Consultant with 9 years of experience and demonstrated history of working in marketing analytics, credit risk strategy & model risk management framework. Hands on experience in Python, SQL, SAS and Hive.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Senior consultant
EXL
1 2021 - Current
Utilized Simple linear regression to develop benchmarking system for identifying potential losses, enabling proactive alert creation by monitoring delinquent indicators.
Managed model monitoring for consumer validation & AML models, leveraging KPIs (KS, PSI) and delivering comprehensive insights via Annual model review and root cause analysis.
Implemented Loss Forecasting Model using Random Forest algorithm to predict year-end losses, providing insights for proactive risk management and enhancing bank's ability to mitigate losses.
Developed Customer Profiling and Segmentation solution using decision tree classification model to categorize customers as high-risk or low fraud, thereby enhancing fraud prevention through accurate identification of risk profiles.
Assist in collecting and preprocessing data for exploratory data analysis to uncover insights and trends using statistical measures like VIF, IV, correlation.
Business Analyst
American Express
02.2017 - 01.2021
Crated MIS report that presented impact of Retention digital marketing campaigns using application of A/B testing in SAS
Deployed bootstrapping method in SAS to establish control group, utilizing resampling techniques that involve drawing numerous samples of consistent size repeatedly and with replacement from singular original sample.
Designed marketing campaign framework for American Express non-card products with objective of determining likelihood of customers obtaining loans through marketing channels.
Quantified impact of marketing campaign on attribution of American Express business loans to specific marketing channel through A/B testing conducted on Hive.
Transferred operational reports, encompassing metrics like email click rate, conversion rate, and impressions on AMEX app, from SAS to Hive environment.
Research Analyst
Binary Semantics
11.2014 - 01.2017
Knowledge graph: Creating schema tables for columns to be placed and aligned in set format by running SQL scripts in SQL Teradata.
Analyzing trends and providing insights for knowledge graph in MIS reporting vertical.
Primary and secondary research for Knowledge graph.