Nishita Soni
Brand Marketing & Communications Professional | Driving Growth, Visibility & Engagement
New Delhi
Summary
Brand marketing and communications professional with 10+ years’ experience driving visibility, engagement, and measurable growth through integrated campaigns, content strategy, and event management. Skilled in crafting compelling brand narratives, executing high-impact marketing initiatives, and fostering stakeholder engagement across industries.
Overview
13
13
years of professional experience
4
4
Certifications
Work History
Assistant Manager – Brand, Marketing & Communication
Ernst & Young (EY)
09.2022 - Current
- Executed 65+ campaigns and events, boosting visibility and generating qualified leads with global partners (Microsoft, SAP, ServiceNow, etc.).
- Designed communication strategies increasing alliance awareness by 26% and social media reach by 30L+ impressions.
- Produced case studies and co-branded content, achieving 20% CTOR and improved partner page rankings.
- Launched three editions of the alumni magazine, and managed seven global alumni weeks, with five localized events, engaging senior executives consistently.
Digital Marketing Project Manager
Scorch Services
10.2020 - 09.2022
- Increased client engagement rate by 55% and improved audit score from 56% to 82% through tailored digital strategies.
- Boosted LinkedIn page views by 13% and improved keyword rankings through targeted SEO.
Project Manager – Digital Marketing
Transpixel Studio
07.2014 - 09.2020
- Led 360 digital marketing campaigns and Google Ads optimization, increasing leads by 25%.
- Oversaw client projects from strategy to execution, including video production and content development.
HR Executive
Broadcast2World
01.2013 - 01.2014
- Early career role in HR, managing onboarding, policies, and exit interviews.
Education
MBA - Marketing
Amity Business School
01.2013
BBA - undefined
Institute of Information Technology and Management
01.2011
Skills
- Brand Marketing
- Alliance Marketing
- Strategic Communications
- Campaign Management
- Digital Marketing
- Content Strategy
- Event Management
- Stakeholder Engagement
- Social Media Strategy
- Project Management
Certification
Digital Marketing Pro Certified – DMI Ireland (2022)
Accomplishments
- Awarded Superpower Author Award for publishing 'Overwhelmed to Empowered'.
- Published author with extensive research in transactional analysis, self-growth, and behavioral psychology.
- Represented school volleyball team at zonal level; organized and led multiple college events.
Timeline
Assistant Manager – Brand, Marketing & Communication
Ernst & Young (EY)
09.2022 - Current
Digital Marketing Project Manager
Scorch Services
10.2020 - 09.2022
Project Manager – Digital Marketing
Transpixel Studio
07.2014 - 09.2020
HR Executive
Broadcast2World
01.2013 - 01.2014
BBA - undefined
Institute of Information Technology and Management
MBA - Marketing
Amity Business School
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