Nishank Jain
Media & Marketing Professional
Mumbai,MH
Summary
Strategy and Media professional with 10+ years of experience in driving data-led marketing, CRM integration, and omni-channel growth for leading brands. Proven success in shaping digital transformation across media ecosystems, campaign automation, and consumer lifecycle marketing. Demonstrated expertise in integrating paid, owned, and earned media strategies to drive measurable business outcomes across categories such as Cement, Automotive, OTT, FinTech, Pharma, and Education.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Director – Media Planning
Mindshare India
Mumbai
02.2023 - Current
- Full-stack planning for brands like UltraTech Cement, Utec, Cipla Health, Upstox
- Managed omnichannel campaigns across Digital, Programmatic, TV, OOH, Sponsorship
- Used tool AdH, GWI, TGI, BARC to fuel precision audience targeting and cross-platform storytelling
- Presented quarterly performance analysis on set benchmarks (reach, CPC, CPM, VTR, CPCV, CTR, CTA, CPL etc.) and building annual strategies pave future planning on the account.
- Oversaw campaign forecasting, KPI alignment, and real-time performance optimization
- Upselling various GroupM proprietary products for added revenue
- GroupM
- Key highlights: Led campaigns which won 52+ award at Cannes Lions, Emvies, Smarties, FOMA, IDMA and other prestigious marketing forums
- Led planning cumulatively worth 200 Cr+ for top tier brands like: UltraTech Cement, Castrol, Cipla Health, Upstox, Crompton Greaves, Upgrad.com, Zee5 and more
- Drove brand recall (89%), brand recommendation score (48%), using digital and offline media integration for UltraTech Cement
Associate Director – Strategy
Starcom Worldwide
06.2022 - 02.2023
- Strategic lead on pitches worth ₹ 50 Cr+; won mandates for Sugar Cosmetics, Cuemath, Invisalign
- Created consumer insight–led pitch decks, collaborating with analytics, planning, content and trading units
Brand Marketing Manager
UpGrad
05.2021 - 03.2022
- Led digital marketing, CRM, and website strategy for UpGrad’s degree programs and brand campaigns.
- Used Tableau dashboards to track funnel performance and campaign attribution.
- Collaborated with SEO and tech teams on website optimization, improving conversion rates and traffic quality.
- Delivered 41% traffic growth and 50% increase in qualified leads through data-driven strategy.
- Managed brand integrations for IPL 2021 and Shark Tank India sponsorships to enhance reach and credibility.
- Managed digital, TV, influencer, and social strategy for the brand by partnering with various partner agencies
Business Manager – Media Planning
Essence
06.2018 - 05.2021
- Worked as lead planning for Zee TV, Zee5, and PlayGames24x7 (including IPL)
- Managed ₹50 Cr+ annual revenue portfolios; synced offline and digital activations
- GroupM
Senior Executive – Brand Solutions
Times Television Network
11.2016 - 03.2018
- Managed branded content for Times Network limited – entertainment division such as Zoom Originals, 100 Movie Mania, and other IPs
- Executed multi-channel sponsorship deliverables and sales support
Brand & Sponsorship Executive Roles
Integrated Brand Solutions
01.2015 - 01.2016
Brand & Sponsorship Executive Roles
ThinkScream Infomedia
01.2014 - 01.2015
Education
B.Sc. - IT
University of Mumbai
01.2013
Diploma in Advertising & PR - undefined
Harkishandas Mehta Institute
01.2013
Skills
- Integrated Media Strategy & Planning
- Audience & Behavioural Insights
- Programmatic Buying & Performance Optimization
- Sports & Entertainment Sponsorship Marketing
- Brand Positioning & Communication Strategy
- New Business Pitching & Client Management
- Award Case Development & Storytelling
- Media Planning & Activation
- Google DV360
- Campaign Manager 360
- Meta Ads Manager
- YouTube Ads
- BARC
- Comscore
- SimilarWeb
- Audience Insights & Research
- Kantar TGI
- GWI
- Google ADH
- YouTube Analytics
- Facebook Audience Insights
- Analytics & Performance Measurement
- Google Analytics
- Tableau
- Appsflyer
- Adjust
- Moat
- Brand Lift
- Conversion APIs
- CRM & Marketing Automation
- Salesforce
- HubSpot
- Clevertap
- WebEngage
Certification
- Meta Certified Media Planning Professional, 2020-01-01
- Google DV360, Campaign Manager, Analytics, 2019-01-01
- Google Ads Measurement & Reporting, 2019-01-01
Platforms And Tools
Google DV360, Campaign Manager 360, Meta Ads Manager, YouTube Ads, BARC, Comscore, SimilarWeb, Kantar TGI, GWI (Global Web Index), Google ADH, YouTube Analytics, Facebook Audience Insights, Google Analytics, Tableau, Appsflyer, Adjust, Moat, Brand Lift, Conversion APIs, Salesforce, HubSpot (familiarity), Clevertap (collaborative use), WebEngage (campaign integration experience)
Personal Information
Title: Senior Director
Timeline
Senior Director – Media Planning
Mindshare India
02.2023 - Current
Associate Director – Strategy
Starcom Worldwide
06.2022 - 02.2023
Brand Marketing Manager
UpGrad
05.2021 - 03.2022
Business Manager – Media Planning
Essence
06.2018 - 05.2021
Senior Executive – Brand Solutions
Times Television Network
11.2016 - 03.2018
Brand & Sponsorship Executive Roles
Integrated Brand Solutions
01.2015 - 01.2016
Brand & Sponsorship Executive Roles
ThinkScream Infomedia
01.2014 - 01.2015
B.Sc. - IT
University of Mumbai
Diploma in Advertising & PR - undefined
Harkishandas Mehta Institute