Nirav Patel

Brand Manager

Tridon Australia Pty Ltd

Melbourne

11.2021 - 11.2023

Develop and manage products contained in Tridon’s Matson brand and product groups ranges
Identifying, sourcing, analyzing and introducing new products for the Tridon’s Matson brand and product groups
Developing and maintaining technical information for new and existing products required for cataloguing, advertising & marketing and sales support
Managing and maintaining new and existing products within Tridon business systems, from the introduction of new, maintenance of core, and phase-out of mature products
Evaluating market opportunities for new products and market performance of existing products
Establishing and maintaining product pricing in line with the company’s gross margin objectives and market expectations
Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
Developing and maintaining relationships with local and international product manufacturers and suppliers
Managing ongoing continuous improvement of products and ranges with local and international manufacturers and suppliers
Ensuring a minimum product standard is achieved through quality assurance, testing and control of new and existing products
Liaising with the Marketing Manager and overall product strategy and R&D requirements
Assisting with the development, implementation and execution of marketing plans and programs, both short and long range, to support product development, sales and revenue objectives of organization
Assisting the Business Development Manager with product requirements for new and existing customers
Conducting marketing surveys on current and new product concepts, and provides feedback for future product development
Reviewing market requirements to determine customers’ needs and expectations are fulfilled
Launching new products to the sales department, and assists with the market roll out and customer requirements
Monitoring the sales performance of product range, and makes recommendations
Providing internal, customer, and end-user technical support for Tridon’s Automotive, Tool, and Equipment brands.
Developed and implemented successful marketing strategies for a new brand.
Conducted market research to identify target customer segments, preferences, and trends.
Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
Organized trade shows and conferences to increase brand awareness in key markets.
Coordinated with external agencies on public relations initiatives to build positive relationships with customers and stakeholders.
Developed partnerships with influencers in relevant industries to promote the brand's message through their channels.
Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
Strengthened branding initiatives by coordinating annual events to maximize outreach.