Nirmit Chhabra

• Designing industry benchmarking reports, enabling data-backed strategy adjustments, and competitive positioning for Fortune 500 clients.
• Monitoring social media platforms performance, tracking KPIs like engagement rate, share of voice, sentiment trends, and influencer outreach.
• Built digital marketing audit templates (SEO, Paid Media, Content, Social, CRO) used in sales enablement and client consulting.

Key Projects:

• SEO Intelligence Dashboard for a Fortune 500 client: Developed an SEO and Web Performance Dashboard using SEMrush and Similarweb, API, helping stakeholders monitor organic growth, traffic channels, bounce rate, and conversion funnels.
• B2B Competitor Benchmarking Toolkit: Built an analysis framework for competitive gap analysis across web channels.

• Collaborated with client-facing teams to deliver data-backed optimization recommendations across Bloomreach Discovery, focusing on SEO, site search, and merchandising.
• Provided detailed reporting and benchmarking insights using web analytics tools to track performance improvements and identify growth opportunities.

Key Project:

• In Site Search Optimization for a Ecommerce Retail Industry client: Identified content gaps and user behavior patterns, leading to a 15% uplift in product discoverability through in-site search improvements.

• Led end-to-end SEO strategies—on-site, off-site, and technical—for B2B and B2C clients, focusing on keyword optimization, backlink building, and audit execution.
• Managed social media campaigns, created performance-driven content, and ran email marketing via Salesforce Marketing Cloud to boost engagement and brand visibility.
• Utilized project management tools like Zoho, Trello, and Basecamp to streamline workflows and ensure effective cross-team collaboration.

Key Projects:

• SEO Campaign for a B2B SaaS Client: Increased organic sessions by 60% over 6 months through structured content planning and authority link building.
• Social Media Hiring Campaign: Drove 3x higher application engagement via LinkedIn job promotions and Email campaigns using Salesforce Amrketing cloud, enhancing HR branding visibility.