Summary
Overview
Work History
Education
EXTRACURRICULAR ACHIEVEMENTS
Timeline
Generic
Nishchay Hans

Nishchay Hans

Senior Category Manager, Blinkit

Summary

Multifaceted FMCG professional with experience in sales, category management, and process optimization, now seeking to harness my entrepreneurial spirit and versatility to build business in the quick commerce space

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work History

Senior Category Manager

Blinkit
08.2024 - Current
  • Successfully managing 2 premium personal care accounts, ensuring consistent product availability and driving business contributions of ₹50 lakhs per month.
  • Developed and implemented a comprehensive Return to Vendor (RTV) policy framework, streamlining the handling of unsold, near-expiry, and customer-returned stock across all categories.
  • Optimized payment schedules for Sale OR Return vendors, enhancing working capital efficiency.
  • Spearheaded process improvements to increase Return To Vendor processing capacity from 2 lakh to 12 lakh units per month.

Area Sales Manager

Hindustan Coca-Cola Beverages Private
12.2023 - 07.2024
  • Managed a successful team of 4 team leaders and 25 sales executives, achieving sales target in 6 out of 7 months in Kolhapur, Sangli, and Satara
  • Managed 17 Distributors and annual business of ₹125 crore, achieving 17% YTD growth with strategic sales tactics and effective market penetration
  • Successfully launched new product, meeting ND and volume targets, while optimizing sales processes and enhancing market development strategies

Digital Trade Marketing

Hindustan Coca-Cola Beverages Private
01.2023 - 12.2023
  • Pioneered "Coke Buddy" a B2B app for retailers as founding member, aiding in product development and successful launch
  • Excelled in Digital Trade Marketing, customizing trade schemes and implementing customer engagement strategies
  • Managed launch and sales operations in Mumbai, Goa, and Pune, achieving 85% onboarding and maintaining 50% MAU

Sales Project - Management Trainee

Hindustan Coca-Cola Beverages Private
06.2022 - 12.2022
  • Spearheaded Returnable Glass Bottles ND project, conducted competition benchmarking, and identified rural opportunities.
  • Led a Team Leader of 7 MGRs in Nashik to drive business, identifying gaps for market share improvement and premium portfolio development

Operations Delivery Analyst

ZS Associates
06.2018 - 06.2019

• Delivered analytics and data-driven solutions that helped clients gain insights on competitors’ performance and product performance across various markets

• Created multiple dashboards on Tableau and Excel to find key expansion and opportunity areas for underperforming products in the Non-communicable diseases market

Education

MBA - Sales And Marketing

Xavier Institute Of Management, Bhubaneswar (XIMB)
Bhubaneswar
07.2020 - 05.2022

B. Com Programme -

Kirori Mal College, Delhi University
Delhi
07.2015 - 05.2018

EXTRACURRICULAR ACHIEVEMENTS

• National Winner, HCCB Case Study Challenge, Season 1 

• National Winner, Tata Steel-a-thon, Season 7 

• Campus Finalist, Hult Prize 

Timeline

Senior Category Manager

Blinkit
08.2024 - Current

Area Sales Manager

Hindustan Coca-Cola Beverages Private
12.2023 - 07.2024

Digital Trade Marketing

Hindustan Coca-Cola Beverages Private
01.2023 - 12.2023

Sales Project - Management Trainee

Hindustan Coca-Cola Beverages Private
06.2022 - 12.2022

MBA - Sales And Marketing

Xavier Institute Of Management, Bhubaneswar (XIMB)
07.2020 - 05.2022

Operations Delivery Analyst

ZS Associates
06.2018 - 06.2019

B. Com Programme -

Kirori Mal College, Delhi University
07.2015 - 05.2018
Nishchay HansSenior Category Manager, Blinkit