Bing Watch
Nishant Gopalia
Marketing Leader
Mumbai,MH
Summary
Visionary and data-driven Chief Marketing Officer with 19+ years of progressive leadership in Integrated Marketing and Brand Strategy, specializing in scaling new age digital brands and driving substantial revenue growth. Proven expertise in transforming marketing functions, building high-performing teams, and delivering exceptional ROI through innovative performance marketing, compelling storytelling, and customer-centric innovation. Adept and leveraging MarTech, AI, and data analytics to optimize spend and unlock new audiences across diverse industries. Seeking to lead and shape the marketing future of a dynamic new age brand by applying business first mindset.
Overview
19
19
years of professional experience
9
9
Senior Leadership
Accomplishments
- Scaled OTT platform audience by 100X, growing sports viewership from 5 Million to over 440 Million and establishing it as a market leader.
- Achieved 6X-10X Return on Ad Spend (ROAS) for major sports properties, exceeding 10X for IPL, through meticulous budget management and full-funnel strategy.
- Reduced performance marketing costs by 80% and increased Monthly Active Users (MAU) by 20% by implementing an agile, data-driven budget strategy.
- Drove 2X-10X ROAS for D2C brands by architecting optimized, full-funnel digital marketing strategies.
- Launched a proprietary AI marketing tool at Tonic Worldwide that unlocked new audiences and enabled precise attribution, driving significant revenue growth.
Work History
Senior Vice President
Tonic Worldwide
01.2025 - 07.2025
- Pioneered a proprietary AI tool for clients, integrating first-party data with third-party data to enable precise attribution and audience targeting, ultimately driving new revenue streams.
- Consumer engagement with a WhatsApp chatbot for a home decor brand, resulting in a 2X increase in leads and a 5X boost in engagement scores.
- Owned and managed the P&L for the India and global media function, overseeing strategic growth initiatives and driving profitability through innovative MarTech and AI solutions.
Senior Director & Lead, Digital Media
Viacom18 Sports (JioCinema)
06.2022 - 01.2025
- Architected and executed a full-funnel marketing strategy encompassing ATL, Digital (Brand+Performance), CTV, retention strategy & consumer insights to establish JioCinema as the market leader in sports streaming platform.
- Grew the sports viewing audience by 100X to 500 Million on the OTT platform.
- Maximize user engagement and minimize customer acquisition cost (CAC) in a highly competitive market by developed an agile marketing budget strategy based on a one-year data analysis of acquisition and retention.
- Achieved and maintained a remarkable 6X-10X ROAS (exceeding 10X for IPL) while reducing performance marketing costs by 80% and increasing Monthly Active Users (MAU) by 20%.
- Effective CTV strategy & compelling brand communication drove the viewership penetration by 80% of CTV universe.
Senior Digital Director
Essence Global (Group M)
04.2021 - 06.2022
- Drive significant growth and market expansion for prominent D2C brands including Purplle, Plum, My11Circle, and Rebel Foods. Achieving a 2X-10X increase in ROAS through optimized full-funnel strategies.
- Crafted and executed a regional marketing strategy for Purplle.com, meticulously mapping communication and media weight in collaboration with Google. Delivered a 2X increase in sales in Southern states.
- Scaled Zee5’s subscription with 2X ROAS with well optimizes performance+brand marketing campaigns. Contributing 60%-65% of total subscription through these campaigns.
DGM - Digital Media
Tata Communication
11.2019 - 04.2021
- Led the formulation of a Global Account-Based Marketing (ABM) strategy, strategically utilizing performance digital channels to reduce paid media wastage by 50% and increase ROAS by up to 10X.
Senior Digital Director
Mindshare (Group M)
09.2018 - 11.2019
- Managed Kellog’s digital mandate. Position Kellogg's as a household breakfast name & increase awareness.
- Key campaign: Leveraged consumer insights on taste and convenience to craft a targeted digital campaign during morning hours (7 am - 10 am) with a 'breakfast meter' that showed the health and energy benefits of the product.
- Result: The campaign successfully grew engagement and boosted brand awareness by 10% and recall by 8%.
AVP - Digital Media
Performics (Publicis Media)
04.2017 - 08.2018
- Managed a portfolio of clients to drive digital media performance strategies focused on maximizing Return on Investment (ROI). Provided mentorship to a 9-member team to ensure seamless campaign planning and implementation.
GM - Digital Media
PHD (OMG)
02.2016 - 10.2016
- Led Unilever’s (HUL) digital media Agency of Record (AOR), collaborating with brands like Kissan and Surf to integrate digital videos with TV planning for enhanced reach and cost efficiencies. Managed 400 cr of digital marketing budget.
- Drove data & programmatic penetration which led to media buying efficiencies by 20%.
Manager - Digital Media
Disney Star (Hotstar)
03.2014 - 01.2016
- Monitored and executed the digital media strategy for the expansion of Hotstar's user base, focusing on optimizing acquisition costs while enhancing user retention and engagement.
- With the powerful brand communication, influencer marketing & performance campaign, achieved fastest 1Mn users on boarded in 7 days.
Group Head - Digital
Wavemaker (Group M)
01.2008 - 02.2014
- Formulated comprehensive digital media strategies for a diverse client portfolio including TATA Motors, Zydus Wellness, and Kotak Mahindra Bank, specializing in SEM, video, and influencer programs.
Education
MBA - Marketing
United Business Institutes
01.2013
BIT - Bachelors in Information Technology
Manipal University
01.2003
Skills
Marketing Strategy & Leadership: Full-Funnel Digital Strategy, Brand Positioning & Storytelling, D2C Growth Hacking, P&L Management, Agile Marketing, Cross-Functional Leadership
Performance & Digital Marketing: User Acquisition & Retention, ROAS Optimization, Paid Media (Meta, Google, Affiliate, Influencer), SEO/SEM, Conversion Rate Optimization (CRO), Customer Lifecycle Management
Data Analytics & MarTech/AI: Data-Driven Decision Making, Customer Segmentation, Attribution Modeling, AI/MarTech Solutions Development, Predictive Analytics
Budgeting & Team Leadership: Client & Stakeholder Management, Budget Planning & Management, Team Building & Mentoring
Customer-Centric Innovation: Customer Lifetime Value (CLTV), Loyalty Programs, Personalized Communication, WhatsApp Chatbot Engagement, Brand Building & Advocacy
Interests
Reading
Investment (Equity / MF / Crypto)
Traveling
Timeline
Senior Vice President
Tonic Worldwide
01.2025 - 07.2025
Senior Director & Lead, Digital Media
Viacom18 Sports (JioCinema)
06.2022 - 01.2025
Senior Digital Director
Essence Global (Group M)
04.2021 - 06.2022
DGM - Digital Media
Tata Communication
11.2019 - 04.2021
Senior Digital Director
Mindshare (Group M)
09.2018 - 11.2019
AVP - Digital Media
Performics (Publicis Media)
04.2017 - 08.2018
GM - Digital Media
PHD (OMG)
02.2016 - 10.2016
Manager - Digital Media
Disney Star (Hotstar)
03.2014 - 01.2016
Group Head - Digital
Wavemaker (Group M)
01.2008 - 02.2014
BIT - Bachelors in Information Technology
Manipal University
MBA - Marketing
United Business Institutes