Open To Work
Nipun Sehrawat
App Marketing / ASO Manager
Bahadurgarh,HR
Summary
- Results-driven ASO & Mobile Growth Manager with 6+ years of experience driving organic acquisition, app visibility, and conversion growth across the App Store and Google Play.
- Successfully improved Beem's flagship keyword "Cash Advance" from #16 to #4 in the U.S. App Store, competing against leading fintech apps including Dave, EarnIn, Brigit, Cleo, and MoneyLion.
- Contributed to growth of 183K first-time downloads (+27%), 7.5M+ impressions (+14%), and improved App Store conversion rates through data-driven ASO and funnel optimization initiatives.
- Delivered Top-5 rankings for multiple high-intent finance keywords, increasing organic discoverability and acquisition within highly competitive fintech categories.
- Led ASO, localization, and conversion optimization strategies across fintech, gaming, education, utility, and consumer mobile applications, supporting growth in global markets.
- Executed 50+ ASO audits, keyword expansion projects, localization initiatives, and A/B testing experiments that improved keyword rankings, conversion rates, and organic install volume.
- Worked on optimization initiatives for globally recognized products including YouTube, Google Maps, and Google Opinion Rewards through Google's vendor ecosystem.
- Successfully launched and scaled multiple mobile apps and games, driving sustainable organic growth through metadata optimization, creative testing, and market intelligence.
- Experienced in leveraging App Store Connect, Google Play Console, AppTweak, Sensor Tower, data.ai, Firebase, and Google Analytics to identify growth opportunities and measure business impact.
- Proven ability to translate user behavior, competitive insights, and performance data into actionable strategies that drive acquisition, engagement, and revenue growth.
Overview
1
1
Certification
6
6
years of professional experience
Work History
ASO Manager
Linefin Technology Solutions Private Limited
San Francisco, CA
09.2025 - Current
- Own end-to-end App Store Optimization strategy for Beem's flagship fintech product across the App Store and Google Play, with a primary focus on the highly competitive U.S. "Cash Advance" category.
- Improved ranking for the core keyword **"Cash Advance"** from approximately **#16 to #4**, competing against leading fintech brands including Dave, EarnIn, Brigit, Cleo, Albert, and MoneyLion.
- Achieved and maintained **Top-5 rankings** across multiple high-intent finance keywords, including cash advance, instant cash advance, payday advance, and related acquisition terms.
- Optimized metadata, keyword targeting, localization, and conversion assets to improve organic visibility, search rankings, and acquisition efficiency.
- Improved the App Store acquisition funnel, contributing to **183K first-time downloads (+27%)**, **7.5M+ impressions (+14%)**, and a **10.2% conversion rate (+5%)**.
- Led Custom Product Page (CPP) strategy and experimentation, creating high-intent landing experiences that became the top-performing acquisition pages for Cash Advance-related searches.
- Designed and executed A/B testing initiatives across screenshots, messaging, and store creatives to improve conversion rates and user engagement.
- Conducted ongoing competitor intelligence, keyword gap analysis, and category benchmarking to identify ranking opportunities and emerging fintech trends.
- Partnered closely with Product, Design, CRM, Analytics, and Growth teams to align store messaging, feature launches, lifecycle campaigns, and user acquisition initiatives.
- Managed localization strategies across priority markets, expanding keyword coverage and improving discoverability among target audiences.
- Monitored keyword rankings, impressions, downloads, conversion metrics, and competitive performance using AppTweak, Sensor Tower, data.ai, AppFollow, Firebase, and App Store Connect.
- Successfully restored organic growth momentum following operational challenges by implementing targeted ASO initiatives, resulting in renewed ranking and acquisition growth between March and May.
- Developed executive-facing performance reports and growth recommendations, translating ASO insights into actionable business opportunities.
Marketing Manager
AppSmartz
Chandigarh, Punjab
11.2024 - 09.2025
- Led a cross-functional team of 10 including ASO Specialists, Developers, Designers, and QA across 5+ Android and iOS apps.
- Directed App Store Optimization (ASO) initiatives including performance tracking, competitor research, keyword expansion, and creative testing; delivered insights and reports to co-founders.
- Increased iOS app revenue by 2X through structured ASO strategies and continuous optimization.
- Drove 2X increase in impressions for iOS applications and improved category visibility.
- Improved Android app conversion rates from 20% to 65% across multiple applications through funnel optimization.
- Launched a mobile game that achieved over 1 million impressions within 2 weeks through ASO execution and optimized store creatives.
- Managed marketing strategy for VPN, Screen Recorder, and Gaming apps, ensuring market positioning and growth.
- Collaborated with cross-functional teams to improve store creatives, ratings, reviews, and localization, driving higher downloads and engagement.
ASO/SEO Analyst
CGXI
Gurugram, Haryana
02.2023 - 11.2024
- Conducted keyword analysis and ASO audits for flagship Google apps including YouTube, Google Maps, and Google Opinion Rewards (GOR).
- Performed keyword research and optimization, ensuring accurate placement in metadata, titles, and descriptions to improve visibility.
- Delivered localization strategies for international markets in line with Google’s target geographies.
- Monitored keyword rankings and app performance using tools such as Sensor Tower, AppTweak, and Data.ai.
