Nishita Bengani
New Delhi
Summary
Marketing enthusiast with a background in driving revenue growth, strengthening client relationships and maximizing brand growth. Skilled in negotiation, strategic planning, performance analysis, with an ability to drive impactful marketing initiatives. Adept at collaborating with cross-functional teams to accelerate growth and ensure smooth flow of processes.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Key Account Manager
Flipkart
02.2023 - Current
- Attained 31% year-over-year growth in the handbags KAM category
- Successfully achieved 8% gross merchandise value growth within my portfolio
- Achieved 4.6% product listing ads revenue from sellers against a target of 3%
- Secured high DW SKUs at record-low pricing through NLC negotiations and MinOQ implementation during Big Billion Days
- Launched over 1,500 new selections, driving 3% of total GMV through marketing and merchandising
- Onboarded top manufacturers and competitor brands, generating an average GMV of ₹2.7 million in January 2025.
- Executed BTL campaigns at Flipkart events, securing ₹2.5 million in sponsorships, and conducting screen advertising at the office campus.
- Conducted consumer and competitor analysis for the luggage and travel accessories market across online and offline channels.
Area Sales Manager
Whirpool Of India Ltd
New Delhi
07.2022 - 12.2023
- Handled a team of 200 sub-dealers across 20 regions
- Primarily handled the FMCD category for washers and refrigerators
- Managed key accounts, such as Vijay Sales and Value Plus
- Boosted brand presence by 11% in latent markets through targeted brand activation.
- Drove monthly sales revenue of 2 crore, with 21% month-over-month growth
- Executed the media plan for radio promotions in the upcountry area
Education
MBA - Marketing Management
IMT Ghaziabad
03-2022
B.Com -
Shyama Prasad Mukherjee/ DU
08-2018
XII -
VBPS
05-2015
X -
VBPS
05-2013
Skills
- Brand management
- Business development
- Market research
- Channel Management
- Stakeholder management
- Digital marketing
- Analytical skills
- Creative thinking
- Effective problem solving
- Cross-functional collaboration
- Business strategy
Certification
- Google Digital Marketing & E-commerce Professional Certificate, 2025
- Google Analytics Individual Certification, Google, 2023
- Google Ads Search Certification, Google, 2023
- SEO Toolkit, SEMRush, 2023
Projects
SUMMER INTERN- JIO CREATIVE LABS
Market Research and Content Strategy
- Increased Eggoz Nutrition's national footprint by 180% on Youtube and 55% on Youtube
- Handled Content Strategy for the Election Commission of India
INFLUNC
• Negotiated and brought onboard multiple brands for influencer marketing
• Handled digital marketing strategies aligned to the clients’ current objectives
Positions Of Responsibility
- Admin Head, Cultural Committee, IMT Ghaziabad, 2020-22
- Member of Public Relations, Cultural Committee, IMT Ghaziabad, 2020-22
Areas Of Interest
- Singing
- Badminton
- Crafts
Timeline
Key Account Manager
Flipkart
02.2023 - Current
Area Sales Manager
Whirpool Of India Ltd
07.2022 - 12.2023
MBA - Marketing Management
IMT Ghaziabad
B.Com -
Shyama Prasad Mukherjee/ DU
XII -
VBPS
X -
VBPS
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