Nishant Chintak
Paid Media Manager
Bengaluru
Summary
Results-driven digital marketing specialist with 3 years of expertise in Paid Media, Programmatic Ads, and Performance Marketing. Skilled in campaign optimization across Amazon DSP, Google, and Meta, delivering data-driven advertising strategies to enhance ROI.
KEY EXPERTISE: Facebook Ads, Google Ads, LinkedIn Ads, Amazon Ads, Media Buying and Planning, Digital Strategy, DV 360, CM 360
Overview
4
4
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Paid Media Manager
Jellyfish
Bengaluru
07.2024 - 03.2025
- Campaign Management: Set up, monitor, and optimize programmatic ad campaigns across Amazon DSP, Google, Meta to ensure delivery aligns with performance goals.
- Analyze campaign performance metrics, including impressions, clicks, CTR, CPM, and conversion rates, to identify optimization opportunities.
- Audience Targeting: Leverage first-party and third-party data to create precise audience segments for targeting and retargeting strategies.
- Strategy Development: Collaborate with stakeholders to align programmatic strategies with overall business goals and marketing objectives.
- Reporting: Prepare detailed reports and dashboards to present insights, campaign performance and recommendations to clients or internal teams.
- Troubleshooting: Address technical issues such as discrepancies, pacing challenges, or ad serving errors by coordinating with ad ops and Amazon platform support teams.
- Optimization: Implement bid adjustments, creative testing, and inventory analysis to improve campaign ROI and efficiency.
- Market Research: Stay updated on industry trends, emerging technologies, and competitor activities to refine strategies and maintain a competitive edge.
- Budget management: Ensure campaigns deliver within the allocated budgets, while maximizing performance outcomes.
Senior Process Executive - Digital Operations
Cognizant
Bengaluru
07.2023 - 06.2024
- I have had the privilege of assisting over 100 leading brands on Amazon, enabling them to achieve optimal results and performance.
- Developed and executed highly effective
- Amazon advertising campaigns to increase product visibility and drive sales growth on the platform.
- Crafted compelling Amazon Sponsored Brands and Sponsored Products ads that effectively captured the target audience's attention, achieving a 20% decrease in cost per click (CPC) and a 15% increase in return on advertising spend (ROAS).
- Collaborated closely with product managers and marketing strategists to align advertising campaigns with overall marketing objectives, resulting in a 15% boost in overall sales.
- Conducted data-driven A/B testing of ad elements, creatives, custom headlines, and landing pages, achieving a 20% improvement in campaign performance metrics.
- Analyzed advertising performance data and presented detailed reports, providing actionable insights to stakeholders and showcasing a 30% increase in advertising ROI.
- Strategically managed advertising budgets of varying scales, allocating funds to high-performing campaigns, leading to improved advertising efficiency and a 25% reduction in advertising costs.
- Skills: Amazon Marketing Services (AMS) • Online Marketplace • Amazon ads • Paid Search Campaigns • Search Advertising & Microsoft Excel
Search Engine Marketing Specialist
Odigma
Bengaluru
08.2022 - 07.2023
- Overlooking reporting of campaigns, monitoring performance and regularly conducting competitive media analysis
- Coordinating with Solutions and Creative for paid media success through effective strategies
- Executing Paid Media performance campaigns on Google and Facebook and driving business goals
- Making Monthly Brand Decks and assisting senior buyers in finding the suitable media space and audience segments for targeting
- Analyzing the effectiveness of the campaign and taking data-backed decisions to make changes in future campaigns
- Conducting keyword research and writing performance ad copies whenever required
- Maintaining Brands Daily, Monthly and Weekly Reports
- Driving engagement and increasing brand awareness and reach through Facebook ads.
Digital Marketing Intern
Infectious Advertising
Cuttack
09.2021 - 11.2021
- Researched the latest trends and conducted a market analysis for 10 clients.
- Researched and evaluated competitor marketing and digital content for 5 clients.
- Consulted with the marketing manager to prepare and present targeted ad campaigns.
- Monitored social media for trending news, ideas and feedback.
Freelancing
Freelancers Union
Cuttack
03.2021 - 09.2021
- Created and published news and promotional content to increase fan engagement and channel growth for 4 clients.
- Monitored benchmarks to measure the overall impact of social media campaigns
- Analyzed market data to determine ways to reach the target audience or intended segments.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
Education
Bachelor of Commerce - Accounting
Indira College Of Commerce And Science
Pune 08.2017 - 08.2021
Higher Secondary -
Christ College
Cuttack 07.2015 - 05.2017
Skills
Paid Media & Programmatic Ads: Facebook Ads, Google Ads, LinkedIn Ads, Amazon DSP
Certification
Digital Marketing Certification - Digital Marketing Institute.
Accomplishments
- Digital Marketing Foundations
- Performance Marketing
- Search Engine Optimization
- Google Ads
- Facebook Ads
Timeline
Paid Media Manager
Jellyfish
07.2024 - 03.2025
Senior Process Executive - Digital Operations
Cognizant
07.2023 - 06.2024
Search Engine Marketing Specialist
Odigma
08.2022 - 07.2023
Digital Marketing Intern
Infectious Advertising
09.2021 - 11.2021
Freelancing
Freelancers Union
03.2021 - 09.2021
Bachelor of Commerce - Accounting
Indira College Of Commerce And Science
08.2017 - 08.2021
Higher Secondary -
Christ College
07.2015 - 05.2017
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