Summary
Overview
Work History
Education
Skills
Timeline
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Nisha Singh

Mumbai

Summary

Experienced brand manager specializing in the beauty industry with over 12+ years of proven success. Passionate about developing and executing innovative strategies to drive brand growth and engage target audiences. Expertise in product development, marketing campaigns, and market analysis. Committed to delivering exceptional results and elevating brand presence in the competitive beauty market.

Overview

12
12
years of professional experience

Work History

Brand Manager

COTY
08.2023 - Current
  • Develop comprehensive brand & launch strategies for Coty Prestige brands- Gucci, Burberry, Chloe, Marc Jacobs, Tiffany, Boss, CK, Davidoff, Kylie to drive sell-out, brand rankings, and market share
  • Plan and execute ATL & BTL promotions across omni-channels in close communication with the brand team
  • Manage A&CP budget and P&L to ensure profitability
  • Providing valuable insights to local, regional and global teams on brand, market trends and competition analysis

Brand Manager

Beauty Concepts Pvt. Ltd.
03.2021 - 07.2023
  • Developing and implementing business & marketing plans for brands - Salvatore Ferragamo, Chopard, Guess, DKNY, MCM, Tommy Hilfiger, etc
  • Steered volume growth of both Luxury and Premium brands
  • Measure and report performance of all marketing campaigns and assess against goals (ROIs)

Assistant Brand Manager

Beauty Concepts Pvt. Ltd.
03.2017 - 02.2021

Brand Manager

The Nuance Group
12.2013 - 01.2017
  • Created brand identity for Michael Kors (1st store in India) in travel retail with forecasting, sales, merchandising and training

Sales Advisor

Genesis Luxury Fashion Pvt Ltd.
05.2012 - 11.2013
  • Started career with Tag Heuer Swiss Watch Boutique as Sales Advisor

Education

MBA - Marketing

Liverpool Business School
Liverpool, United Kingdom
01-2023

Postgraduate Degree -

Institute of Management Technology, Ghaziabad
01-2022

Bachelor of Management Studies - Marketing & Retail

Malini Kishor Sanghvi College of Commerce & Economics
01-2012

Skills

  • Strategic Planning
  • Budgeting
  • Market Analysis
  • Retail Management
  • Business Marketing
  • Sales & Operations
  • Social Media Marketing
  • Management
  • Planning
  • Media Strategy

Timeline

Brand Manager

COTY
08.2023 - Current

Brand Manager

Beauty Concepts Pvt. Ltd.
03.2021 - 07.2023

Assistant Brand Manager

Beauty Concepts Pvt. Ltd.
03.2017 - 02.2021

Brand Manager

The Nuance Group
12.2013 - 01.2017

Sales Advisor

Genesis Luxury Fashion Pvt Ltd.
05.2012 - 11.2013

MBA - Marketing

Liverpool Business School

Postgraduate Degree -

Institute of Management Technology, Ghaziabad

Bachelor of Management Studies - Marketing & Retail

Malini Kishor Sanghvi College of Commerce & Economics

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