 - 09.2025
ASO/SEO Analyst
CGXI
02.2023 - 11.2024
Marketing Executive
SKIDOS
03.2022 - 02.2023
Freelancer
Freelance
03.2021 - 02.2022
ASO Executive
CV Infotech
06.2020 - 01.2021
MBA - Marketing Management
IGNOU
BCA - Computer Application
MDU
Similar Profiles
Yogeswaran GanesanYogeswaran Ganesan
Associate of Projects at Cognizant Technology Solutions India Private LimitedAssociate of Projects at Cognizant Technology Solutions India Private Limited
Shafivulla SShafivulla S
SQL Server Database Administrator at Cognizant technology solutions india private limitedSQL Server Database Administrator at Cognizant technology solutions india private limited
HEMAKUMAR ALLUHEMAKUMAR ALLU
Sr. Infra Developer at Cognizant technology solutions India private limitedSr. Infra Developer at Cognizant technology solutions India private limited
Deepika DahiyaDeepika Dahiya
Production Manager at Homecity InteriorsProduction Manager at Homecity Interiors
Dr Bhavyadeep BhatiaDr Bhavyadeep Bhatia
Associate Professor (Adjunct) at DY PATIL UNIVERSITYAssociate Professor (Adjunct) at DY PATIL UNIVERSITY