Nisha Singh
Mumbai
Summary
Experienced brand manager specializing in the beauty industry with over 12+ years of proven success. Passionate about developing and executing innovative strategies to drive brand growth and engage target audiences. Expertise in product development, marketing campaigns, and market analysis. Committed to delivering exceptional results and elevating brand presence in the competitive beauty market.
Overview
12
12
years of professional experience
Work History
Brand Manager
COTY
2023.08 - Current
- Develop comprehensive brand & launch strategies for Coty Prestige brands- Gucci, Burberry, Chloe, Marc Jacobs, Tiffany, Boss, CK, Davidoff, Kylie to drive sell-out, brand rankings, and market share
- Plan and execute ATL & BTL promotions across omni-channels in close communication with the brand team
- Manage A&CP budget and P&L to ensure profitability
- Providing valuable insights to local, regional and global teams on brand, market trends and competition analysis
Brand Manager
Beauty Concepts Pvt. Ltd.
2021.03 - 2023.07
- Developing and implementing business & marketing plans for brands - Salvatore Ferragamo, Chopard, Guess, DKNY, MCM, Tommy Hilfiger, etc
- Steered volume growth of both Luxury and Premium brands
- Measure and report performance of all marketing campaigns and assess against goals (ROIs)
Assistant Brand Manager
Beauty Concepts Pvt. Ltd.
2017.03 - 2021.02
Brand Manager
The Nuance Group
2013.12 - 2017.01
- Created brand identity for Michael Kors (1st store in India) in travel retail with forecasting, sales, merchandising and training
Sales Advisor
Genesis Luxury Fashion Pvt Ltd.
2012.05 - 2013.11
- Started career with Tag Heuer Swiss Watch Boutique as Sales Advisor
Education
MBA - Marketing
Liverpool Business School
Liverpool, United Kingdom2023-01
Postgraduate Degree -
Institute of Management Technology, Ghaziabad
2022-01
Bachelor of Management Studies - Marketing & Retail
Malini Kishor Sanghvi College of Commerce & Economics
2012-01
Skills
- Strategic Planning
- Budgeting
- Market Analysis
- Retail Management
- Business Marketing
- Sales & Operations
- Social Media Marketing
- Management
- Planning
- Media Strategy
Timeline
Brand Manager
COTY
2023.08 - Current
Brand Manager
Beauty Concepts Pvt. Ltd.
2021.03 - 2023.07
Assistant Brand Manager
Beauty Concepts Pvt. Ltd.
2017.03 - 2021.02
Brand Manager
The Nuance Group
2013.12 - 2017.01
Sales Advisor
Genesis Luxury Fashion Pvt Ltd.
2012.05 - 2013.11
MBA - Marketing
Liverpool Business School
Postgraduate Degree -
Institute of Management Technology, Ghaziabad
Bachelor of Management Studies - Marketing & Retail
Malini Kishor Sanghvi College of Commerce & Economics