Nishkarsh Chauhan
Marketing Professional
Gurgaon
Summary
Profile Summary
Accomplished Head of Marketing with over 12+ years of experience in the Real Estate industry, specialized in performance marketing and strategic growth initiatives. Competent in driving lead generation, optimizing digital campaigns, and enhancing brand presence through data-driven strategies. Proven track record of increasing property sales and client acquisition through targeted marketing efforts involving 360-degree marketing. Skilled in managing large-scale marketing budgets, leading cross-functional teams, and fostering strategic partnerships. Adept at utilizing advanced analytics and market research to inform decision-making and achieve business objectives. Committed to delivering measurable results and driving sustained growth in a competitive market.
Overview
12
12
years of professional experience
12
12
years of post-secondary education
Work History
Head of Marketing
Trespect (Anarock)
6 2022 - Current
- Develop and implement comprehensive marketing strategies to increase brand presence and ensure business growth
- Managing Pan India 360-degree marketing platforms and deriving lead generation campaigns to attract potential investors and buyers
- Designing effective GTM strategies across India derive 6-7x of marketing budgets as revenue / profit
- Manage the firm’s online presence and reputation across various digital platforms
- Oversee the development and maintenance of the firm’s website to ensure a user-friendly experience
- Lead and mentor the marketing team of 8 members, providing guidance and support to achieve departmental goals
- Manage relationships with external agencies, partners and external vendors
- Build and maintain strong relationships with stakeholders and key clients
- Conduct market research to identify customer needs, preferences and trends
- Monitor and analyze market conditions and competitive landscape to identify opportunities
- Procuring and managing HNI's & X-pats database of clients across India, GCC & other countries.
Digital Marketing Head (AVP)
Trespect (Anarock)
08.2021 - 06.2022
- Align digital marketing plans with overall business objectives and market trends
- Identifying digital marketing (lead-gen) challenges and making strategic steps to meet sales team expectations
- Setting up new and modifying existing processes (marketing / sales / call center) to increase overall performance
- Decreasing Trespect’s lead cost by 15-20% by deploying effective marketing platforms
- Coordinate with team for creation of high quality digital content
- Develop and execute social media strategies to build brand awareness and engage with target audiences
- Preparing GTM’s and successfully completing a couple of mandates with GTV worth 100 million USD in Delhi NCR
- Track KPIs and ensure digital marketing efforts are meeting business goals
- Managing Google, Meta, Property Portals, agencies, etc
- To derive efficient performance and portfolio targeted marketing
- Procuring databases from multiple resources and aligning with the sales team to increase overall revenue.
General Manager - Marketing & Events
Square Yards
06.2019 - 08.2021
- Increased lead generation by 75 % in 2019 - 20, through performance marketing campaigns, resulted in YOY sales growth by USD 1.5 million
- Responsible for all corporate marketing, research and planning campaigns across multiple countries, including the delivery and results for key strategic initiatives
- Procuring and managing HNI's & Xpats database of clients across India & GCC locations, resulted in revenue growth every month on month ( min 100k USD)
- Creating and executing (quarter/annual/monthly) marketing plans for internal, channel partners, developers to meet pre-defined SLA's and maximize ROI
- Developed multiple performing campaigns by bundling products together, increasing sales revenue by 20-25 % with projected year-on-sales growth by USD 1.5 million
- Entirely managing B2C & B2B events, exhibitions and seminars across the globe
- Delivered some of the most profitable property shows supported by digital campaigns across Asia, Canada, Australia resulted in revenue of USD 1.5 - 2 million over a weekend (Billion Dreams, Azadi Tour, LBSF, Apne Ghar Diwali)
- Managing and hosting events in countries like Singapore and Hongkong resulting in revenue of more than USD 250k in a single weekend
- Negotiated new contracts with all National and International vendors, saving USD 200k for the marketing budget
- Increased site traffic by 15-20 % by developing, executing and measuring integrated, multi-channel marketing strategies to increase agency awareness which generated and nurtured leads and also supported business developments efforts
- Managing a budget of USD 350k (monthly) while creating a budget surplus with consistent sales
- Cultivate strong relationships with partners to drive sponsorship opportunities sales for annual events and marketing program activities
- Developing a marketing team to implement strategy and delivering on objectives.
