Niranjana N T
Kochi
Summary
Results-driven brand and marketing professional with over 3 years of experience in media sales, brand solutions, and client relationship management. Expertise in brand strategy development, campaign management, content creation, and performance analysis. Proven ability to drive brand growth through data-driven decision-making, cross-functional collaboration, and innovative marketing solutions. Passionate about leveraging creativity and analytics to enhance brand visibility and customer engagement.
Overview
5
5
years of professional experience
Work History
Channel Sales Executive - Advertising Sales
The Walt Disney Company India | Disney Star
Ernakulam
12.2022 - Current
- Developed and executed brand campaigns, ensuring alignment with corporate objectives and market trends.
- Led successful media planning for high-impact TV campaigns, improving ROI by 35%.
- Managed a diverse client portfolio, achieving a 57% revenue growth through strategic partnerships.
- Monitored campaign performance using key metrics, providing actionable insights for optimization.
- Collaborated with product, sales, and customer support teams to ensure brand consistency across platforms.
- Engaged with national agencies and key brands to pitch sponsorships and integrated marketing strategies.
- Conducted market research to identify new opportunities for expanding the reach of products through channels.
- Worked closely with internal teams such as operations, finance, and legal during onboarding of new partners.
- Conducted market research and reported on competitors.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Content Writer
Malabar Gold & Diamonds
Kozhikode
08.2022 - 11.2025
- Developed engaging digital content, increasing brand engagement by 25%.
- Aligned content strategy with brand vision, boosting visibility by 30%.
- Created compelling copy for 10+ marketing campaigns, improving customer conversions by 15%.
- Wrote copy for client's advertising campaigns in radio and for CRM.
- Established and maintained a consistent brand voice across all content channels.
- Crafted persuasive sales copy to support product launches and promotional campaigns.
- Generated ideas for new content topics based on customer feedback and market research data.
Business Development Executive
Angle Belearn Education Pvt Ltd
Kozhikode
04.2021 - 05.2022
- Managed brand engagement strategies, increasing lead conversions by 20%.
- Executed targeted social media campaigns, resulting in a 40% increase in client acquisition.
- Conducted campaign performance analysis, optimizing ad spend ROI by 25%
- Developed and implemented strategies to increase customer base and revenue growth.
Education
PGDM - Marketing & Advanced Digital Marketing And Communication - Digital Marketing
MICA - School of Ideas
09-2023
Master of Arts - English Language And Literature
Pondicherry University
05-2022
Bachelor of Arts - English Language And Literature
College of Applied Science - IHRD
Kozhikode01-2020
Skills
- Brand Strategy & Market Research: Brand Positioning, Competitor Analysis, Strategic Planning, Consumer Insights
- Campaign Management: Integrated marketing campaigns, Digital & Social media strategy, Event management, Budget optimization
- Content Creation & Branding: High-impact storytelling, Social media content, Video marketing, Blog writing
- Brand Performance Analysis: Data-driven decision-making, KPI measurement, Campaign Reporting, Trend Analysis
- Collaboration & Communication: Cross-functional teamwork, Stakeholder engagement, Vendor management
- Brand Innovation: Trend Forecasting, Emerging media strategies, Technology-driven brand engagement
- Sales & Negotiation: Strategic Selling, Monetization & Revenue Growth, Objection Handling, Client Onboarding, Solution Selling, High-value deal closures, Revenue Growth
- Technical Skills: MS Excel, PowerPoint, CRM tools, Ad platforms, Marketing Analytics
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Intermediate (B1)
B1
Malayalam
Proficient (C2)
C2
Timeline
Channel Sales Executive - Advertising Sales
The Walt Disney Company India | Disney Star
12.2022 - Current
Content Writer
Malabar Gold & Diamonds
08.2022 - 11.2025
Business Development Executive
Angle Belearn Education Pvt Ltd
04.2021 - 05.2022
PGDM - Marketing & Advanced Digital Marketing And Communication - Digital Marketing
MICA - School of Ideas
Master of Arts - English Language And Literature
Pondicherry University
Bachelor of Arts - English Language And Literature
College of Applied Science - IHRD
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