Summary
Overview
Work History
Education
Skills
Timeline
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NIRMALA KUMARI

Faridabad

Summary

Seeking a challenging position, leveraging my extensive experience and expertise to drive strategic marketing initiatives. Committed to delivering exceptional results performance. Thrive in fast-paced environments, adept at collaborating with cross- functional teams to achieve organizational goals.

Overview

10
10
years of professional experience

Work History

Technical Consultant III

Adobe
Noida
04.2024 - Current
  • Developed and executed batch and blast campaigns for new releases, launches, and newsletters.
  • Crafted effective marketing strategies to maximize engagement with target audience.
  • Utilized data analysis and segmentation techniques to optimize campaign performance.
  • Managing, editing Workflows(Journeys) for the Campaign.
  • Uploading Images on DAM Server for the campaigns.

Senior Analyst Campaign Execution

Wunderman Thompson Studio
Gurgaon
08.2021 - 04.2023
  • Building and developing responsive promotional, transactional and 11 e-mailer for Microsoft, utilizing HTML and CSS on CRM tools like Salesforce Marketing Cloud SFMC and Marketo
  • A/B Testing, Import Files,Email Studio, Automation Studio
  • Execute quality checks (QCs) on marketing campaigns to prevent erroneous acontent from going live
  • Managing & executing nurture and batch campaigns to develop B2B/B2C customer journey alignment strategy & increase engagement across audience segments
  • Managing the execution including setup, making UI emails, testing, launch, and optimizing worldwide for various departments worldwide
  • Developing interpersonal skills by interacting with clients and stakeholder physically and virtually
  • Creating campaigns, non-responder campaigns using Marketo.

UI Developer

The Web Plant Pvt. Ltd.
Delhi
11.2014 - 08.2021
  • Responsible for building responsive design by using HTML, CSS, Jquery for websites
  • Creating Templates & Migrations by using HubSpot CMS
  • Working experience in Figma, creating sites using Figma
  • Perform detailed quality check of each email campaign prior to its execution
  • This includes reviewing configuration, content and layout, HTML coding and links and other components of a campaign: rendering issues and landing pages
  • Using Pixlr, Photoshop site for image editing
  • Responsible for reviewing the code and rectification
  • Responsible for creating attractive blogs for the clients
  • Managing Jquery within the pages and different websites
  • Verify and check all assets provided by Client like Content documents, Images, banners, logo etc
  • Managing bulk websites for multinational clients across various industries update the content, images, banners and logos within the web pages and blogs
  • Basic use of Photoshop, if required
  • Responsible for testing and improvise the team process
  • Monitoring performance of websites in terms of error rate in different domain and devices, solving design related issues.

Education

Master of Computer Applications - Computer And Information Sciences

Institute of Management Education
Uttar Pradesh
06-2014

Skills

Technologies:

  • HTML5,HTML,CSS3
  • JQuery, SQL, Bootstrap

CRM :

  • Salesforce Marketing Cloud(SFMC)
  • MARKETO
  • ACI
  • Sophia

SFMC Tools:

Email Studio, Content Builder, Automation Studio, Journey Builder

CMS:

Hubspot, Wordpress

Other Tools:

Litmus, Email on Acid, Figma, Send Grid, Visual Studio, Git, Dreamweaver, Sublime, Microsoft Word and Excel

Timeline

Technical Consultant III

Adobe
04.2024 - Current

Senior Analyst Campaign Execution

Wunderman Thompson Studio
08.2021 - 04.2023

UI Developer

The Web Plant Pvt. Ltd.
11.2014 - 08.2021

Master of Computer Applications - Computer And Information Sciences

Institute of Management Education

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NIRMALA KUMARI