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Niraj Nayan
Digital Marketing Manager
New Delhi
Summary
Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5 years of progressive experience and take on challenging position with opportunity to make lasting impact on company success.
Overview
5
5
years of professional experience
3
3
Certifications
Work History
Digital Marketing Manager
Profit By PPC
New Delhi
09.2019 - Current
- Currently associated with Profit By PPC as Digital Marketing Manager and managing a team of 15 young professionals involved in all activities related to Digital Marketing, Campaign Management, Brand Management, and Online Reputation Management.
- Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning including social media management and online reputation management.
- Experience in handling clients for overall digital marketing strategies involving SEO, SMO, PPC (Google AdWords), Content Management, Landing-Page Optimization, Link-Building and so on.
- Exposure of working with multi language website management and marketing strategy & promotional activities.
- Experience in planning brand promotion strategies for client’s business.
- Spearheading client meetings to determine project needs and professional requirements and identify correct course of action to enhance client success.
- Evaluating market trends to stay current on consumer and competitor changes.
- Formulating marketing strategies for Search Engine Optimization in order to increase organic traffic in website.
- Guiding planning and revision of website using on-page optimization strategies as per requirements.
- Formulating marketing strategies for Social Media optimization in order to increase brand visibility and improve online branding of the business.
- Directing creation of digital assets such as blogs & Glossaries for clients.
- Working on lead generation through SEO, Ads, etc. for different clients.
- Supervising blogger connections for posting client’s article/blogs to improve keyword ranking & domain value.
- Managing the development and optimization of landing pages for PPC and E-Mail Marketing.
- Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, AdWords tracking and various other tools.
- Assisting the company’s business development team in developing proposals within the digital marketing segment.
- Evaluating the effectiveness of marketing programs, provided market analysis and insights to clients.
- Coordinating with Marketing and Sales teams to gather information towards analyzing efficiency and Return on Investment (ROI) of all Services and brand management campaign.
- Coordinated with the company’s web development team in developing SEO friendly website and portals also co-ordinate to develop multi language website management strategy.
- Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
- Worked with creative teams to design sharp and effective communication for digital campaigns.
- Tracking and reporting marketing campaign on performance of keywords, ad copies, bounce rates, etc. short term & long term to optimize current and future plans.
Digital Marketing Associate
Amiable Infotech
New Delhi
01.2018 - 09.2019
- Implemented comprehensive digital marketing programs across all digital channels like web, SEO/SEM, email, SMS, social media in line with project and business requirements.
- Conducted keyword research to identify improvement and optimization opportunities.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Helped clients create and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Monitored return on investment of online and social media marketing efforts.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Education
Bachelor of Technology - Computer Science And Engineering
Dr. A.P.J. Abdul Kalam Technical University
04.2001 -
Skills
Search Engine Optimization
Social Media Management
Google AdWords
Facebook Ads
Digital Marketing
Internet Brand Marketing
Data Analysis
Email Marketing
Content Marketing
Online marketing
Guest Post
Social Media Marketing
ORM
Strategic planning
Marketing Strategies
Content Development
SEO proficiency
Project Management
SEM strategy development
Keyword Research
Infographics
Corporate Communications
Software
Search Console
Google Tag Manager
Ahrefs
MOZ
SEMrush
Buzz Stream
Canva
Keyword Tool
Certification
Google Search Ads
Timeline
Google Search Ads
02-2022
Google Display Ads
02-2022
Google Video Ads
02-2022
Digital Marketing Manager
Profit By PPC
09.2019 - Current
Digital Marketing Associate
Amiable Infotech
01.2018 - 09.2019
Bachelor of Technology - Computer Science And Engineering
Dr. A.P.J. Abdul Kalam Technical University
04.2001 -