Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nisha Kapur

Sales And Marketing Professional
Kolkata

Summary

A dynamic individual, thrilled to contribute to a thriving and efficient team. Rapidly absorbs new concepts and devises inventive solutions to challenges. Assumes the role of a discerning Analyst turned Product Owner, possessing initiative, drive, and outstanding communication abilities, fueled by a deep enthusiasm for technology and progress.

Overview

15
15
years of professional experience
1
1
Language

Work History

Head of Project Management

Tag India
3 2021 - Current
  • Leading a team exceeding 80 onshore project managers overseeing projects spanning retail, luxury, consumer, and life sciences across diverse regions like APAC/ANZ/Americas and EMEA
  • Identified and orchestrated plans and resources essential for achieving project objectives
  • Initiated and managed projects, ensuring cost efficiency and performance monitoring
  • Recruited and supervised project managers, ensuring adherence to performance and quality benchmarks
  • Oversaw strategic planning and seamless project delivery within agreed SLAs, contracts, and budgets
  • Acted as the intermediary between Delivery Teams and Leadership
  • Implemented effective governance and escalation models for all projects/accounts
  • Managed Business Continuity Planning (BCP) where applicable
  • Served as the primary contact point for External Stakeholders
  • Handled demand forecasting, capacity planning, and talent recruitment and onboarding
  • Kept a vigilant eye on project progress, promptly addressing risks and implementing corrective measures
  • Emphasized thorough documentation throughout workflows
  • Continuously monitored project performance to pinpoint areas for enhancement and enact adjustments
  • Collaborated with cross-functional teams to resolve project challenges and mitigate risks
  • Maintained transparent communication by providing regular project updates to clients
  • Delivered consistent reports to management regarding project progress, escalations, and technical issues

Creative Operations Lead

Tag India
04.2023 - 08.2023

Lead Project Manager

Tag India
08.2022 - 08.2023

Senior Project Manager

Tag India
03.2021 - 07.2022

Lead Sales Analyst and Marketing Manager

Diksha Technologies Pvt Ltd
10.2018 - 02.2021
  • Provided strategy advice to high net worth clients
  • Facilitated portfolio performance review and implemented new strategies
  • Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership
  • Monitored social media and online sources for industry trends.
  • Drove operational improvements which resulted in savings and improved profit margins
  • Distilled large amounts of information and produced reports, spreadsheets and documents outlining key details
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
  • Performed market segmentations, targeting and positioning for each product line
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization

Marketing Manager

Goodricke Group Ltd
08.2017 - 06.2018
  • Helped incorporate product changes to drive customer engagement and firm profits
  • Developed innovative and targeted collateral to support overall branding objectives
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol

Account Director

Genesis India Pvt Ltd
04.2016 - 05.2017
  • Acted as the primary liaison for clients, facilitating meetings with key accounts to address satisfaction levels and resolve conflicts, thereby strengthening business ties
  • Oversaw the development of compelling, captivating, and widely-shared digital advertisements to promote Keventer Agro and Reality
  • Collaborated closely with esteemed clients such as Goodricke Group and Shrachi Reality to craft impactful brand campaigns tailored to meet customer demands and surpass sales targets

Group Account Manager

L&K Saatchi And Saatchi
09.2015 - 03.2016


  • Key clients include : Au Bon Pain, CESC, RPSG Corporate, Prakash, IPL Pune, Spencers.in and some more digital projects

SAP CRM COORDINATOR and DIGITAL EXECUTIVE

ABP Group Ltd
03.2012 - 09.2015

Part of the SAP CRM Implementation Project Team for managing the Print Subscription Business.

Part of the Digital Team played an integral role in product development including Design and Development for a niche social - digital property. Key contributor in conceptualization and product development for ABP Weddings – a Matrimonial platform– both Online and Offline Businesses


Client Servicing Executive

JWT, Kolkata
11.2009 - 02.2012

· Handled the launch of Fiama Talc and Lucky Strikes In India

· Managed the seasonal campaigns of Hamdard, Teaboard of India and United Breweries and worked on the production of two TVCs

Education

PGDM - Mass Communication

Jadavpur University
Kolkata
06.2008 - 2009.06

Bachelor of Arts - History Honours

Presidency University
Kolkata
03.2005 - 2008.05

Higher Secondary -

Modern High School For Girls
Kolkata
03.2003 - 2005.03

Skills

    Strategic Planning

    Budgeting and Allocation 

    Communications

    Campaign Management

    Development Milestone Planning

    Project Planning Oversight

    Teambuilding

    Critical Thinking

    Client liaison

    Training and Development

    P&L Management

    Corporate Communications

    Marketing and advertising

Timeline

Creative Operations Lead

Tag India
04.2023 - 08.2023

Lead Project Manager

Tag India
08.2022 - 08.2023

Senior Project Manager

Tag India
03.2021 - 07.2022

Lead Sales Analyst and Marketing Manager

Diksha Technologies Pvt Ltd
10.2018 - 02.2021

Marketing Manager

Goodricke Group Ltd
08.2017 - 06.2018

Account Director

Genesis India Pvt Ltd
04.2016 - 05.2017

Group Account Manager

L&K Saatchi And Saatchi
09.2015 - 03.2016

SAP CRM COORDINATOR and DIGITAL EXECUTIVE

ABP Group Ltd
03.2012 - 09.2015

Client Servicing Executive

JWT, Kolkata
11.2009 - 02.2012

PGDM - Mass Communication

Jadavpur University
06.2008 - 2009.06

Bachelor of Arts - History Honours

Presidency University
03.2005 - 2008.05

Higher Secondary -

Modern High School For Girls
03.2003 - 2005.03

Head of Project Management

Tag India
3 2021 - Current
Nisha KapurSales And Marketing Professional