Nirav Patel
Digital Marketing Manager
Ahmedabad
Summary
Seasoned Digital Marketing manager with 11+ years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
Work History
Digital Marketing Manager
SOGA International
Sydney
01.2020 - Current
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Created social media content with consistent content and tone.
- Analyzed and reported social media and online marketing campaign results.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Monitored return on investment of online and social media marketing efforts.
- Provided monthly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Drove cross-functional collaboration with focus on quality service delivery.
Digital Marketing Manager
Sri Samarth Utility Services Pvt. Ltd.
Ahmedabad
05.2017 - 12.2019
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Created social media content with consistent content and tone.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Monitored return on investment of online and social media marketing efforts.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
SEO Manager
Software Web Solution
Ahmedabad
09.2012 - 05.2017
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Developed and implemented quality link-building strategies.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Completed keyword research to target clients based on keyword targeting.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Utilized search engine optimization and emphasized importance of link building.
- Optimized copy and landing pages for search engine marketing purposes.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
SEO Team Leader
Amar InfoTech
Ahmedabad
06.2011 - 08.2012
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Carried out day-to-day duties accurately and efficiently.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Identified issues, analyzed information and provided solutions to problems.
- Participated in team-building activities to enhance working relationships.
- Resolved problems, improved operations and provided exceptional service.
- Increased customer satisfaction by resolving issues.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
SEO Executive
I-serve System Pvt. Ltd.
Ahmedabad
07.2010 - 06.2011
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Completed keyword research to target clients based on keyword targeting.
- Developed and implemented quality link-building strategies.
- Utilized search engine optimization and emphasized importance of link building.
- Researched and implemented search engine optimization recommendations.
- Analyzed and audited clients' websites to address performance issues.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Performed in-depth analysis of new client sites.
- Proofread and edited client content to alleviate errors and improve overall quality.
Junior SEO
Yantram Studio
Ahmedabad
01.2010 - 07.2010
- Collaborated with team members to achieve target results.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked with customers to understand needs and provide excellent service.
- Used coordination and planning skills to achieve results according to schedule.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Education
Bachelor of Computer Applications - Fundamentals of Computers
H L I C A
Ahmedabad 04.2005 - 03.2008
Skills
SEO proficiency
Marketing strategy
Online marketing
Revenue Generation
Marketing Strategies
Social media activities
Web analytics
Calculating ROI
Social media expert
Strategic planning
Audience outreach
Email Marketing
Content marketing
SEM strategy development
Mobile marketing
Timeline
Digital Marketing Manager
SOGA International
01.2020 - Current
Digital Marketing Manager
Sri Samarth Utility Services Pvt. Ltd.
05.2017 - 12.2019
SEO Manager
Software Web Solution
09.2012 - 05.2017
SEO Team Leader
Amar InfoTech
06.2011 - 08.2012
SEO Executive
I-serve System Pvt. Ltd.
07.2010 - 06.2011
Junior SEO
Yantram Studio
01.2010 - 07.2010
Bachelor of Computer Applications - Fundamentals of Computers
H L I C A
04.2005 - 03.2008