Nishi Singh
Mumbai
Summary
Results-driven marketing leader with over 9 years of experience in brand development and customer acquisition within fintech. Leads a 10-member team in executing integrated marketing strategies across content, SEO, social media, and product marketing. Proven success in driving audience growth and launching effective go-to-market campaigns aligned with business objectives.
Overview
7
7
years of professional experience
Work History
Marketing & Creative Lead
Bigul.co
Mumbai
10.2025 - Current
- Lead the marketing initiatives for one of India's fastest-growing trading platforms.
- Managed 10-member marketing team to enhance performance and collaboration.
- Directed SEO content, growth campaigns, and creative social media efforts.
Mentored team members in strategy execution, reporting, and optimization processes. - Owned strategies for acquisition, activation, engagement, and retention.
- Directed SEO content, growth campaigns, and creative social media efforts.Mentored team members in strategy execution, reporting, and optimization processes.
- Designed Clevertap journeys to boost activation, retention, customer engagement, and campaign efficiency.
- Developed category positioning for Quant Algo and competitive frameworks against major fintech brands.
Copy Manager – Strategy
5paisa Capital
Mumbai
05.2021 - 10.2025
- Led strategic communication and integrated campaigns for trading, investing, wealth management, and mutual funds.
- Developed acquisition-focused communication across website, mobile app, CRM, email, push notifications, and social media.
- Simplified complex financial concepts into customer-friendly messaging, improving understanding across target audiences.
- Collaborated with product, research, compliance, marketing, and performance teams to align initiatives.
- Created digital communication assets that increased brand awareness and drove investor engagement.
- Achieved over 5.4 million video views within 10 days of campaign launch.
- Strengthened brand recall with #AbTohSabkoPataHai campaign, differentiating brand in competitive discount broking sector.
- Recognized as Best Employee of the Year in 2021 and 2024 for outstanding contributions.
Senior Copywriter
Crystal Logic Pvt. Ltd.
Mumbai
08.2020 - 04.2021
- Developed campaign communication landing pages and digital marketing assets to enhance outreach.
- Created video scripts and advertising campaigns to engage target audiences.
- Collaborated with creative and production teams to ensure cohesive branding and messaging.
Copywriter
Freshbox Media
Mumbai
05.2019 - 08.2020
- Developed marketing campaigns and social media content that increased audience interaction.
- Oversaw content creation for brands, enhancing engagement across social, digital, and advertising channels.
- Edited and proofread content to ensure clarity, consistency, and adherence to brand voice.
- Coordinated with project managers to ensure timely delivery and consistent messaging across channels.
Education
Master of Arts - Communication And Journalism
Mumbai University
Mumbai08-2018
Post Graduation Programme (P.G.P) - Growth And Digital Marketing With AI
IIM-V
Vishakhapattam06-2026
Skills
- Digital marketing
- Brand development
- Social media strategy
- Content creation
- Marketing communications
- Brand positioning
- Customer engagement
- Concept development
- Growth strategy development
- Marketing automation
- Data analysis
- Data-driven decision making
- Project leadership
- Communication strategy
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Marathi
Proficient (C2)
C2
Timeline
Marketing & Creative Lead
Bigul.co
10.2025 - Current
Copy Manager – Strategy
5paisa Capital
05.2021 - 10.2025
Senior Copywriter
Crystal Logic Pvt. Ltd.
08.2020 - 04.2021
Copywriter
Freshbox Media
05.2019 - 08.2020
Master of Arts - Communication And Journalism
Mumbai University
Post Graduation Programme (P.G.P) - Growth And Digital Marketing With AI
IIM-V