Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Nisanta Sahoo

Nisanta Sahoo

Full Stack Marketer
Bengaluru

Summary

Experienced B2B SaaS full-stack marketer proficient in planning, executing, and optimizing end-to-end marketing strategies. Dedicated to generating high-quality leads and driving revenue for the organization through successful promotion of products using various digital strategies. Demonstrates consistent success, boasting excellent planning and marketing skills.

Overview

7
7
years of professional experience

Work History

Lead - Digital Marketing

Finzly Inc.
11.2021 - Current


  • Manage the entire suite of HubSpot, including Marketing, CRM, Sales, and CMS.
  • Develop strategies for Drip and Nurture campaigns to generate leads and move them to the bottom of the funnel (BOFU).
  • Devise and improve Hubspot Lead Scoring as when required to improve the quality of Leads, MQLs and SQLs
  • Implement best practices to enhance website SEO using SEMRush and HubSpot CMS as needed.
  • Manage end-to-end webinars for lead generation.
  • Create, manage, and optimize lead generation campaigns, including landing pages, forms, and CTAs, to capture high-quality leads.
  • Create and manage content for various marketing channels, including blogs, social media, email, and landing pages, ensuring consistency and alignment with brand messaging.
  • Design and implement automated workflows for lead nurturing, customer engagement, and sales enablement using HubSpot.
  • Maintain and manage the HubSpot CRM, ensuring data accuracy, segmenting lists, and optimizing the CRM for better lead tracking and sales alignment.
  • Analyze marketing campaign performance, create reports, and develop dashboards for management to optimize future strategies and achieve marketing goals.
  • Collaborate with sales, product, and other teams to align marketing efforts with business objectives and ensure a cohesive customer journey.
  • Develop, manage, and optimize paid advertising campaigns on Google and LinkedIn to drive targeted traffic, generate leads, and increase brand awareness.
  • Managing the marketing tech stack, ensuring seamless integration and optimal performance of tools.
  • Develop and execute email marketing campaigns, including segmentation, personalization, and automation, to nurture leads and engage customers.

Growth Marketer

MayaData Inc. (acquired By DataCore)
05.2017 - 10.2021
  • Identify the proper channels for product-market- channel fit and also explore new channels like influencers & Developer Advocates for OpenEBS Collaborating cross-functionally with sales, engineering and product management teams to accomplish shared goals.
  • Optimizing social media channels and web pages to improve SEO and usability.
  • Boosting brand awareness by establishing a strong web and social media presence.
  • Tracking and reporting on marketing campaign performance monthly to help with optimizing current and future plans.
  • Planning and creating ad campaigns across Google, Twitter, LinkedIn, and Reddit Ad Platforms Setting up pipelines to enable conversion of website visitors to MQL's & to SQLs
  • Enabling sales team with necessary automation & deal creation process
  • Content Marketing strategy & process to deliver over 120 blog articles in a span of 1 year
  • Planning & Organizing of CNCF Events & other open source conferences
  • Maintaining the cleanliness & data in the CRM - HubSpot
  • Overseeing integrations throughout marketing tech stack assuring that mapping and communication are syncing correctly
  • Generating high quality leads from APAC & US regions
  • Managing Webinars e2e lifecycle
  • Working with senior leadership (CXO) to achieve marketing deliverables & collaborating on various marketing ideas
  • Optimize & decide on all the tools to execute & to use it full potential (For Example: HubSpot, SEMRush, Leadfeeder, Lucky Orange, Brand Mentions, Builtwith, Reply)
  • Plan for partner marketing content, like, blog posts, ads, newsletters, & collaterals/brochures/decks etc (DataStax, Percona, Minio, YugaByte, Digital Ocean)

Education

MBA - Marketing And IT

KIIT School of Management
Bhubaneswar
04.2001 -

B.Tech - Computer Science

Orissa Engineering College
Bhubaneswar
04.2001 -

Skills

HubSpot CRM and Marketing Hub

Search Engine Optimization

Digital Marketing

Keyword Research

Email marketing

Market Research and Analysis

Marketing Strategies

Campaign Management

Analytics and reporting

Content marketing

Paid Ads

CMS

Additional Information

Volunteering

Organizer: Bangalore HubSpotters Meetup

Organizer: Bhubaneswar Digital Marketers Club Meetup

Organizer: Cloud Native Computing Bengaluru Meetup

Timeline

Lead - Digital Marketing

Finzly Inc.
11.2021 - Current

Growth Marketer

MayaData Inc. (acquired By DataCore)
05.2017 - 10.2021

MBA - Marketing And IT

KIIT School of Management
04.2001 -

B.Tech - Computer Science

Orissa Engineering College
04.2001 -

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Nisanta SahooFull Stack Marketer