Niranjan Rao Ullal
Bengaluru
Summary
Experienced Senior Manager adept at driving business growth through strategic improvements and effective leadership. Skilled in developing and executing initiatives to enhance operations and enable long-term success.
Overview
10
10
years of professional experience
Work History
Senior Manager
CJ, Publicis Groupe
Bengaluru
07.2024 - Current
- Led a team of 10+ Salesforce admins and process automation specialists to deliver innovative solutions, streamline workflows, and improve operational efficiency
- Enhanced decision-making procedures in collaboration with executives at CXO level
- Formulated project plans, encompassing timelines and budgetary restrictions, that were necessary for the successful implementation of innovative strategies
- Collaborated with stakeholders to define product requirements and user stories
- Led project planning sessions and established timelines for launching new features on go-to-market products.
- Headed a team-led effort to establish operational excellence and prevent revenue leaks
Manager
CJ, Publicis Groupe
Bengaluru
10.2022 - 07.2024
- Led a team to drive operational excellence and innovation across departments.
- Conducted performance evaluations, provided feedback, and developed strategies to enhance team productivity.
- Managed projects focused on efficiency, process standardization, and innovation for internal and external clients.
- Developed and implemented scalable solutions, automation initiatives, and best practices to streamline operations and reduce costs.
- Collaborated with departments to identify technological gaps and incorporate them into product and process roadmaps.
- Scoped projects and gathered requirements, aligning with organizational objectives and client needs.
- Partnered with senior leadership, including CXO-level executives, to influence decision-making.
- Utilized Microsoft 365 tools to create efficiencies, standardize processes, and improve team collaboration.
- Applied analytical and strategic thinking to handle ambiguity and make informed decisions.
Team Lead
CJ, Publicis Groupe
Bengaluru
01.2021 - 10.2022
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Conducted data gathering and research to support sourcing and cross-functional projects.
- Defined project scope, managed goals, and oversaw project administration with RVP and Group Directors.
- Contributed to maintaining competitive edge by actively participating in product roadmap and development.
- Developed process guidelines to minimize risk and maximize resource utilization.
- Implemented processes and solutions across departments and partners.
- Analyzed market and competitor trends using CJ data to inform business strategy and pipeline development.
Senior Digital Advertising Analyst
CJ, Publicis Groupe
Bengaluru
12.2019 - 01.2021
- Oversaw brand affiliate campaigns to ensure client satisfaction and effective account management.
- Mentored team members to achieve individual development plans and quarterly goals.
- Provided leadership with feedback on team performance and service quality.
- Led projects to increase efficiency and automate processes using VBA.
- Collaborated with the data science team to create custom reports and dashboards for process improvement.
- Developed and implemented digital advertising strategies to optimize campaigns for maximum ROI.
- Analyzed campaign performance, identified trends, and created automated KPI reports to track success.
Senior Ad Operations Specialist
Verizon Media
Bengaluru
06.2016 - 12.2019
- Managed account team, understood business requirements, and set client expectations for project outcomes and timelines.
- Mentored team members and oversaw night shift, including workflow management and problem-solving.
- Monitored advertising campaign delivery and evaluated post-campaign results.
- Collaborated with cross-functional teams to set up campaigns and meet targets.
- Worked with third-party tags from approved vendors.
- Documented active tasks as Standard Operating Procedures for new hires.
Ad Ops Specialist
Yahoo INC
Bengaluru
09.2014 - 06.2016
- Audited campaigns for discrepancies between actual delivery versus contracted commitments.
- Managed the scheduling and pacing of campaigns according to predetermined goals and budgets.
- Scheduled and maintained ad delivery for online advertising campaigns.
- Tested ad creatives for compliance with site specifications.
- Provided reporting and optimization suggestions to teams.
- Communicated with account managers, third-party vendors, and support teams to resolve issues.
- Adapting to changing advertisers' needs by staying informed on new technologies, products, and IAB standards.
Education
Bachelor of Engineering - Electrical And Electronics
Visvesvaraya Technological University
Karnataka, India08-2013
Skills
- Cross-functional Team Leadership
- Digital Marketing
- Stakeholder Management
- Product Development
- Project Coordination
- Process Improvement and Standardization
- Microsoft O-365 Product Expert
Tools and Technology
- Power Apps
- Power Automate
- Power BI
- SharePoint
- MS Excel (VBA/Macro)
- Visio
- MS Project
- Jira
- Salesforce
- Cognos
- Databricks
- AWS (s3 and Transfer family)
Key Projects
- Cashback and Deal Market Analysis (Scraper, AWS,Tableau)
- Overdue Invoice (Excel, Salesforce, Cognos, Power BI)
- Virtual Agent (PVA, MS List)
- Publisher Mapping (MS Excel VBA)
- Screenshot Automation (Power Apps, Power Automate, AWS, SharePoint)
- Project Engagement Portal(Power Apps, Power Automate, SharePoint)
Timeline
Senior Manager
CJ, Publicis Groupe
07.2024 - Current
Manager
CJ, Publicis Groupe
10.2022 - 07.2024
Team Lead
CJ, Publicis Groupe
01.2021 - 10.2022
Senior Digital Advertising Analyst
CJ, Publicis Groupe
12.2019 - 01.2021
Senior Ad Operations Specialist
Verizon Media
06.2016 - 12.2019
Ad Ops Specialist
Yahoo INC
09.2014 - 06.2016
Bachelor of Engineering - Electrical And Electronics
Visvesvaraya Technological University
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