NIRANJAN SINGH
Gurgoan
Summary
I am enthusiastic& self driven individual having 5 years of experience in the domain of Digital fashion business / Buying & Merchandising Online Category Management. Seeking for challenging opportunity in the domain of ,Digital Trading or Merchandising- Category Management to grow professionally with renowned retail companies where my skills and work experience can be fully employed for the growth of business.
Overview
4
4
years of professional experience
Work History
Online Category Manager
Benetton Group India
Gurgaon
04.2023 - Current
- Strategically plan and drive the Marketplace & Outright business for all the Online players in the India market, such as Flipkart, Myntra, Amazon, Tata Cliq, Nykaa, etc.
- Responsible for closing the season buys as per the Business Sales target and OTB Budget.
- Weekly and Daily Analysis of Sales Numbers, Inventory Health, and Business Performance & Ret% accordingly take action.
- Responsible for top-line revenue goals as per the target growth with Online Players, P&L Management by reducing cost and maximizing profitability.
- Inventory Management, Assortment Planning, Replenishment in Top Sellers, Discount Management across online Market Places.
- Maintaining the Performance Indicator like GMV, ROS, SOH, Inventory Health Management, Gross Margins, ST, Disc%, ASP.
- Regular check for new customer acquisition for the brand across marketplaces.
- Work with the platform teams and the internal marketing activation teams to plan marketing campaigns on the platforms for driving incremental sales. Analysis of visibility metrics like PDP Views, CTR, PLP Views, Consideration, and Conversion Rate.
- Product Gap Analysis and build the category, and New Season range accordingly for the target customers for Online Marketplaces.
- Closely work with the Internal Product & Design team.
- Closely monitor the new season order deliveries to align the smooth launch of the season.
- Competitive Analysis of Brands, Market Trends Analysis, Understand Customer Buying Patterns.
Assistant Category Manager/Buyer
Apparel Group Dubai
Dubai
08.2022 - 04.2023
- Manage Buying / Category Growth for Internal / External Brands
- Product Selection Buildup for Sports Wear and Premium Apparel Category
- New Season Buys as per the OT, Budget / Business Planning
- Managing Brands like Skechers, Levi's, Tommy Hilfiger, CF, Michael Fors, Hugo Boss, WSPA, Crocs, Puma, Skechers
- Responsible for top-line revenue goals as per the target growth & P/L Management
- Brand Management- Handles Brand Business, Follow-ups on orders and new range build up and New Season Launches
- New Brands Onboarding to increase selection and category expansion
- Weekly and Daily Analysis of Sales Numbers & Inventory Health and Business Performance.
Assistant Category Manager
MYNTRA
Bangalore
10.2020 - 07.2022
- Manage Buying- Selection Buildup / Growth for Women's Apparel Category
- Managing Brands Like Levi's M/S, Tommy Hilfiger, Calvin Klein, WSPA, AND, Allen Solly / Private Labels
- Weekly and Daily Analysis of Sales Numbers & Inventory Health and Business Performance
- Responsible for top-line revenue goals as per the target growth & P/L Management
- New Season Buys / Launches for the Category
- Product Development with new and existing vendors for private brands as per brand Image
- Product Gap Analysis and build the range accordingly for the target customers
- Inventory Management, Assortment Planning, Replenishment in Top Sellers, Sell thru Analysis
- Maintaining the Performance Indicator like ROS, SO%, Inventory Health, Margins, STq
- Plan and execute brand campaigns and take corrective actions to improve conversion / Visibility
- Manage website content to align with monthly promotions, seasonal promotions, and overall marketing strategy
- Competitive Analysis of Brands & Market Trends Analysis & Understand customer Buying Patterns
- End to End Management of Order delivery, GRN check, and timely launch of Styles
- Brand Visibility / Promotions & Marketing / Advertising Samples Management
- Stock replenishment, Coordination with Logistics, Finance, Marketing, and Planning team.
Education
Masters in Fashion Management (MBA) -
FDDI BUSINESS SCHOOL
Noida07.2020
B.B.A in Retail & Sales Management -
RBS COLLEGE
INDIA08.2017
Google
Skills
- Microsoft Excel
- Customer Service
- New Product Development
- Leadership
- Analytical Skills
- Problem Solving
- Microsoft OfBce
- Brand Relationship Management
- Communication
- Adaptability & Team Player
- Time Management
- Decision Making skills
- Analytical / Problem solving skills
- Attention to Detail
- Demand & Revenue Generation
- Business & Market Share Expansion
Languages
Hindi
First Language
English
Proficient (C2)
C2
Accomplishments
- Accountable for 12% business of women Category for Key Accounts
- Launched the New Born & UCL Categories in Benetton India.
- Have Grown the Online Business for Apparel Group Dubai from 8% to 12% on the online platform.
- Have Increased the business of small labels from 2x% YOY.
- Have successfully Launched the style cast project and new options to the category.
- Increase the vendor base and option count to 1.5X in each quarter.
- Have delivered the 120% sales growth in big sale events.
Extracurricular Activities
- Actively Involved in Sports Club for Cricket.
- Consultation on Retail & E-commerce Business for D2C Brands.
- Learning about Startups & New Business Ventures.
References
References available upon request.
Timeline
Online Category Manager
Benetton Group India
04.2023 - Current
Assistant Category Manager/Buyer
Apparel Group Dubai
08.2022 - 04.2023
Assistant Category Manager
MYNTRA
10.2020 - 07.2022
Masters in Fashion Management (MBA) -
FDDI BUSINESS SCHOOL
B.B.A in Retail & Sales Management -
RBS COLLEGE
Google
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