Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Nishant Chintak

Bangalore

Summary

A Curiosity Driven Person is something I am accustomed to hearing behind my back. Apart from helping brands scale through Facebook and Google ads, understanding the digital landscape, finding the right target audience and coming up with the right media strategy, I am learning what intrigues people to pause, stop and click by experimenting and learning with each passing day. KEY EXPERTISE: Facebook Ads, Google Ads, Media Buying and Planning, Digital Strategy. Can be found breaking down Brand Campaigns when free

Overview

3
3
years of professional experience

Work History

Senior Process Executive - Digital Operations

Cognizant
07.2023 - Current
  • I have had the privilege of providing assistance to over 100 leading brands on Amazon, enabling them to achieve optimal results and performance.
    Developed and executed highly effective
    Amazon advertising campaigns to increase product visibility and drive sales growth on the platform.
    • Crafted compelling Amazon Sponsored Brands and Sponsored Products ads that effectively captured the target audience's attention, achieving a 20% decrease in cost per click (CPC) and a 15% increase in return on advertising spend (ROAS).
    • Collaborated closely with product managers and marketing strategists to align advertising campaigns with overall marketing objectives, resulting in a 15% boost in overall sales.
    • Conducted data-driven A/B testing of ad elements, creatives, custom headline and landing pages, achieving a 20% improvement in campaign performance metrics.
    • Analyzed advertising performance data and presented detailed reports, providing actionable insights to stakeholders and showcasing a 30% increase in advertising ROI.
    • Strategically managed advertising budgets of varying scales, allocating funds to high-performing campaigns, leading to improved advertising efficiency and a 25% reduction in advertising costs.
    Skills: Amazon Marketing Services (AMS) • Online Marketplace • Amazon ads • Paid Search Campaigns • Search Advertising & Microsoft Excel

Search Engine Marketing Specialist

Odigma
08.2022 - Current
  • Overlooking reporting of campaigns, monitoring performance and regularly conducting competitive media analysis
  • Coordinating with Solutions and Creative for paid media success through effective strategies
  • Executing Paid Media performance campaigns on Google and Facebook and driving business goals
  • Making Monthly Brand Decks and assisting senior buyers in finding the suitable media space and audience segments for targeting
  • Analysing the effectiveness of the campaign and taking data-backed decisions to make changes in future campaigns
  • Conducting keyword research and writing performance ad copies whenever required
  • Maintaining Brands Daily, Monthly and Weekly Reports
  • Driving engagement and increasing brand awareness and reach through Facebook ads.

Digital Marketing Intern

Infectious Advertising
09.2021 - 11.2021
  • Researched the latest trends and conducted a market analysis
  • Researched and evaluated competitor marketing and digital content
  • Consulted with the marketing manager to prepare and present targeted ad campaigns
  • Monitored social media for trending news, ideas and feedback.

Freelancing

03.2021 - 09.2021
  • Created and published news and promotional content to increase fan engagement and channel growth
  • Monitored benchmarks to measure the overall impact of social media campaigns
  • Analyzed market data to determine ways to reach the target audience or intended segments.

Education

Bachelor of Commerce - Accounting

Indira College Of Commerce and Science

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Christ College

Skills

  • Digital Strategy
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • A/B and Multivariate Testing
  • Campaign Launch and Lifecycle
  • Management
  • Google Analytics
  • Research and Development
  • Amazon Ads
  • Market Research Analysis
  • Campaign Performance Tracking
  • Media Buying and Planning

Accomplishments

  • Digital Marketing Foundations
  • Performance Marketing
  • Search Engine Optimization
  • Google Ads
  • Facebook Ads

Timeline

Senior Process Executive - Digital Operations

Cognizant
07.2023 - Current

Search Engine Marketing Specialist

Odigma
08.2022 - Current

Digital Marketing Intern

Infectious Advertising
09.2021 - 11.2021

Freelancing

03.2021 - 09.2021

Bachelor of Commerce - Accounting

Indira College Of Commerce and Science

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Christ College
Nishant Chintak