Nishath Ahmed H
Bengaluru
Summary
Experienced digital marketer with over 7+ years of expertise, dedicated to leveraging creativity to drive measurable results using impactful digital marketing tactics. Committed to continuous growth and staying abreast of emerging trends, tools, and platforms to deliver exceptional value to clients. Passionate about helping businesses achieve their marketing objectives and fostering growth through the implementation of effective digital marketing strategies.
Overview
7
7
years of professional experience
Work History
Senior Digital Marketing Manager
Nambiar Builders
01.2025 - Current
- Led 360° digital marketing strategy for residential and township projects, driving high-quality lead generation, brand awareness, and sales conversions.
- Planned and executed performance marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms, optimizing for CPL, CTR, and ROI.
- Managed multi-crore digital budgets, strategically allocating spends across performing channels while reducing CPL by over 48%.
- Collaborated with creative, tech, and media teams to launch high-impact landing pages, video content, and influencer campaigns aligned with project milestones.
- Developed and implemented SEO & SEM strategies, improving organic traffic and search visibility for brand and project keywords.
- Oversaw agency partnerships and vendor performance for web development, paid media, MarTech tools, and analytics.
- Led the revamp of the official website UX/UI, improving mobile responsiveness, on-site engagement, and conversion funnel tracking.
- Spearheaded marketing automation & CRM integration (Salesforce) for lead nurturing, retargeting, and CRM syncing.
- Delivered monthly campaign reports and data-driven insights to sales, leadership, and external stakeholders.
Performance Marketing Manger
SOBHA Limited
04.2022 - 12.2024
- Implementing data-driven marketing approaches that resulted in substantial increases in revenue by 2.6x.
- Performing A/B tests to enhance conversion rates and ROI by optimizing campaigns, landing pages, and other elements.
- Effectively overseeing and refining PPC campaigns, encompassing search, display, and social media advertising, to optimize ad spend efficiency and boost conversion rates
- Reduced CPB by 13% through optimization strategies.
Social Media Specialist
JAIN Online, Jain (Deemed-to-be-University)
08.2020 - 04.2022
- Spearheaded lead generation campaigns through targeted social media strategies across platforms.
- Hands-on experience in executing both ATL & BTL marketing initiatives to drive brand visibility.
- Led social media efforts focused on brand awareness, engagement, and community growth.
- Responsible for end-to-end content planning, creation, and management aligned with brand tone and goals.
- Played a key role in executing a high-impact IPL brand collaboration and brand film, contributing to a significant uplift in brand perception and recall.
Digital Account Manager
Appiness Interactive Media Limited
03.2020 - 07.2020
- Handling social media and PPC major clients in health care industry from India & Dubai
- Responsible for driving sales and managing client relationships through strategic pitching and relationship building in a fast-paced agency environment
- Responsible for analyzing data and preparing reports to provide clients with insights into campaign performance
Digital Marketing Consultant
PSSEMR Institution
05.2018 - 02.2020
- Developed comprehensive digital marketing strategies tailored to client goals, including brand awareness, lead generation, and sales growth.
- Executed multi-channel campaigns across platforms such as social media, email, search engines, and display advertising
- Implemented SEO strategies to improve organic search rankings, increase website traffic, and enhance user experience.
- Managed social media accounts for Institution, developing content calendars, engaging with audiences, and driving social media growth.
Education
MBA - Marketing & Human Resource
CMS B School- Jain University
Bengaluru05.2020
Bachelor of Management Studies - International Business
Jain University
Bengaluru05.2018
Class XII -
Jain University
Bengaluru05.2015
Skills
- Leadership
- People Management
- Project Management
- Content creation & Management
- Data analysis
- PPC
- SEO & SEM
- E-mail Marketing
- Lead Generation
- Social media strategy
- Stakeholder communication
- Cross-functional team leadership
Additional Information
Guest Lectures & Speaking Engagements
Maximizing Impact on Organic & Paid Social Media - Guest Lecture
LANGUAGES
English
Kannada
Hindi
Tamil
Urdu
TOOLS AND SKILLS
- Hootsuit
- Hubspot
- No-Paper Form
- Brandwatch.io
- Firework
- ChatGPT
- Salesforce
- Google Data Studio
- MailChimp
- SEMRush
- Canva
Timeline
Senior Digital Marketing Manager
Nambiar Builders
01.2025 - Current
Performance Marketing Manger
SOBHA Limited
04.2022 - 12.2024
Social Media Specialist
JAIN Online, Jain (Deemed-to-be-University)
08.2020 - 04.2022
Digital Account Manager
Appiness Interactive Media Limited
03.2020 - 07.2020
Digital Marketing Consultant
PSSEMR Institution
05.2018 - 02.2020
MBA - Marketing & Human Resource
CMS B School- Jain University
Bachelor of Management Studies - International Business
Jain University
Class XII -
Jain University
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