Nishant Gupta
Mumbai
Summary
Content and marketing professional with 4+ years of experience across diverse industries-including deep tech, finance, edtech, agritech, automotive, gaming, media, academic research and fashion. I don't just write-I blend storytelling with data-driven strategies to optimise content, ads, communications, and multi-channel marketing efforts. Passionate about brand positioning, product marketing, and audience engagement to create meaningful business impact.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Content Writer
AjnaLens
Mumbai
10.2023 - 03.2025
- Played a key role in launching AjnaVidya at GDC 2024, San Francisco and AjnaDefence at Aero India 2025 for global expansion
- Planned and executed B2B, B2G, B2C marketing campaigns, achieving 3% B2B and 10% B2C conversions, and 30+ partnerships for AjnaVidya
- Handled brand management for AjnaLens and developed a business plan for AjnaVidya as a self-sustainable platform, later rebranded as a CSR enabler
- Created PR, scripts, podcasts, ads, voiceovers, on-screen talent, web/UX and long-form content, increasing engagement by 3X. Grew Instagram by 10,000 and LinkedIn by 32,000 followers
Senior Content Writer
Throttll
New Delhi
06.2023 - 09.2023
- Generated ₹250 crore worth of loan inquiries for OneNDF through content and digital marketing in just 6 months
- Created pitch decks & one-pagers for startups, aiding business scale-up from 0-1 & 1-10
- Led a team of writers and SEO executives
Content Writer
Throttll
Jaipur
08.2022 - 05.2023
- Produced finance, crypto and gaming content for StartupYo, OneNDF, Cryptograd, SpinWinBet increasing searchability by 35%
- Developed edtech content for Unacademy, Extramarks, PW, Udemy and editorials for BQ Prime and Dainik Bhaskar
Content Writer
Freelance
Jaipur
08.2020 - 07.2022
- Penned PR content for entrepreneurs and public figures, including Princess Diya Kumari, and copywriting for luxury and fashion brands like Marviza & House of Armuse
- Wrote academic research papers on legal subjects for professors and scholars
Project-Based Content Writer
Tractor Junction
- Developed SEO-optimised content and managed SMM for different verticals, including Tractor Junction, Tractor Guru, Truck Junction & Bike Junction
- Played a key role in launching a new equipment and vehicle financing feature, with cross-functional collaboration in BD, Founder's Office, and Product Management
Education
PGD - Computer Applications
JRRSU
Jaipur10-2024
B.Sc. - Biology & Chemistry
MDSU
Ajmer04-2023
Key Tools
- AI & Automation: Midjourney, Luma, ChatGPT, Claude.
- CRM & CMS: Freshsales, Lusha, WordPress, Shopify.
- SEO & Analytics: Ahrefs, Semrush, Ubersuggest, Search Console.
- Writing & Design: Copyleaks, Quetext, Figma, Canva.
- Multimedia: Adobe Premiere Pro, DaVinci Resolve.
- Project Management: Asana, Trello, Zoho.
- SM & Performance Marketing: Meta, LinkedIn, X, YT, Mailchimp, Google Analytics.
Certification
- AI Tools Workshop: Awarded by be10X (2023)
- NCC Army (C-Certificate): 67UP BN NCC, Lucknow (2022)
- IT Certifications: CCC (2019), DCA (2014)
Timeline
Content Writer
AjnaLens
10.2023 - 03.2025
Senior Content Writer
Throttll
06.2023 - 09.2023
Content Writer
Throttll
08.2022 - 05.2023
Content Writer
Freelance
08.2020 - 07.2022
Project-Based Content Writer
Tractor Junction
PGD - Computer Applications
JRRSU
B.Sc. - Biology & Chemistry
MDSU
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