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Niraj Nayan
Digital Marketing Manager
New Delhi
Summary
Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5 years of progressive experience and take on challenging position with opportunity to make lasting impact on company success.
Overview
5
5
years of professional experience
3
3
Certifications
Work History
Digital Marketing Manager
Profit By PPC
New Delhi
09.2019 - Current
- Currently associated with Profit By PPC as Digital Marketing Manager and managing a team of 15 young professionals involved in all activities related to Digital Marketing, Campaign Management, Brand Management, and Online Reputation Management.
- Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning including social media management and online reputation management.
- Experience in handling clients for overall digital marketing strategies involving SEO, SMO, PPC (Google AdWords), Content Management, Landing-Page Optimization, Link-Building and so on.
- Exposure of working with multi language website management and marketing strategy & promotional activities.
- Experience in planning brand promotion strategies for client’s business.
- Spearheading client meetings to determine project needs and professional requirements and identify correct course of action to enhance client success.
- Evaluating market trends to stay current on consumer and competitor changes.
- Formulating marketing strategies for Search Engine Optimization in order to increase organic traffic in website.
- Guiding planning and revision of website using on-page optimization strategies as per requirements.
- Formulating marketing strategies for Social Media optimization in order to increase brand visibility and improve online branding of the business.
- Directing creation of digital assets such as blogs & Glossaries for clients.
- Working on lead generation through SEO, Ads, etc. for different clients.
- Supervising blogger connections for posting client’s article/blogs to improve keyword ranking & domain value.
- Managing the development and optimization of landing pages for PPC and E-Mail Marketing.
- Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, AdWords tracking and various other tools.
- Assisting the company’s business development team in developing proposals within the digital marketing segment.
- Evaluating the effectiveness of marketing programs, provided market analysis and insights to clients.
- Coordinating with Marketing and Sales teams to gather information towards analyzing efficiency and Return on Investment (ROI) of all Services and brand management campaign.
- Coordinated with the company’s web development team in developing SEO friendly website and portals also co-ordinate to develop multi language website management strategy.
- Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
- Worked with creative teams to design sharp and effective communication for digital campaigns.
- Tracking and reporting marketing campaign on performance of keywords, ad copies, bounce rates, etc. short term & long term to optimize current and future plans.
Digital Marketing Associate
Amiable Infotech
New Delhi
01.2018 - 09.2019
- Implemented comprehensive digital marketing programs across all digital channels like web, SEO/SEM, email, SMS, social media in line with project and business requirements.
- Conducted keyword research to identify improvement and optimization opportunities.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Helped clients create and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Monitored return on investment of online and social media marketing efforts.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Education
Bachelor of Technology - Computer Science And Engineering
Dr. A.P.J. Abdul Kalam Technical University
04.2001 -
Skills
Search Engine Optimization
Software
Search Console
Google Tag Manager
Ahrefs
MOZ
SEMrush
Buzz Stream
Canva
Keyword Tool
Certification
Google Search Ads
Timeline
Google Search Ads
02-2022
Google Display Ads
02-2022
Google Video Ads
02-2022
Digital Marketing Manager
Profit By PPC
09.2019 - Current
Digital Marketing Associate
Amiable Infotech
01.2018 - 09.2019
Bachelor of Technology - Computer Science And Engineering
Dr. A.P.J. Abdul Kalam Technical University
04.2001 -
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