NIRANJAN REDDY KARNATI

· Adherence to Annual Marketing Calendar – Planning & Activation ATL – OOH Activities & BTL Activities; promoting products and consumer based large or medium format promotions/events

Offline Marketing(onground activities,tieups,cross marketing) Digital marketing,print,electronic promotions and responsible for strategic promotions planning and sales driven

· Retail Marketing Communication, Visual Merchandising & Display Share Sourcing & allocation of all POP’s and marketing communication assets used at retail space

· Brand Management Planning and rollout of brand promotion across all Headquarters, Roll Out of national initiatives to create brand awareness, Ensuring execution of signage strategy, Ensuring adherence at front end & execution as per guidelines laid by Brand team & compliance of government regulations for every activation Roll out of brand shops

· Budgeting & Reporting analyzing and reporting campaign profitability in terms of market share capture/retention,

ROI analysis,Planning and implementing the marketing budget effectively and keeping a track for the same on weekly,monthly basis

· Competition Tracking Monthly update to concerned regarding various trade schemes; marketing activities; new product launch i.e. co-ordinating with all stakeholders consisting of sales team; key account team to access market dynamics

·Vendor Management identifying new vendors and maintaining relationship with existing vendors,meeting deadlines forall large format-medium format activations/events; communicating with vendors and designers to develop marketing material in line with brand guidelines which may create a strong visual impact

· Ensuring Focused Approach Towards Sales Budget Achievement territory wise/shop wise data study, making secondary/ tertiary liquidation planning a teach cluster level discussing the same with areahead andt aking and giving inputs on the same

· Team Management acting a sale and decision maker related to all marketing related decisions inco-ordination with 42

Executives /5 TL’s/2 ASM’s/4 State Head and functionally reporting into COO,MD of the company.

· Cluster Level Marketing Plans in discussion with sales team conceptualizing & implementing various tactical communication/promotional formats in line with brand guidelines to combat competition Offering/ reinforce/ defend/increase market share of that cluster for a brand

Key Account Management/Influencer Level Marketing forming strategic alliances with potential clients/luxury brands and promoting events/business to generate brand awareness and to reinforce association with brand

• Plans and implementing Marketing strategy,Brand visibility,Market place and brand positioning,Revenue growth,SWOT analysis,Budget,P&L report.
• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Daily reports, territory wise team monitoring & tracking.
• Developing new promotional campaigns by analyzing local people,culture,trends
• Negotiated new contracts with vendors, saving the marketing budget.
• Recruitment and trained over 42 marketing and sales specialists, improving overall sales targets by 27% while maintaining 91% in employee retention.
• Day,weekly,monthly marketing plan,budget,recruitment,training,sales revenue,.
• Expenditure sheet,incentives sheet,p&l sheet preparation.
• 100% target oriented clear action plan and execution.
• Actively implementation of ON-GROUND ACTIVITIES(events&tieups),DIGITAL,PRINT,ELECTRONIC MEDIA.
• Responded to problems with excellent troubleshooting abilities.
• Work with various teams (design, content,product, sales) to implement strategies.
• Evaluate projects using relevant KPI’s and feedback from existing and prospective customers.
• Continually worked to enhance my set of communication skills and strategies.
• Preparation of WORK SHEETS,BUDGET WORKSHEET,COMPETITIVE ANALYSIS WORKSHEET,P&L REPORT.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Oversaw sales, marketing, and business development goals.
• Planned strategies to develop new markets for SLIMMING,SKIN,HAIR SERVICES.
• Successfully planned and executed over 240 trade shows events.
• Increased brand presence, resulting in higher sales and more advantageous relationships.
• Managed all corporate marketing functions with budget of 15L, including brand management, CLINIC launch, advertising, marketing collateral,sales and events.
• Coordinating with social media team including Content Developers, SEO Specialists, and MediaTechnicians that grew company s web presence and brand awareness.
• Coordinating with sale team for offers creation.
• Travel to other cities to analyses the local marketing plan.

• Fieldwork on lead generation
• Clients meeting ,presentations,convincing,prospect generation,relationship,negotiations,closings
• Plan and implements door to door ,public awareness activities
• Builds business by identifying and selling prospects maintaining relationships with clients.
• Maintains relationships with clients by providing support, information, and guidance researching and recommending new opportunities recommending service improvements.
• Conduct market research to identify selling possibilities and evaluate customer needs.
• Actively seek out new sales opportunities through cold calling, networking and social media.
• Set up meetings with potential clients and listen to their wishes and concerns.
• Prepare and deliver appropriate presentations on products and services.
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff.