Nisha U
Bangalore
Summary
Dynamic Business Analyst with a proven track record at Pixis.ai, driving performance marketing success through AI-driven insights and KPI optimization. Achieved a remarkable increase in assignment rates to 56%, while enhancing client satisfaction through effective stakeholder communication and cross-functional collaboration. Proficient in Meta Ads Manager and performance analytics.
Overview
8
8
years of professional experience
Work History
Business Analyst – Performance Marketing (AI-Driven)
Pixis.ai
05.2025 - Current
- Managed international paid media accounts across Singapore and Malaysia with monthly budgets of ~SGD 70K, exceeding performance targets and improving assignment rates from 35-40% to 56%.
- Conduct full-funnel performance analysis across Meta and Google using AI-driven insights, trend analysis, and funnel diagnostics.
- Own KPI reporting including CPL, CPB, CPSRFQ, pacing, efficiency analysis, and anomaly detection.
- Build structured dashboards and automated reporting frameworks, reducing manual reporting effort and improving decision speed.
- Prepare performance decks, insights, and forecasting inputs for MBRs and QBRs.
- Manage and optimize monthly ad spends of ₹10Cr+ across 100+ global markets, ensuring delivery stability and cost efficiency.
- Improve CPMQL through persona-based targeting, audience refinement, and creative iteration.
- Deliver strategic optimization recommendations across bidding, targeting, segmentation, and messaging.
- Act as daily point of contact for 3–5 global clients, ensuring clear communication and timely updates.
- Lead cross-functional collaboration with tech, execution, creative, and integration teams to resolve performance blockers.
Customer Success Associate
Pixis.ai
03.2022 - 05.2025
- Managed international client portfolios across APAC & EMEA for Meta and Google Ads platforms.
- Conducted regular performance reviews and optimization discussions with stakeholders.
- Delivered detailed performance reports with insights and actionable recommendations.
- Managed advertising budgets to maximize ROI and improve campaign efficiency.
- Implemented advanced A/B testing frameworks for creatives, audiences, placements, and funnel stages.
- Acted as client advocate, resolving escalations and ensuring long-term satisfaction.
Senior Business Development Executive
IndiQube
11.2020 - 09.2021
- Managed end-to-end sales operations across four commercial buildings.
- Closed 100+ seats across private offices, co-working spaces, and flexible workspace solutions.
- Built and maintained strong client relationships throughout the sales lifecycle.
- Conducted site visits, property walkthroughs, and proposal presentations.
- Prepared customized proposals, pricing quotes, and commercial agreements.
- Maintained accurate CRM data and sales funnel tracking.
Sales Executive
Quest Offices Pvt. Ltd.
02.2019 - 11.2020
- Closed 25+ seats across managed offices, co-working, and virtual office solutions.
- Generated and qualified new businesses lead through brokers and direct channels.
- Conducted site visits and client requirement assessments.
- Managed key corporate accounts and supported revenue targets.
Client Relations Executive / Front Office Executive
Novel Office
12.2017 - 01.2019
- Onboarded new clients and managed ongoing client support.
- Coordinated walk-in enquiries, site visits, and client documentation.
- Handled front-office operations, invoicing, petty cash, and administration.
- Managed customer feedback, issue resolution, and escalation handling.
Education
Cabin Crew & Hotel Management -
Frankfinn Institute of Air Hostess Training
Bangalore, India01.2017
BBA -
J.N.R.M College
Port Blair, Andaman01.2017
Higher Secondary -
M.E.S School
Stewart Gunj01.2014
SSLC -
Vitala Public School
Hope Town01.2012
Skills
- Performance Marketing Analytics & Reporting
- Meta Ads Manager
- Google Ads (Search)
- Full-Funnel Strategy
- KPI Optimization
- MS Excel & Gsheet
- Power BI (Certified)
- AI-Driven Insights & Automation
- Dashboards & Performance Frameworks
- A/B Testing & Experiment Design
- Client Management & Stakeholder Communication
- Cross-Functional Collaboration
Timeline
Business Analyst – Performance Marketing (AI-Driven)
Pixis.ai
05.2025 - Current
Customer Success Associate
Pixis.ai
03.2022 - 05.2025
Senior Business Development Executive
IndiQube
11.2020 - 09.2021
Sales Executive
Quest Offices Pvt. Ltd.
02.2019 - 11.2020
Client Relations Executive / Front Office Executive
Novel Office
12.2017 - 01.2019
Cabin Crew & Hotel Management -
Frankfinn Institute of Air Hostess Training
BBA -
J.N.R.M College
Higher Secondary -
M.E.S School
SSLC -
Vitala Public School