- Performed competitor analysis, tracking strategies, updates, and market positioning to guide ASO improvements.
- Maintained up-to-date knowledge of ASO industry trends, best practices, and emerging optimization methods.
- Gathered and analyzed competitor data including pricing, distribution methods, and marketing tactics to inform strategy.
- Measured effectiveness of marketing, advertising, and communication initiatives to refine optimization efforts.
- Confidentiality Note: App performance statistics cannot be disclosed due to Google’s privacy policies.
Marketing Executive
SKIDOS
Copenhagen, Denmark
03.2022 - 02.2023
- Conducted App Store and Play Store audits for 20+ games, identifying optimization opportunities and performance gaps.
- Successfully launched 5 new games, achieving 500+ daily organic downloads within 3 months without paid marketing.
- Executed 20+ A/B testing experiments across app stores, improving conversion rates by 10–20% on average.
- Increased page views by 4x and downloads by 2x on the Play Store through targeted keyword optimizations and A/B testing, leading to a surge in explore traffic from Google.
- Performed keyword optimization and localization in 39+ languages, significantly enhancing global app visibility.
- Utilized tools such as Sensor Tower, AppTweak, and Data.ai to deliver data-driven ASO and growth strategies.
- Developed and implemented marketing strategies and campaigns to increase brand awareness and user acquisition.
- Conducted market research and competitor analysis, preparing detailed reports to guide growth plans and strategic decisions.
- Partnered with design teams to produce optimized creatives and visuals, boosting engagement and conversion.
- Led retention and email marketing initiatives for churned users, collaborating with the retention team to improve reactivation rates.
- Designed and tracked pricing strategies and promotional campaigns, measuring cost-effectiveness and ROI.
- Produced weekly reports on KPIs and marketing initiatives, aligning results with company objectives.
Freelancer
Freelance
Bahadurgarh, Haryana
03.2021 - 02.2022
- Developed and executed comprehensive marketing strategies to increase client base and revenue.
- Managed App Store and Google Play accounts for 5+ clients, ensuring compliance, visibility, and growth.
- Conducted performance analysis of client apps and formulated actionable ASO strategies for sustained improvement.
- Performed competitor analysis by niche, identifying gaps and opportunities for growth.
- Delivered app-level reporting to track ASO progress and align with client goals.
- Researched market trends and successfully launched new apps aligned with revenue opportunities.
- Planned and executed Google Ads campaigns, optimizing for cost-effective user acquisition.
- Provided creative insights for app graphics and video previews, enabling A/B testing that improved conversion rates.
- Researched industry trends and customer needs to design innovative, client-focused solutions.
- Set measurable goals and tracked KPIs to evaluate strategy effectiveness and optimize results.
ASO Executive
CV Infotech
Gurugram, Haryana
06.2020 - 01.2021
- Managed 3 Google Play Developer Accounts, overseeing compliance, publishing, and growth strategies.
- Performed ASO audits for 15+ apps across CV Infotech and partner developer profiles, identifying gaps and driving optimization opportunities.
- Successfully launched 3 new apps, achieving 200+ daily organic downloads within the first month without paid marketing.
- Increased app downloads by 30–40% through multiple rounds of keyword optimization and metadata refinement.
- Conducted in-depth industry trend analysis, competitor research, and customer behavior studies to guide growth strategies.
- Implemented localized keyword optimization in 39+ languages, significantly improving global discoverability.
- Executed 10+ A/B testing experiments for icons, screenshots, and descriptions, resulting in 5–10% improvement in conversion rates.
- Collaborated cross-functionally with developers and designers to integrate Firebase and Google Analytics for event tracking and performance measurement.
- Partnered with developers to integrate Google AdMob placements, driving incremental ad-based revenue.
- Ran Google Ads campaigns for user acquisition, optimizing spend for higher-quality downloads.
- Created and presented ASO reports and strategic growth plans to leadership, aligning progress with organizational goals.
- Delegated and prioritized tasks across teams to ensure timely delivery of ASO, marketing, and monetization initiatives.
- Designed and executed business strategies to expand into new markets and increase revenue growth.
Education
MBA - Marketing Management
IGNOU
New Delhi03-2025
BCA - Computer Application
MDU
Rohtak12-2021
Skills
- Keyword optimization
- App Store and Play Store marketing
- KPI reporting
- AI prompt generation
- Keyword analysis
- Google AdWords
- User Experience
- Competitive Analysis
- Team building
- Keyword placement
- Google Analytics understanding
- AI-Powered Marketing
- Cross-Functional Collaboration
- Problem-solving abilities
- Product launch
Certification
- AI-Powered Marketer
- Google Display Ads Certification
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Punjabi
Intermediate (B1)
B1
Timeline
ASO Manager
Linefin Technology Solutions Private Limited
09.2025 - Current
Marketing Manager
AppSmartz
11.2024 - 09.2025
ASO/SEO Analyst
CGXI
02.2023 - 11.2024
Marketing Executive
SKIDOS
03.2022 - 02.2023
Freelancer
Freelance
03.2021 - 02.2022
ASO Executive
CV Infotech
06.2020 - 01.2021
MBA - Marketing Management
IGNOU
BCA - Computer Application
MDU