Motivated and detail-oriented professional with over 1.5 years of experience in sales and customer relationship management. Demonstrated success in client acquisition, customer support, and upselling, with roles at Sangam Developers and Traya Health. Now transitioning into digital marketing, I am equipped with certifications and hands-on knowledge in SEO, social media marketing, and Google Ads. Seeking to bring sales acumen and customer insights to a dynamic digital marketing role.
Google Ads (live campaign)
LIPSINDIA
Live Google Ads campaign for digital marketing institute (LipsIndia)
Digital marketing funnel - CPC, CPA, CPM
Search campaign - keyword planner, ad copies and ad extensions, bid management, automated rule, time schedules, dynamic keyword insertion, ad customizer, dynamic search, and call-only campaign
Display Campaign- Frequency Capping, Bidding Methods, Ad formats, Targeting Options.
Remarketing Campaign - Creating Remarketing List. Video Campaign - YouTube Ad Formats, Integrating Ads to YouTube Channel.
Shopping Campaign - Integrating Merchant Centre with Ads Mobile App Campaign
Performance Metrics - Auction Insights Report, Search Term Report, CTR.
SEO (Search Engine Optimization)
LIPSINDIA
Executed SEO techniques like On-Page SEO, Off- Page SEO to rank my website on Google SERPs.
Learned keyword research, keyword density to optimize the page. Semantic & Latent Indexing.
Also performed link building, backlink analysis.
Social Media Campaign
LIPSINDIA
Facebook - Page Creation, Hashtags, Lead Generation Campaign Setup, Custom & Lookalike Audiences, Ad copy Creation, Split Testing
(A/B) of Ads, Paid Advertisements, Remarketing, Content Calendar. Instagram - Page Promotions, Post Boost.
Twitter - Page Creation, Hashtags, Tweet Deck, Paid Advertisements
YouTube - Channel Creation, Cards,
WORDPRESS
LIPSINDIA
Installing WordPress Themes and Plugins, Page builders: Elementor, Web design: UX, UI, site architecture, Front-end Developer, Responsive Design, Mobile Friendly, Live chat for business, SEO Knowledge, WordPress Full Site Editing, Implementation of an SEO Plugin, Speed Optimization/ page load time, Schema.
E-mail Marketing
LIPSINDIA
Hard Bounce, Soft Bounce, and Mail Automation.
Google Analytics
LIPSINDIA
Creating Channels, Source and Medium, Bounce Rate, Remarketing through Ads.