Dynamic Area Manager with a proven track record at 1st Step Baby Shop, excelling in retail operations management and sales target achievement. Expert in P&L monitoring and team leadership, driving customer service excellence and optimizing stock control. Recognized for implementing effective marketing strategies that enhanced store visibility and performance.
* Handled a team of 20 associates.
* Monitoring Store performance and the targetsto be achieved by the stores. If there are any discrepancies, to identify corrective measures for the same.
* Man power planning, for optimum efficiency & effectiveness. Monitor overall services standards of the store.
* Interacting with customers on the floor and understanding their needs and expectations.
* Overall Cleanliness standards in the store.
*Check the visual merchandising practices followed by the store.
* Business manager for effective exchange of ideas
* Encourage the Associates to come up with ideas and suggestions to increase sales and reward the staffs accordingly.
* Taking care of complete store,
Back-end operations include stock inwards and outwards.
*Overall responsibility for:
*Sales
*Space Efficiency
*Cost Control
*Service standards
*Standard operating Procedures Compliance
*Customer Satisfaction
Employee Satisfaction
➢ Daily briefing regarding previous day happenings, current promotions, display guidelines, fixing targets & briefing the same
➢ People management.
➢ Selecting and recruiting brand staff
➢ Staff training development.
➢ Ensuring there are no stock outs, identifying fast moving & nonmoving SKUs
➢ Documentation of DC to Store & Store to DC transactions.
➢ Daily Store walk & maintaining store checklist
➢ Controlling & monitoring shrinkage & damage stocks as per the norm
➢ Ensuring effective in-store communication
➢ Maintaining Visual merchandising
➢ Getting customer feedback, attending customer complaints & responding to the same
➢ Handling entire Floor/Store Operations.
➢ Identifying Profitable segments/ Products
➢ Responsible of NOB, ABV and conversion percentage
➢ Store opening process.
➢ Staff entry process.
➢ Store readyingprocess.
➢ Global count process.
➢ PICS process.
➢ Sales & Target monitoring process.
➢ Staff scheduling process.
➢ Customer buyingprocess.
➢ Cashiering process.
➢ Alteration process.
➢ Exchange process.
➢ Goods acknowledgement process.
➢ Return to vendor process.
➢ Home delivery process.
➢ Managing free gifts process.
➢ Returnable process.
➢ Non-returnable process.
➢ Merchandise write-off process.
➢ Positive SAV process.
➢ Service audit checks.
➢ SKU correction process.
➢ Post void & post void correction process.
➢ Customer Complaint and Redresses Process.
➢ Retagging Process.
➢ Gift voucher process.
➢ Gift voucher and credit note revalidation process.
➢ Handling pilferage process.
➢ Store closing process.
All the above parameters are audit by SOP Auditor& score will be given for the stores (4 cities, 7 stores)
➢ Maintaining store sale data in pivot table
➢ Sale budget tracking
➢ Planning Incentive for associates
➢ Inventory report maintaining
➢ Doing PICS
➢ Coordinating each and every activities of store & operation
➢ Solving customer issues
➢ Maintaining exchange report both hard copy & soft copy for audit
➢ Maintaining customer data & tracking them by telecalling
➢ Sending good for service& tracking on daily bases
➢ GAN & TAN maintained and delivered on time
➢ Garment Alteration tracking
➢ Internal &External store offer announcement
➢ First Citizen Membership care points reinstate& date updating.
➢ Receive payment by cash, check, credit cards, vouchers, or automatic debits & Issue receipts, refunds, credits, or change due to customers
➢ Count money in cash drawers at the beginning of shifts to ensure that amounts are correct and that there is adequate change
➢ Greet customers entering establishments
➢ Sell tickets, and other items to customers (Add On Sale)
➢ Educate non-members about the membership programs and encourage black card enrollments.
➢ Motivate the customers to visit your store often (generate appointments) and make purchases frequently by driving the relationship with their clients using mail, e-mail, telephone and face-to-face communications
➢ Lead each client through their shopping experience, guiding them to products and services that are particularly suited for their needs and desires and close the sale with billing
➢ To be the single point of customer service before, during and after the sale for your clients, by appropriate follow-up, follow- through and fulfilling commitments in order to maintain strong work relationships
Focus on increasing the Item per ticket and Average Bill Value
English, Hindi, Tamil, Telugu
Painting, Singing, Drawing, Listening to Music
Nikita Durai Swamy
Senior Manager - Marketing & Corporate Communications