NISHA SOLANKI
AHMEDABAD
Summary
Dynamic Product Executive with established success at Torrent Pharmaceuticals, proficient in annual brand planning and marketing strategy formulation.
Overview
7
7
years of professional experience
Work History
Product Executive
Torrent Pharmaceuticals Limited
Ahmedabad
11.2024 - Current
- Managed end-to-end product lifecycle for gastroenterology brands including planning, launch, growth, and maturity stages.
- Developed and executed annual brand plans, marketing strategies, and promotional campaigns aligned with division objectives.
- Conducted market research, competitor analysis, and prescription trend analysis to identify growth opportunities and improve market share.
- Designed promotional inputs such as visual aids, LBLs, product literature, digital content, and patient education materials.
- Coordinated with sales, medical, training, and creative agencies to ensure effective brand communication.
- Organized and supported sales force training programs, cycle meetings, and product launch meetings.
- Analyzed sales performance data, field feedback, and ROI of promotional activities to optimize strategies.
- Worked closely with KOLs, gastroenterologists, and key prescribers for scientific engagement and brand positioning.
- Ensured compliance with company policies and regulatory guidelines in all promotional activities.
- Assisted in forecasting, budgeting, and inventory planning to support uninterrupted product availability.
Territory Business Manager
Abbott Healthcare
Vadodara
08.2021 - 10.2023
- Working in Neuro Psychiatrist Division
- Worked with the medical team on smooth implementation and operation of new products.
- Achieving sales target 110% and above every month
Business Executive
ERIS LIFESCIENCES LTD
Vadodara
02.2019 - 08.2021
- Implemented diverse marketing and promotional strategies to enhance the brand performance in target markets.
- Worked with the medical team on smooth implementation and operation of new products.
Education
Executive Program in Branding & Advertising (EPBA) -
IIM INDORE
05.2023
MBA in Marketing - Marketing
Shri M.H. KADAKIA INSTITUTE OF MANAGEMNET
ANKLESHWAR06.2019
B. PHARMA -
B.Pharmacy College Rampura
Rampura, GJ12.2017
Skills
- Scientific Communication
- Therapy Area Knowledge (eg, Gastroenterology)
- Annual Brand Planning (ABP)
- Marketing Strategy Development
- Campaign Planning & Execution
- Time & Project Management
Hobbies and Interests
- Reading
- Travelling
Personal Information
Date of Birth: 01/06/96
Languages
- HINDI
- GUJARATI
- English
- HINDI
- GUJARATI
Timeline
Product Executive
Torrent Pharmaceuticals Limited
11.2024 - Current
Territory Business Manager
Abbott Healthcare
08.2021 - 10.2023
Business Executive
ERIS LIFESCIENCES LTD
02.2019 - 08.2021
Executive Program in Branding & Advertising (EPBA) -
IIM INDORE
MBA in Marketing - Marketing
Shri M.H. KADAKIA INSTITUTE OF MANAGEMNET
B. PHARMA -
B.Pharmacy College Rampura