Nishant Jadhav
Dubai
Summary
Results-driven marketing leader with 11+ years of cross-functional expertise in brand building, digital and channel marketing, go-to-market strategies, and data-driven campaign execution. Proven track record in driving brand engagement, leading show launches, on-ground event activations, and growing channel performance across TV and OTT platforms. Adept at managing high-impact campaigns, press conferences, influencer meet-and-greets, and brand association events. Now seeking to apply this robust experience in a dynamic, consumer-facing retail/FMCG or Real estate environment like to craft immersive brand experiences, drive customer acquisition, and accelerate growth.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Colors Marathi | JioStar
Mumbai
01.2023 - Current
- Led marketing strategy for major show launches across TV, OTT, digital, and social platforms.
- Analyzed market trends to identify new growth opportunities and target audiences.
- Achieved 10% increase in channel reach and 4.5M+ new viewers through comprehensive campaign planning.
- Drove social engagement, gaining 40K new followers within three days during a show launch.
- Spearheaded brand integrations to unlock non-FCT revenue opportunities.
- Conceptualised and executed large-scale on-ground activations, including press conferences and fan events.
- Supervised a team of junior marketers in executing various projects.
- Leveraged data analytics to enhance content strategy and audience targeting.
- Managed marketing budgets exceeding INR 20 Cr while driving cost efficiencies with vendors.
Senior Marketing Manager
Marathi Movie Cluster | ZEEL
Mumbai
10.2021 - 01.2023
- Executed brand and marketing initiatives for Zee Talkies, Zee Yuva, and Zee Chitramandir.
- Established partnerships with local influencers to boost promotional efforts effectively.
- Developed comprehensive marketing strategies for Marathi film promotions on multiple platforms.
- Directed brand solutions, WTP promotions, award events, and press events to enhance visibility.
- Orchestrated media buying and creative development to optimize channel strategy.
- Managed social media channels to increase audience engagement and brand presence.
Marketing Manager
Dangal TV
12.2020 - 10.2021
- - Managed brand marketing for 8 channels; launched 3 new shows exceeding TRP expectations.
- - Executed regional on-ground activations including talent visits, regional promotions, and press interactions.
- - Enabled content integration-driven revenue alongside sales teams.
Brand Manager
Zee Yuva | ZEEL
07.2018 - 12.2020
- - Executed show launch campaigns, increasing channel share significantly.
- - Led Zee Yuva Samaan event with highest-ever sponsorship uptake.
- - Managed fan engagement events, college activations, and press briefings.
Assistant Brand Manager
Fiat Chrysler Automobiles
04.2018 - 06.2018
- - Managed dealership activation, creative, and Jeep Trails campaign.
- - Organized experiential events and press outreach for dealership engagement.
Marketing Executive
Hotstar
10.2015 - 03.2018
- - Orchestrated the platform’s download campaign, fueling app adoption.
- - Led digital campaigns for originals and sports; initiated digital anti-piracy for Star Network.
- - Coordinated brand launches with on-ground events and influencer programs.
Brand Services Manager
Lowe Lintas
10.2014 - 09.2015
- - Managed key accounts including Idea and Videocon d2h.
- - Partnered with planning teams for campaign rollouts and product launch events.
Management Trainee & Intern
Lowe Lintas
04.2014 - 03.2014
- - Contributed to creative development and campaign execution.
- - Supported on-ground event planning and execution for major brand accounts.
Education
MBA - Marketing
Dr. D.Y. Patil College of Business Management
BA - English Literature
KEY COMPETENCIES
- - Brand Strategy & Positioning
- - Consumer Research & Insighting
- - Multi-Channel Marketing
- - Social & Digital Media Strategy
- - Content & Communication Strategy
- - Marketing Campaign Execution
- - OTT & TV Platform Growth
- - Budgeting & ROI Optimization
- - Cross-Functional Team Leadership
- - Go-to-Market Strategy
- - On-ground Events & Activations
- - Client Management & Servicing
Languages
English, Hindi, Marathi
PROFESSIONAL HIGHLIGHTS
- Consistently overachieved to reach KPIs for flagship launches
- Launched Big Boss Marathi, propelling the channel from 89 to 215 GRP
- Drove a marketing campaign that added over 400,000 new viewers to the channel
- Core team member for the Maharashtra Kushti Dangal launch, first regional sports event in Maharashtra
- Led Disney+ Hotstar's download growth campaign
- Spearheaded large-scale on-ground marketing events across companies
CURRENT LOCATION
Open to relocation (UAE preferred)
Languages
English
First Language
Timeline
Marketing Manager
Colors Marathi | JioStar
01.2023 - Current
Senior Marketing Manager
Marathi Movie Cluster | ZEEL
10.2021 - 01.2023
Marketing Manager
Dangal TV
12.2020 - 10.2021
Brand Manager
Zee Yuva | ZEEL
07.2018 - 12.2020
Assistant Brand Manager
Fiat Chrysler Automobiles
04.2018 - 06.2018
Marketing Executive
Hotstar
10.2015 - 03.2018
Brand Services Manager
Lowe Lintas
10.2014 - 09.2015
Management Trainee & Intern
Lowe Lintas
04.2014 - 03.2014
MBA - Marketing
Dr. D.Y. Patil College of Business Management
BA - English Literature
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