Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Personal Information
Timeline
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Nisha Singh

New Delhi

Summary

Dynamic and results-driven Assistant Manager Sales & Marketing with over 5 years of experience in developing and implementing strategic sales and marketing initiatives to drive revenue growth and market share. Proven track record of exceeding sales targets, building strong client relationships, and leading sales teams to success. Skilled in market research, product development, and marketing strategies. Strong communication and leadership abilities with a passion for driving business success through innovative marketing solutions.

Overview

6
6
years of professional experience

Work History

Deputy Manager

IIFM/ PRATHAM TEST PREP Pvt Ltd
01.2025 - Current
  • Student Counseling & Guidance

Assess students’ academic backgrounds, career goals, and aspirations.
Provide information on suitable courses, entrance exams, and career opportunities.
Address student queries regarding course structures, fees, and benefits.

  • Lead Management & Conversion

Handle incoming inquiries via calls, emails, walk-ins, and social media.
Conduct follow-ups to convert leads into enrollments.
Maintain a database of prospective students and track their status.

  • Admissions & Enrollments

Assist students with the admission process, document verification, and fee payments.
Ensure timely completion of enrollment procedures.

  • Sales & Revenue Contribution

Achieve weekly, monthly, and quarterly enrollment targets.
Upsell and cross-sell relevant courses based on student needs.
Collaborate with the marketing team to generate leads and drive enrollments.

  • Relationship Building & Student Engagement

Maintain strong relationships with students, parents, and educational institutions.
Conduct career guidance sessions, seminars, and webinars in renowned coaching centers.
Address student concerns and ensure a smooth learning experience.

  • Reporting & Coordination

Update MIS systems or databases with student details and follow-up status.
Coordinate with faculty, operations, and management for smooth workflow.
Prepare reports on student inquiries, conversions, and feedback.

Assistant Manager

Amigo Academy
08.2024 - 11.2024
  • Company Overview: Amigo Academy is a leading educational initiative dedicated to training the next generation of aviation professionals
  • The program offers a comprehensive curriculum that covers key aspects of aviation, including ground operations, aviation management, and safety protocols
  • With access to state-of-the-art simulators and cutting-edge technology, students receive hands-on experience that prepares them for real-world challenges in the aviation industry
  • The program is led by seasoned professionals with extensive industry experience, ensuring that students gain both theoretical knowledge and practical skills
  • Amigo Academy specializes in providing each student with the knowledge and skills required to achieve success in the field of Aviation, Hospitality, Travel and Customer Service
  • Manage day-to-day activities across various departments, ensuring smooth and efficient operations at the academy
  • Lead and motivate a team of staff members, providing guidance, training, and support to achieve performance goals
  • Address inquiries and resolve concerns from students and parents, maintaining high levels of satisfaction and retention
  • Aid in developing and implementing marketing strategies to boost student enrollment and promote the academy's programs
  • Collaborate with academic staff to support curriculum development, ensuring educational offerings meet quality standards
  • Ensure the academy's operations comply with educational regulations and standards
  • Plan and execute educational events, workshops, and seminars for successful outcomes
  • Amigo Academy is a leading educational initiative dedicated to training the next generation of aviation professionals
  • The program offers a comprehensive curriculum that covers key aspects of aviation, including ground operations, aviation management, and safety protocols
  • With access to state-of-the-art simulators and cutting-edge technology, students receive hands-on experience that prepares them for real-world challenges in the aviation industry
  • The program is led by seasoned professionals with extensive industry experience, ensuring that students gain both theoretical knowledge and practical skills
  • Amigo Academy specializes in providing each student with the knowledge and skills required to achieve success in the field of Aviation, Hospitality, Travel and Customer Service

