SEMrush, Google Analytics, Google Ads, Bing Webmaster, Google Search Console, Pingdom, Page Speed Insights, Google Tag Manager, Wordpress, Xenu
Nisha
SEO Specialist
Bengaluru
Summary
- With more than 10 years of experience in SEO, SEM, and SMM, I have a strong understanding of online marketing strategies for both B2C and B2B sectors.
- As an SEO expert with over 7 years of hands-on experience in on-page and off-page optimization, I have consistently delivered successful results.
- Additionally, I have successfully launched impactful LinkedIn campaigns that drive lead generation, enhance brand awareness, and increase webinar registrations.
Overview
11
11
years of professional experience
3
3
Languages
Work History
SEO Specialist
sa.global
Bengaluru
12.2019 - Current
- Generated high-quality L1 leads through organic search achieving an MQL to SAL conversion rate of 46%.
- Proven track record of delivering high-quality results, achieving an average engagement rate of 64% from organic sources on the website.
- Effectively initiated and managed LinkedIn campaigns to enhance brand visibility and drive lead generation.
- Collaborated with designers and copywriters creating effective LinkedIn campaigns.
- Performed thorough technical audits through SEMrush and Google Search Console to identify issues impacting site performance and provided actionable recommendations for improvement.
- Implemented an effective checklist process for both on-page and off-page optimization before and after the launch of new pages.
- Successfully incorporated ChatGPT, Gemini in keyword research and on-page optimization processes enhancing work efficiency and fostering innovation.
- Conducted monthly analysis of traffic data enabling the team to make informed, data-driven decisions.
PPC Analyst
Justified Advertising Software Services India Digital Private Ltd
Bengaluru
07.2018 - 08.2019
- Managed and optimized multiple Google Search Ads campaigns, conducting thorough health checks for various accounts to enhance overall search campaign performance.
- Conducted performance analysis of various search campaigns and recommended optimization strategies.
- Crafted compelling ads for Google and Bing platforms.
- Contributed to a large-scale keyword addition project by organizing keywords into themes, creating Ad groups, campaigns, ETAs, and extensions, and ensuring accurate uploads with the right settings.
- Played a key role in Targeted Marketing (TM) initiatives, focusing on improving Click Through Rate and Conversion Rate by identifying the right ad copy and landing page elements.
- Identified and added 600K converting search queries to the account, optimizing campaign and ad group structure.
- Rectified numerous disapproved and approved limited ads, leading to an increase in conversion rate.
SEO Analyst
Justified Advertising Software Services India Digital Private Ltd
Bengaluru
11.2017 - 05.2018
- Authored engaging blog posts and editorial content for Just Answer, optimizing 500 user-generated content pages for Google.
- Conducted keyword research and recommended content adjustments for improved engagement using tools like BrightEdge.
- Conducted in-depth keyword research, analyzing search volume, topic trends, and keyword difficulty for blog post topics.
- Performed weekly traffic analyses using Google Analytics and provided actionable optimization recommendations.
Sr. Admission Consultant
MWT Educational Consultancy Pvt Ltd.
Kochi
05.2015 - 11.2016
- Managed back-office processes for IHNA (Institute of Health and Nursing Australia), facilitating the enrollment of international students in nursing courses.
- Received consistent praise from clients for delivering high-quality support services.
- Recognized by Team Leader and Manager for exceeding enrolment targets consistently.
- Successfully completed the ISANA course, an education and training program defined in the ESOS Act.
Jr. Content Writer
Opus Writers
Kochi
04.2014 - 04.2015
- Authored numerous blogs for Opus Writers, producing high-quality articles and website content.
- Collaborated with graphic designers to enhance social media promotions on platforms such as Facebook, Twitter, Pinterest, and LinkedIn.
- Managed website ratings by posting reviews, contributing to the overall online presence and engagement.
Education
MBA - Digital Marketing And Marketing
NMIMS CENTRE FOR DISTANCE AND ONLINE EDUCATION
Mumbai 11.2024 - Current
B. TECH - Computer Science Engineering
Annai Mathamaal Sheela Engineering College
Tamil Nadu 04.2001 -
HSC - CBSE
Kendriya Vidyalaya Ottapalam
Kerala01-2009
SSLC - CBSE
Kendriya Vidyalaya Ottapalam
Kerala01-2007
SOCIAL MEDIA MARKETING COURSE -
Udemy
COMPLETE SQL BOOTCAMP - undefined
Udemy
Skills
On-page optimization
LinkedIn advertising
Schema markup
PPC advertising
Google analytics
Data analysis
Google tag manager
XML sitemaps
Generative Engine Optimization (GEO)
On-page optimization
Software
Interests
Writing, Gardening, Art & Craft, Learning a new skill
Timeline
MBA - Digital Marketing And Marketing
NMIMS CENTRE FOR DISTANCE AND ONLINE EDUCATION
11.2024 - Current
SEO Specialist
sa.global
12.2019 - Current
PPC Analyst
Justified Advertising Software Services India Digital Private Ltd
07.2018 - 08.2019
SEO Analyst
Justified Advertising Software Services India Digital Private Ltd
11.2017 - 05.2018
Sr. Admission Consultant
MWT Educational Consultancy Pvt Ltd.
05.2015 - 11.2016
Jr. Content Writer
Opus Writers
04.2014 - 04.2015
B. TECH - Computer Science Engineering
Annai Mathamaal Sheela Engineering College
04.2001 -
COMPLETE SQL BOOTCAMP - undefined
Udemy
HSC - CBSE
Kendriya Vidyalaya Ottapalam
SSLC - CBSE
Kendriya Vidyalaya Ottapalam
SOCIAL MEDIA MARKETING COURSE -
Udemy
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