Nishank Agrawal

• Driving growth roadmap through targeted campaigns, promo optimisation, and high-CTR in-app assets—projected to lift transaction frequency by ~20% and sustain ~10% of GMV.
• Building real-time personalization and engagement frameworks to add ~3L incremental transacting users/month and boost retention.
• Developing interactive offers and visibility systems aimed at improving conversion by 1–2% and reducing funnel drop-offs by ~2%.

Skills and Responsibilities: Reward Management Tool, CLM, PR Planning, Loyalty Offerings, Growth & Planning.

• Managed Add Money operations and visibility, contributing 30–40% of overall monthly GMV.
• Optimized offers, burn rates, and leakage , efficiently managing a ₹4–5 Cr monthly budget.
• Leveraged Paytm Ads, CLM, and multi-channel campaigns (Email, SMS, WhatsApp, In-App) to enhance conversion and retention, driving 6% GMV growth and 10% CTR improvement month-on-month.

Skills & Responsibilities: Ads, Conversion Improvement, Targeted Marketing, CLM, User Acquisition & Retention, Campaign Performance, Email, SMS, & WhatsApp Marketing, Burn Tracking & Risk Control Measures.

• Managed affiliate campaigns to optimize app installs and drive 25% growth in user acquisition.
• Executed and optimized campaigns for First Games , achieving 30% CTR uplift and 25% MOM growth.
• Leveraged Paytm Ads, Email/SMS, In-App marketing , and affiliate portfolio management to enhance campaign performance and track KPIs.

Skills & Responsibilities: Paytm Ads & Visibility Optimization, Campaign Performance Analysis and Feedback, Affiliate Portfolio Management (Onboarding and Optimization), Email & SMS Marketing, In-App Marketing and Promotion, Reports, and Tracker Control.

• Led product and operations for gamified cashback campaigns , distributing ₹25 Cr via Paytm's Central Promotion Engine , driving strong customer engagement and loyalty.
• Enhanced checkout conversion by 5% through tailored offer presentation and personalized customer experience.
• Drove 50M+ transactions , achieving 4x GMV growth via gamified cashback campaigns and the Gold Rewards Program.

Skills & Responsibilities: Loyalty Program Management, Conversion and Personalization, Risk Management Initiatives, Campaign Management, SOPs Creation, Product Development Initiative.

• Managed Paytm & Paytm Mall homepage traffic and co-branding initiatives , surpassing sales targets and strengthening brand visibility.
• Optimized UI/UX and brand utilization analytics to enhance user experience and drive engagement.

• Lenskart (2014) Site Experience & Sourcing:- Planned and executed merchandise selection, site strategy, and navigation optimization to align with market trends, boost engagement, and enhance customer satisfaction.
• Bestylish (2011–2014) Marketplace Operations:- Coordinated with vendors for PO processing and execution while managing visual merchandising, sales, and stock reporting for private labels.