Hi, I’m
Nishant Sharma
Marketing Operations & Analytics
Mumbai,Maharashtra
Summary
I find my key strength in marrying process to results. I fit a perfect balance of idealism to reality. Work best under chaos. I help software product based businesses accelerate their revenue and user growth using modern, intelligent strategies.
I get intrigued by optimizing customer journeys by identifying different stages and conversion points. I have been instrumental in setting up the entire marketing funnel from conceptualization to deployment.
Overview
6
years of professional experience
14
Systems impletmented
Work History
BrowserStackMumbai
Senior Associate, Marketing Operations & Analytics
05.2021 - Current
Job overview
- Ownership and full management of the overall marketing campaign operations
- Built a base architecture for multi touch attribution by configuring cookie based capture of UTM parameters
- Setup and migrated Google Analytics across different versions
- Designed the marketing technology architecture including tools like Wordpress, ZoomInfo, Hubspot, Hightouch (Reverse ETL), Salesforce, Big Query and Looker
- Centralized email campaigns, event campaigns for top of the funnel and conversion marketing activities.
- Implemented Lead Scoring Model taking firmographic, demographic details, product engagement, website engagement & marketing engagement
- Centralizing & segmenting the entire marketing database into big query to identify marketing, non marketing, engaged, dormant contacts
- Setting up annual targets for sales function by identifying and enriching TAM target accounts.
- Optimized the email delivery by using procuring and setting up Validity, resulting in 42% open rate (engaged) & 7% open rate (cold)
- Budgeting marketing operations spends and cutting down costs by consolidating vendors
- Played role of scrum master to stabilize web-development process between Tech and Marketing team.
GreyAtom EduTech Pvt. LtdMumbai
Digital Marketing Associate | Growth Specialist
06.2017 - Current
Job overview
- Designed marketing automation architecture with product, website, CRM (Freshsales, LeadSquared, ActiveCampaign) and customer engagement tool (CleverTap, Smartech (Netcore)) .
- Built community with 25000+ members PAN India to engage, upsell various products.
- Conducted 150+ offline events and 60+ webinars end to end overseeing operational and promotional aspects.
- Built network of 300+ partners and engineering colleges in Maharashtra to conduct events and get customers.
- Bootstrapped multiple lead magnets like ebooks, programs, workshops to upsell higher-end products.
- Built end-to-end Funnel streamlining multiple channels.
- Designed leak-proof email drip to strengthen middle of funnel.
- Email design, copy, setup and deployment while ensuring best practices being followed under DMAARC to ensure Email deliverability. (95% + across all domains).
- Optimized Email marketing to achieve avg open rate of: 23% and avg CTR of 1.2% for broadcasts & 86.8% open rate and 15.5% CTR for automated journeys.
- Optimized Lead Journey and mapped it within CRM's to smoothen experience of sales team.
- Played role of scrum master to stabilize web-development process between Tech and Marketing team.
- Looked after strategy, co-ordination and execution of targeted paid and organic social media campaigns.
- Conducted various customer surveys to identify customer persona and delight factor of product.
GreyAtom EduTech Pvt. LtdMumbai
Marketing Intern
02.2017 - 05.2017
Job overview
- Bootstrapped 2 CRM's (Freshsales, Bitrix24).
- Built blog tree and edited 25+ blogs.
- Coordinated with network of 12 freelance writers.
- Built list 1.5 Lakh email address for 2 months using tools like salestools and hunter.
- Designed and deployed various email campaigns.
- Conducted meetups and webinars for customer acquisition.
- Telephonic counseling of leads to sell programs.
Education
Indian Institute Of Technology, MadrasMadras
Bachelor of Science from Programming And Data Science
06.2022 - Current
University Of MumbaiMumbai
Bachelor of Science from Mathematics
06.2013 - Current
Institute Of Actuaries, IndiaIndia
Fellowship from Mathematics, Advanced Statistics And Accounting
10.2013 - Current
Skills
Demand Generation
Accomplishments
Employee of the month - August 2017
Martech Implementation Star - August 2019
Employee of the month - August 2020
Availability
See my work availability
Not Available
Available
monday
tuesday
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morning
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Timeline
Indian Institute Of Technology, Madras
Bachelor of Science from Programming And Data Science
06.2022 - Current
Senior Associate, Marketing Operations & Analytics
BrowserStack
05.2021 - Current
Digital Marketing Associate | Growth Specialist
GreyAtom EduTech Pvt. Ltd
06.2017 - Current
Marketing Intern
GreyAtom EduTech Pvt. Ltd
02.2017 - 05.2017
Institute Of Actuaries, India
Fellowship from Mathematics, Advanced Statistics And Accounting
10.2013 - Current
University Of Mumbai
Bachelor of Science from Mathematics
06.2013 - Current
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