Hi, I’m
Nishant Sharma
Marketing Operations & Analytics
Mumbai,Maharashtra
Summary
I find my key strength in marrying process to results. I fit a perfect balance of idealism to reality. Work best under chaos. I help software product based businesses accelerate their revenue and user growth using modern, intelligent strategies.
I get intrigued by optimizing customer journeys by identifying different stages and conversion points. I have been instrumental in setting up the entire marketing funnel from conceptualization to deployment.
Overview
6
years of professional experience
14
Systems impletmented
Work History
BrowserStackMumbai
Senior Associate, Marketing Operations & Analytics
05.2021 - Current
Job overview
- Ownership and full management of the overall marketing campaign operations
- Built a base architecture for multi touch attribution by configuring cookie based capture of UTM parameters
- Setup and migrated Google Analytics across different versions
- Designed the marketing technology architecture including tools like Wordpress, ZoomInfo, Hubspot, Hightouch (Reverse ETL), Salesforce, Big Query and Looker
- Centralized email campaigns, event campaigns for top of the funnel and conversion marketing activities.
- Implemented Lead Scoring Model taking firmographic, demographic details, product engagement, website engagement & marketing engagement
- Centralizing & segmenting the entire marketing database into big query to identify marketing, non marketing, engaged, dormant contacts
- Setting up annual targets for sales function by identifying and enriching TAM target accounts.
- Optimized the email delivery by using procuring and setting up Validity, resulting in 42% open rate (engaged) & 7% open rate (cold)
- Budgeting marketing operations spends and cutting down costs by consolidating vendors
- Played role of scrum master to stabilize web-development process between Tech and Marketing team.
GreyAtom EduTech Pvt. LtdMumbai
Digital Marketing Associate | Growth Specialist
06.2017 - Current
Job overview
- Designed marketing automation architecture with product, website, CRM (Freshsales, LeadSquared, ActiveCampaign) and customer engagement tool (CleverTap, Smartech (Netcore)) .
- Built community with 25000+ members PAN India to engage, upsell various products.
- Conducted 150+ offline events and 60+ webinars end to end overseeing operational and promotional aspects.
- Built network of 300+ partners and engineering colleges in Maharashtra to conduct events and get customers.
- Bootstrapped multiple lead magnets like ebooks, programs, workshops to upsell higher-end products.
- Built end-to-end Funnel streamlining multiple channels.
- Designed leak-proof email drip to strengthen middle of funnel.
- Email design, copy, setup and deployment while ensuring best practices being followed under DMAARC to ensure Email deliverability. (95% + across all domains).
- Optimized Email marketing to achieve avg open rate of: 23% and avg CTR of 1.2% for broadcasts & 86.8% open rate and 15.5% CTR for automated journeys.
- Optimized Lead Journey and mapped it within CRM's to smoothen experience of sales team.
- Played role of scrum master to stabilize web-development process between Tech and Marketing team.
- Looked after strategy, co-ordination and execution of targeted paid and organic social media campaigns.
- Conducted various customer surveys to identify customer persona and delight factor of product.
GreyAtom EduTech Pvt. LtdMumbai
Marketing Intern
02.2017 - 05.2017
Job overview
- Bootstrapped 2 CRM's (Freshsales, Bitrix24).
- Built blog tree and edited 25+ blogs.
- Coordinated with network of 12 freelance writers.
- Built list 1.5 Lakh email address for 2 months using tools like salestools and hunter.
- Designed and deployed various email campaigns.
- Conducted meetups and webinars for customer acquisition.
- Telephonic counseling of leads to sell programs.
Education
Indian Institute Of Technology, MadrasMadras
Bachelor of Science from Programming And Data Science
06.2022 - Current
University Of MumbaiMumbai
Bachelor of Science from Mathematics
06.2013 - Current
Institute Of Actuaries, IndiaIndia
Fellowship from Mathematics, Advanced Statistics And Accounting
10.2013 - Current
Skills
Demand Generation
Marketing Automation
Event ManagementLead Journey, CRM and Sales Process set up
Conversion Optimization
Customer Engagement
Customer Retention
Google Analytics
HubSpot
Agile Methodology
Marketing Architecture
Project Management
Accomplishments
Employee of the month - August 2017
Martech Implementation Star - August 2019
Employee of the month - August 2020
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Indian Institute Of Technology, Madras
Bachelor of Science from Programming And Data Science
06.2022 - Current
Senior Associate, Marketing Operations & Analytics
BrowserStack
05.2021 - Current
Digital Marketing Associate | Growth Specialist
GreyAtom EduTech Pvt. Ltd
06.2017 - Current
Marketing Intern
GreyAtom EduTech Pvt. Ltd
02.2017 - 05.2017
Institute Of Actuaries, India
Fellowship from Mathematics, Advanced Statistics And Accounting
10.2013 - Current
University Of Mumbai
Bachelor of Science from Mathematics
06.2013 - Current