Niraj Gabel

• Cross-Functional Leadership – Partnered with product, sales, brand & digital teams to drive commercial success and brand equity growth through strategic initiatives.
• Market Insights & Strategy – Analyzed consumer trends & competition to optimize product portfolios, positioning, pricing, and SKU rationalization.
• Go-to-Market Stratagy Develpment – Designed and executed integrated GTM strategies for product launches & relaunches, establishing strong USPs and consumer-centric messaging.
• 360° Marketing Stratagy Planing – Directed ATL, BTL & digital campaigns, influencer partnerships, and social media engagement, ensuring brand consistency across platforms.
• Budget & ROI Management Stratagy Planing – Administered marketing budgets, allocating investments for upcoming new products to get effactive achivment

Strategic Planning & Brand Development

• Partnered with CMD & Marketing Head to design annual brand strategy, sales forecasts, and multi-category growth roadmap.
• Defined and executed brand identity, including logo transformation & architecture alignment.

Campaign Leadership

• Directed 10+ pickle launch campaigns with massive traction: Facebook (41M/37M), Instagram (58.7M/68.2M), YouTube (3.6M/3M).
• Managed 11 TVCs with Pankaj Tripathi (3 long-format, 8 short-format); executed BOT, #PyaarAchaarAurMauka, and “Isme Pyaar Mila Hai.”
• Delivered multiplex promotions across 350+ screens and high-impact movie tie-ups.

BTL Promotions & Activations

• Deployed 10,000+ DB assets PAN India, OOH in 4 states, and in-shop branding in 6–7 states, driving 2–3% sales uplift.
• Organized large-scale trade fairs (Aahar, Annapurna) for market penetration.

Digital Marketing Excellence

• Scaled Nilon’s digital footprint: FB (172K), Insta (35.5K), YouTube (2.2K).
• Delivered 40+ campaigns including contests, influencer marketing & festive promotions.

New Product Development (NPD)

• Spearheaded 7 major launches (Pickles, Chutney, Spices, Cereals) and 150+ SKU extensions with integrated go-to-market strategies.

Packaging Development & Architecture

• Led packaging strategy & execution for 18 categories, driving functionality, cost efficiency, and brand consistency.
• Built packaging architecture frameworks to enhance brand identity, shelf presence, and consumer appeal.
• Partnered with R&D, vendors & marketing to deliver innovative, sustainable, market-ready solutions.
• Managed end-to-end execution from concept to launch, optimizing design, materials & compliance.

• Drove new branch marketing with 50+ activations, media campaigns & 60+ community events, engaging 150+ partners and local audiences.

Drove sales & marketing in Hinjewadi & Chakan, organizing corporate events/medical camps, managing POP distribution, and converting 20+ new corporate leads.

Researched corporate broadband market; surveyed 300 firms, identified Tata’s 55% share, and recommended infra upgrades in deficit areas (2-month project).