Nishant Bangar
Mumbai
Summary
- Brand & Digital Marketing Leader with 19+ years of experience driving brand strategy, content marketing, and integrated communications across OTT, media, luxury, fashion, and e-commerce sectors
- Proven expertise in developing go-to-market (GTM) strategies, brand positioning, and integrated marketing campaigns that drive brand awareness, subscriber growth, and customer engagement.
- Led large-scale marketing initiatives and high-impact title launches, aligning creative strategy with business objectives to strengthen brand equity and accelerate market expansion.
- Orchestrated omnichannel marketing campaigns across digital, social media, ATL, BTL, and content platforms, delivering consistent brand storytelling and measurable audience engagement.
- Built and scaled high-impact content and marketing programs for leading platforms such as AJIO and Koovs, strengthening brand visibility, user acquisition, and digital engagement.
- Extensive experience in premium brand storytelling and creative direction, having led editorial and content strategy for global luxury publications including Robb Report India and L’Officiel India, engaging affluent and high-net-worth audiences.
Overview
20
20
years of professional experience
Work History
Head - Digital Brand, Communications & Social Medi
TATA Play Limited
Mumbai
05.2022 - Current
- Lead digital brand and communications strategy for Tata Play Binge, driving integrated campaign planning and go-to-market (GTM) execution for brand initiatives and major OTT content title launches.
• Own end-to-end digital campaign strategy, including content marketing, social media, subscriber communications, and platform messaging, to drive brand awareness, subscriber engagement, and platform adoption.
• Develop and execute strategic content marketing programs across digital channels by planning, producing, and distributing high-impact content that strengthens brand positioning and improves audience engagement.
• Drive cross-functional collaboration with product, partnerships, analytics, media, and agency partners to deliver cohesive digital-first marketing campaigns aligned with business growth and user acquisition goals.
• Oversee subscriber lifecycle communications and messaging strategy, optimizing campaign storytelling, launch communication, and in-app engagement to improve customer experience, retention, and loyalty.
• Leverage data-driven marketing and digital analytics to refine messaging, audience segmentation, and campaign performance, enabling continuous optimization of engagement and conversion metrics.
• Build, mentor, and lead high-performing marketing and creative teams, establishing scalable workflows, strong execution processes, and a culture of creativity, innovation, and accountability.
Content Director
AJIO
09.2017 - 11.2021
- Led team of content strategists in crafting high-impact brand marketing collaterals across digital platforms, including websites, apps, social media, offline channels. Executed digital performance and brand marketing strategies to drive customer engagement and brand growth.
- Conceptualised and executed seasonal campaigns and lookbooks that effectively built and reinforced the visual identity of the brand, ensuring alignment with overarching marketing goals.
- Conceptualised and executed seasonal campaigns and lookbooks that effectively built and reinforced the visual identity of the brand, ensuring alignment with overarching marketing goals.
- Analyzed daily and weekly performance metrics to develop and implement a content and communications strategy integrating product launches, seasonality, and brand previews.
Content Manager
Koovs.com
05.2014 - 12.2016
- Developed content strategy aligned with brand vision and target audience.
- Defined tone of voice and content strategy for website, boosting page views and user engagement; developed ATL & BTL collaterals, including outdoor, radio, events, and print assets, to reinforce brand presence.
- Mapped customer journey and designed targeted marketing collaterals, including website banners, newsletters, CRM emails, SMS, and notifications, to drive user interaction.
- Executed a multi-channel communication strategy that effectively attracted and converted new users into loyal customers.
- Implemented segmented customer targeting based on behavior and purchase history, resulting in a significant increase in conversions.
- Revitalised creatives and content, increasing Monthly Active Users (MAU) and enhancing digital engagement.
Associate Editor, Robb Report India
The India Today Group
06.2013 - 04.2014
- Directed a team of writers and graphic designers in the successful launch and publication of the Indian edition of Robb Report, catering to ultra-high-net-worth individuals.
- Cultivated relationships with top-tier luxury brands in India and internationally, securing premier products and experiences for each issue.
- Managed writing, editing, and proofing processes to uphold high editorial standards, enhancing magazine credibility and appeal.
- Directed art direction for fashion shoots, aligning visual elements with magazine's luxury brand image and audience expectations.
Managing Editor, BlackBook Marketing & Editorial Manager
Publicitas Mediascope
07.2011 - 05.2013
- Mapped comprehensive go-to-market strategy for BlackBook (now LuxeBook), ensuring successful launch as India's first B2B luxury magazine.
- Formulated and executed a robust revenue plan, encompassing ad sales, event sponsorships, and subscriptions, consistently ensuring positive Gross Revenue on a monthly basis.
- Established efficient processes across editorial, marketing, sales, production, and distribution teams, optimising workflow and fostering collaboration.
- Established efficient processes across editorial, marketing, sales, production, and distribution teams, optimising workflow and enhancing collaboration.
- Oversaw budgeting and expense management, maintaining financial discipline and achieving sustained revenue growth.
Business Consultant
First Row Lifestyle Pvt. Ltd.
06.2011 - 12.2011
Features Editor
L'Officiel
10.2008 - 06.2010
Staff Writer
MW
09.2006 - 07.2008
Education
MBA - Luxury Management
International University of Monaco
MONACO06-2011
Post Graduate Diploma - Broadcast Journalism
Indian Institute of Journalism & New Media
INDIA07-2006
Bachelor of Arts (Honours) - Economics
Kirori Mal College, University of Delhi
INDIA05-2005
Skills
- Digital campaigns
- Social media management
- Brand and content marketing
- Campaign planning and execution
- Marketing communications
- Go-to-market communications
- Multi-channel marketing
- Fashion and lifestyle marketing
- Brand positioning
- Creative strategy
- Leadership and direction
- Visionary leadership
- CRM techniques
Personal Information
Date of Birth: 09/07/83
Languages
- English
- Hindi
- Bengali
- Nepali
Timeline
Head - Digital Brand, Communications & Social Medi
TATA Play Limited
05.2022 - Current
Content Director
AJIO
09.2017 - 11.2021
Content Manager
Koovs.com
05.2014 - 12.2016
Associate Editor, Robb Report India
The India Today Group
06.2013 - 04.2014
Managing Editor, BlackBook Marketing & Editorial Manager
Publicitas Mediascope
07.2011 - 05.2013
Business Consultant
First Row Lifestyle Pvt. Ltd.
06.2011 - 12.2011
Features Editor
L'Officiel
10.2008 - 06.2010
Staff Writer
MW
09.2006 - 07.2008
MBA - Luxury Management
International University of Monaco
Post Graduate Diploma - Broadcast Journalism
Indian Institute of Journalism & New Media
Bachelor of Arts (Honours) - Economics
Kirori Mal College, University of Delhi