Nisanta Sahoo
Growth Marketer
Bangalore
Summary
Successful B2B Saas Full Stack marketer skilled at planning, executing and optimizing e2e marketing strategies with the ultimate aim of generating high quality leads that in turn generates revenue for the organization. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and marketing skills
Overview
6
6
years of post-secondary education
4
4
years of professional experience
Work History
Growth Marketer
MayaData Inc
Bangalore
08.2020 - Current
- Managing the entire customer lifecycle
- Identify the right channels for product-market-channel fit and also explore new channels like paid influencers..
- Collaborating cross-functionally with sales, engineering and product management teams to accomplish shared goals.
- Optimizing social media channels and web pages to improve SEO and usability.
- Boosting brand awareness by establishing strong web and social media presence.
- Tracking and reporting on marketing campaign performance monthly to help with optimizing current and future plans.
- Planning and creating ad campaigns across Google, Twitter, Linked, and Reddit Ad Platforms
- Setting up pipelines to enable conversion of website visitors to MQL’s & to SQLs
- Enabling sales team with necessary automation & deal creation process
- Content Marketing strategy & process to deliver over 120 blog articles in a span of 1 year
- Planing & Organizing of CNCF Events & other open source conferences
- Have got customers like McKinsey, Bloomberg & Intel where the marketing played a big role in terms of planning & targeting perspective
- Maintaining the cleanliness & data in our CRM - HubSpot
- Overseeing integrations throughout marketing tech stack assuring that mapping and communication are syncing correctly
- Generating high quality leads from APAC & US regions
- Managing Webinars e2e lifecycle
- Working with senior leadership (CXO) to achieve marketing deliverables & collaborating on various marketing ideas
- Optimize & decide on all the tools to execute & to use it full potential (For Example: HubSpot, SEMRush, Leadfeeder, Lucky Orange, Brand Mentions, Builtwith, Reply)
- Plan for partner marketing content, like, blog posts, ads, newsletters, & collaterals/brochures/decks etc (DataStax, Percona, Minio, YugaByte, Digital Ocean).
Digital Marketing Specialist
MayaData (Formerly known as CloudByte)
Bangalore
05.2018 - 07.2020
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Planned and executed the initial SEO strategy
- Helped to boost the OpenEBS Open Source community by more than 1000% in a span of 2 years
- Implemented the HubSpot across sales & marketing
- Execute the best practices of SEO to get higher ranking in comparison to our competitors like Portworx & Rancher
- Monitor the deal lifecycle from first touch point to close delivering sales meaningful data and insights on a monthly basis
- Planning and execution of several local meetups and Kubecon & other events such as Hacktoberfest
- Boosted brand awareness by establishing strong web and social media presence (OpenEBS & MayaData)
- Compile and present reports during weekly management meetings, interpreting information; making recommendations
Digital Marketing Intern
CloudByte
Bangalore
05.2017 - 04.2018
Education
MBA - Marketing & Information Technology
KIIT School of Management (KSOM)
Bhubaneswar 05.2016 - 04.2018
Bachelor of Engineering Technology - Computer Science
Orissa Engineering College
Bhubaneswar 05.2010 - 04.2014
Skills
Inbound Marketing
Marketing communications expertise
HubSpot
Marketing strategies
CRM
Web analytics
Email marketing campaigns
SEO
Social media tools
Multi-channel marketing
Ads
Lead Generation
Marketing Automation
Timeline
Growth Marketer
MayaData Inc
08.2020 - Current
Digital Marketing Specialist
MayaData (Formerly known as CloudByte)
05.2018 - 07.2020
Digital Marketing Intern
CloudByte
05.2017 - 04.2018
MBA - Marketing & Information Technology
KIIT School of Management (KSOM)
05.2016 - 04.2018
Bachelor of Engineering Technology - Computer Science
Orissa Engineering College
05.2010 - 04.2014