Nishanth Kakaraparti
Digital & Affiliate Marketing Expert
Hyderabad
Summary
Highly motivated, ambitious, and solution-oriented professional with a strong background and holds 13+ years of professional experience, exposure with wide range of skillset that includes - B2B Sales & Marketing, Client Service & Relations, Digital Marketing - Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing, Affiliate Marketing & Lead Generation etc. seeking a progressive career opportunities ahead.
Overview
13
13
years of professional experience
Work History
Global Director-Web Acquisition
adzinsight.com
06.2025 - Current
- Mentoring and supervising a team consisting of Ad-operations and campaign delivery.
- Skill-full in creating and implementing various SOPs for campaign integrations, timely validations, and payments.
- Act as a liaison with agencies, ad networks, advertisers, merchants, brands, and publishers regarding planning, tracking, scheduling, issue resolution, payment, and delivery of campaigns.
- Identifying growth opportunities based on data analysis, getting new clients that have a direct impact on the company’s revenue.
- Extensive experience in working and troubleshooting various tracking platforms like TUNE (Hasoffers), Trackier, Affise, Offer18, Appsflyer, Singular, Branch, Adjust etc.
- Oversaw budgetary planning and resource allocation for global projects, ensuring alignment with corporate objectives.
- Fostered relationships with key stakeholders to drive strategic partnerships and business growth opportunities.
Director-Performance Marketing
Grabon.in
Hyderabad
02.2015 - 05.2025
- Delivered average annual sales growth of 60% for clients, with some achieving up to 200% increases sales.
- Drove 80% increase in revenue by developing and executing a comprehensive strategy that include improve landing pages, add-on suggestions and follow-up emails.
- Generated more than $600,00 per year in incremental revenue by creating SEO & SEM strategy and built affiliate relationships.
- 65% organic ranking increase across all clients on a quarterly basis by executing ethical and qualified on-page and off-page strategies.
- Achieved over 40% traffic gain across all pages by consistently producing high quality search engine optimized content and creating newsletters through email strategy that retain users to the website.
- Responsible to increase traffic by improving rank/position in search engine results page for target keywords/search terms.
- Responsible for doubling the organic web traffic for major keywords by opting On-Page(Meta Tags Creation and Implementation, Image Optimization, Anchor Optimization, W3C Validation and others) and Off-Page optimization(Link Building, Forums Participation, PR Submission, Blog Posting and others.
- Prepare and present analytics and ranking reports to clients and to management/higher authority.
- Assess and remodel keyword targeting plan on timely basis.
- Monitor and analyze webpage ranking, meta tags optimization, word density and spam backlinks check and other key factors in SEO.
- Suggest and provide insights to AdWords team on increasing conversions for paid searches/campaigns.
- Worked with email marketing team for creatives, promotional videos, offer details and deployed campaigns successfully.
- Maintain healthy business relations with Affiliates Networks Such as VCommission, Clickonik, Optimise Media, Admitad, Connecting Dots, Affoy, DG Perform (SVG Media) and responsible for increasing performance marketing and media buying revenue from all affiliate partners month-on-month.
- Staying updated on search engine latest news, algorithm updates, e-commerce merger/acquisition/funding updates and suggest/work with other teams on new business opportunities/partnerships.
- Coordinating with advertiser team in integration and testing of conversion tracking pixels, post back (server side tracking), mobile site and app tracking.
- GrabOn.in is an online coupons and deals service dealing in both exclusive and publicly available coupons headquartered in Hyderabad, India. It was launched on September 2013. Today Grabon.in Ranks No.1 in couponing space in India. Generating 3.5 million traffic every month. With 2000+ high search volume keywords ranking at 1st position. Its Alexa rank in India is 596, global rank is 8,624.
- Led cross-functional teams to develop and implement strategic plans aligned with organizational goals.
- Streamlined processes to enhance operational efficiency and reduce costs across multiple departments.
Manager – Key Client
BASIC ELEMENTS SOLUTIONS
02.2014 - 01.2015
- To maintain and foster healthier relationship with existing and prospective clients to bring in revenue and to win long and short sales cycle through quality sales lead generation/tracking in CRM tool within turnaround time.
- Responsible for new market/business development to increase supply/installation margins and thus meeting financial goals of organization.
- To pitch in with diversified/customized product and service portfolio at targeted client through cluster/niche marketing.
- To resolve operational and execution issues on time.
- Domain: Industrial Fire Safety
Trainee-Sales
TRANSPOLE LOGISTICS PVT. LTD
02.2013 - 02.2014
- To conduct primary and active client search; tabulate prospective leads and present company’s services efficiently before key personnel (logistics) in targeted organization.
- To understand, analyze their products export or imports to global destinations and match their requirement on freight rates and assure best services.
- To prepare target and hot account list and refine constantly through sales pitching and regular follow up through maintaining cordial relations with key decision making personnel in respective organizations.
- To achieve targets on getting freight inquiries, sale conversions and send best possible quotes through coordination with operations team and ensure customer satisfaction with structured services.
- Domain: International Logistics/Exports & Imports
Education
Master of Business Administration - International Business
School of Management Studies, JNTU
Skills
Keyword research
Competitor analysis
Campaign management
Affiliate marketing
Social media advertising
Google analytics
Campaign optimization
Teamwork and collaboration
Multitasking
Problem-solving abilities
Multitasking Abilities
Organizational skills
Team leadership
Keyword optimization
Social media engagement
SEO strategies
Account management
Personal Information
Title: B2B SALES & DIGITAL MARKETING PROFESSIONAL
Awards
- FAB 5 (top 5 employee) award, Awarded during GrabOn's 5th anniversary celebrations in 2018 for overall contribution to organization growth and excellence in business and client management.
- Sports Participation, Participated and won prizes on caroms, table tennis during company’s yearly sports meet.
- 5k Run Participation, Participated in 5k Run, Plankathon events.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Global Director-Web Acquisition
adzinsight.com
06.2025 - Current
Director-Performance Marketing
Grabon.in
02.2015 - 05.2025
Manager – Key Client
BASIC ELEMENTS SOLUTIONS
02.2014 - 01.2015
Trainee-Sales
TRANSPOLE LOGISTICS PVT. LTD
02.2013 - 02.2014
Master of Business Administration - International Business
School of Management Studies, JNTU