Deputy General Manager - Marketing
Square Yards
06.2017 - 06.2019
- Measuring and reporting on performance of all campaigns in relation to ROI and KPI
- Creating, building and maintaining a social media presence
- Setting up marketing platforms in countries like KSA, Amsterdam, Kuwait, Brisbane
- Executed paid and organic marketing campaigns to derive leads
- Brainstormed content and growth strategies.
Senior Marketing Manager
Square Yards
06.2016 - 06.2017
- Led a team of 5 to conceptualize and coordinate online promotion strategies in collaboration with teams spanning sales, marketing and support
- Publisher CPC and CPI display ads on google, facebook, yahoo & bing, etc
- Setup and execution of multiple ESP platforms
- Increased monthly sales by 10-15 % by on-boarding new marketing agencies.
Marketing Manager
Square Yards
06.2015 - 06.2016
- Exploring new platforms to increase overall lead flow
- Making marketing plans for products, events and developers
- Managing ATL & BTL activities around India
- Working on performance analysis reports.
Service Delivery Manager
Tata Consultancy Services
04.2014 - 05.2015
- Managed the relationship with key stakeholders and collaborated with operational IT Services sites
- Looking into incidents where service delivery does not match the highest standards
- Coming up with service improvement plans that are proven, practical and effective
- Producing management information and reports as required by senior managers
- Create coordination and collaboration with other teams to support development activities.
Team Leader
Hewlett & Packard
02.2012 - 04.2014
- Support the IT service manager in driving continuous improvement into the service desk process
- Delegating tasks to team members and empowering them to take on new challenges
- Develop, implement and maintain a culture of continuous improvement around maintenance and support processes, tools, standards and overall performance of support provided by the team
- Assists in prioritizing workflow, providing support and coaching of associates.
Education
MBA (Marketing & IT) -
International Institute of Information Technology, Pune
11.2009 - 05.2011
BCA - undefined
Institute of Management Studies, Dehra Dūn
06.2005 - 05.2008
Marshall School - undefined
04.1998 - 05.2005
Skills
Digital Marketing
Details
Accomplished Head of Marketing with over 12+ years of experience in the Real Estate industry, specialized in performance marketing and strategic growth initiatives. Competent in driving lead generation, optimizing digital campaigns, and enhancing brand presence through data-driven strategies. Proven track record of increasing property sales and client acquisition through targeted marketing efforts involving 360-degree marketing. Skilled in managing large-scale marketing budgets, leading cross-functional teams, and fostering strategic partnerships. Adept at utilizing advanced analytics and market research to inform decision-making and achieve business objectives. Committed to delivering measurable results and driving sustained growth in a competitive market.
Profile
Nishkarsh Chauhan, MARKETING PROFESSIONAL
Personal Information
- Date of Birth: 08/10/88
- Nationality: Indian
Languages
English
French
Hindi
Timeline
Digital Marketing Head (AVP)
Trespect (Anarock)
08.2021 - 06.2022
General Manager - Marketing & Events
Square Yards
06.2019 - 08.2021
Deputy General Manager - Marketing
Square Yards
06.2017 - 06.2019
Senior Marketing Manager
Square Yards
06.2016 - 06.2017
Marketing Manager
Square Yards
06.2015 - 06.2016
Service Delivery Manager
Tata Consultancy Services
04.2014 - 05.2015
Team Leader
Hewlett & Packard
02.2012 - 04.2014
MBA (Marketing & IT) -
International Institute of Information Technology, Pune
11.2009 - 05.2011
BCA - undefined
Institute of Management Studies, Dehra Dūn
06.2005 - 05.2008
Marshall School - undefined
04.1998 - 05.2005
Head of Marketing
Trespect (Anarock)
6 2022 - Current
Similar Profiles
Anjani SharmaAnjani Sharma
Sales Manager at AnarockSales Manager at Anarock
Babita NegiBabita Negi
Senior Associate at AnarockSenior Associate at Anarock
VANSH SHARMAVANSH SHARMA
Retail Leasing Manager at AnarockRetail Leasing Manager at Anarock
Smriti RanaSmriti Rana
Technical Architect & Lead at Builder.aiTechnical Architect & Lead at Builder.ai
Sakshi ShuklaSakshi Shukla
Supervisor (C9) at Citi Corp ServicesSupervisor (C9) at Citi Corp Services