Nisha Pal

Spearheading Client Servicing and Ad Operations team for Philippines, Malaysia and India Markets. Actively involved in establishing business operations and rolling out products to support business development teams both locally and internationally. This contributes significantly to company's growth through product expansion.

• Managing major accounts from the Philippines, Singapore, and Vietnam markets, including key clients like P&G, Abbott, and Prime Video.
• Providing training and comprehensive guidance to team, offering extended support in overseeing overall business for brand and agency customers.
• Serving as primary point of contact and mediator between clients and internal team, ensuring smooth communication.
• Frequently engaging with clients, addressing issues promptly and keep them updating on campaign progress. I've fostered strong client relationships by promptly responding to inquiries, understanding their needs, resolving issues, and following up with potential and existing clients.
• Collaborating with finance department to ensure accurate invoicing for products and services we offer.
• Effectively managing an average monthly budget of more than 300K USD.
• Delivering post-campaign analysis presentations to clients upon campaign completion.

ACHIEVEMENTS:

• Recognized as a top performer for 2 consecutive quarters.

• Cultivating and sustaining strong relationships with clients, Understanding client needs and ensuring their satisfaction.
• Recognizing opportunities for enhancing sales and diversifying service offerings.
• Overseeing accounts in both Indian and international markets, including the Philippines, Thailand, Taiwan, and Malaysia.
• Established new process within the team which includes client onboarding, communication protocols, reporting and billing.
• Ensured new process are well documented and easily accessible to all the team members
• Efficiently overseeing a portfolio of more than 20 campaigns each month with an impressive 99% success rate.
• Collaborating with all relevant stakeholders to guarantee the triumph of each campaign.
• Analyzing data to gauge the efficacy of client campaigns, and regularly delivering comprehensive reports to clients.
• Staying well-informed about industry trends, emerging platform developments, and market fluctuations.

• Collaborating with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
• Consulting with Sales and Product Delivery departments to manage marketing initiatives promoting Plugins and Services
• Working Knowledge of Microsoft D365 Marketing Automation Tool
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
• Developed insights on marketing campaigns to assess performance against goals
• Developed campaigns, led design and tracked results

• Responsible for initiatives on Product Management, Managing Promotion of Services, Analysis of reports, Vendor Management, and overall business management for Brand & Agency Customer.
• Understanding client's requirements: Conceptualization of appropriate Digital Marketing solution for the client, preparing comprehensive media plans, preparation and presentation of deck of solutions to clients with Sales team
• Budgeting and planning for different client requirements
• Execute and manage campaigns on CPM, CPL, CPI, CPD, CPA and CPV model for Google and Facebook campaigns

M A J O R A C C O U N T S

Sports Flashes, Richfeel, Hero Moto Corp, Malindo Airways, DLF Power

• Managed mobile & email marketing campaigns based on OBD, IVR, SMS, Missed Call, CPM, CPO and CPC
• Segmentation of customers, targeting and devising marketing strategies
• Day-to-day coordination of email campaigns, including planning, asset gathering, building approvals, scheduling, QA, and execution of test sends and deployments
• Design workflow diagrams in coordination with client, conduct UAT and live development of Campaigns

MAJOR ACCOUNTS

Coca Cola India Pvt. Ltd., TLG India, American Express, TV18 Homeshopping Network Ltd.

• End-to-end campaign management on multiple mobile platform - IVR, SMS, WAP and APP
• Conceptualized campaigns for leading MNCs pertaining to lead generation - segmentation of target market, deciding mode of promotion (IVR, SMS, Email and Online), campaign execution, monitoring and analysis of results
• Executed and managed campaigns on CPM, CPO, CPC, and CPL models
• Monitoring and tracking campaigns through MIS reports Sharing the reports with all stakeholders in a presentable manner

MAJOR ACCOUNTS

Dr Batra, Thomas Cook, Bharti Axa, Hero Moto Corp, Dettol, LG

• Managed CRBT promotions for Idea, Stel & Tata CDMA PAN India
• Responsible for maintaining penetration of CRBT
• Entirely responsible for Content deployment, Code activation & content promotions
• Handled all content uploading for different operators Uninor (Voice Portal & CRBT), Videocon (Voice Portal & CRBT)
• Database Management for Music Content and its distribution planning to various clients

MAJOR ACCOUNTS

IDEA, TATA CDMA, UNINOR, ETISALAT