Assistant Manager Sales & Marketing

PRATHAM TEST PREP
07.2022 - 07.2024
  • Company Overview: Dynamic and results-driven Assistant Manager of Sales & Marketing with over four years of experience at Pratham Test Prep, a leading EdTech organization
  • Spearheaded efforts to establish Pratham Test Prep as a trusted entrance preparation specialist in India by effectively convincing students and parents of the value of offered courses
  • Managed counseling and enrollment processes for students from South India, East India, and West India
  • Conducted counseling sessions via phone, Zoom, and face-to-face interactions to guide students towards suitable courses
  • Developed and implemented sales strategies to achieve and exceed revenue targets
  • Identified and pursued new business opportunities, expanding the customer base and enhancing market penetration
  • Planned and executed comprehensive marketing campaigns, social media outreach, and email marketing, to promote Pratham Test Prep's offerings and boost brand awareness
  • Managed and nurtured relationships with key clients and partners, ensuring high levels of satisfaction and retention
  • Addressed client inquiries and concerns promptly to maintain positive engagement
  • Conducted thorough market research and analysis to identify trends, competitive landscape, and customer needs
  • Utilized insights to refine sales and marketing strategies
  • Collaborated with product development, customer support, and other internal teams to align sales and marketing efforts with organizational goals
  • Provided training and support to sales staff to enhance their performance
  • Monitored and analyzed sales and marketing metrics to assess the effectiveness of strategies and initiatives
  • Prepared detailed reports and presentations for senior management, outlining progress and areas for improvement
  • Organized and participated in educational fairs, webinars, and other promotional events to showcase Pratham Test Prep's solutions and engage with potential clients and stakeholders
  • Assisted in managing the sales and marketing budget, ensuring cost-effective allocation of resources and maximizing ROI on marketing spend
  • Played a pivotal role in making the Online Center the top-performing center in terms of enrollments in the year 2022
  • Dynamic and results-driven Assistant Manager of Sales & Marketing with over four years of experience at Pratham Test Prep, a leading EdTech organization

Seniors Executive Sales & Marketing

PRATHAM TEST PREP
11.2019 - 06.2022
  • Company Overview: Contributed to building Pratham Test Prep's reputation as a trusted entrance preparation specialist by effectively communicating the value of its courses to students and parents
  • Conducted counseling sessions via phone, Zoom, and face-to-face interactions to guide students from South India, East India, and West India in choosing the right courses
  • Successfully converted inquiries into enrollments
  • Successfully converted leads generated through marketing campaigns and other lead generation methods into admissions for various courses offered by Pratham Test Prep
  • Assisted in developing and executing sales strategies to meet and exceed enrollment targets
  • Identified new business opportunities and contributed to expanding the customer base
  • Maintained and nurtured relationships with students, parents, and educational partners, ensuring high levels of satisfaction and retention
  • Contributed to building Pratham Test Prep's reputation as a trusted entrance preparation specialist by effectively communicating the value of its courses to students and parents

Management Trainee

PRATHAM TEST PREP
07.2019 - 10.2019
  • Participated in training sessions to enhance product knowledge, sales techniques, and marketing strategies, ensuring alignment with company goals
  • Provided administrative support to the sales and marketing teams, including scheduling meetings, preparing documents, and managing communication channels
  • Prepared and participated actively in educational fairs, webinars, and other promotional events
  • Assisted the sales team in generating leads, managing inquiries, and converting prospects into enrollments for various courses offered by Pratham Test Prep

Education

Master of Business Administration - Sales & Marketing

Institute of Technology and Science
06.2019

Bachelor of Science - Math's Honor's

Graduate College for Women
07.2016

Skills

  • Sales Leadership
  • Pipeline Management
  • Customer Relationship Management
  • Sales Forecasting
  • Negotiation and Closing
  • Customer Engagement
  • Team Collaboration
  • Problem-Solving
  • Time Management
  • Data Analysis
  • Relationship Building
  • Customer Advocacy
  • Project Management

Accomplishments

  • Recognized for consistently achieving high customer satisfaction scores, exceeding the company average by 20%.
  • Successfully onboarded and transitioned a high-profile client, resulting in a long-term partnership and additional referrals.
  • Implemented a proactive customer health monitoring system, reducing churn by 15% and increasing customer retention.
  • Led cross-functional team in the successful launch of a new feature, resulting in positive customer feedback and increased product usage.

Hobbies and Interests

  • Exploring Distant Lands
  • Capturing Moments
  • Feeling the Music

Personal Information

Title: Assistant Manager Sales & Marketing

Timeline

Deputy Manager

IIFM/ PRATHAM TEST PREP Pvt Ltd
01.2025 - Current

Assistant Manager

Amigo Academy
08.2024 - 11.2024

Assistant Manager Sales & Marketing

PRATHAM TEST PREP
07.2022 - 07.2024

Seniors Executive Sales & Marketing

PRATHAM TEST PREP
11.2019 - 06.2022

Management Trainee

PRATHAM TEST PREP
07.2019 - 10.2019

Bachelor of Science - Math's Honor's

Graduate College for Women

Master of Business Administration - Sales & Marketing

Institute of Technology and Science
Nisha Singh