Summary
Overview
Work History
Education
Skills
Academic Project
Timeline
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Nishtha Sehgal

Nishtha Sehgal

Creative Strategist
Bhilai

Summary

With a 2-year work background and Masters in Business Administration, a creative and results-driven approach defines my professional ethos. Proficient in crafting compelling strategies, I execute them effectively to achieve tangible outcomes. From developing engaging social media campaigns to implementing strategic branding initiatives, I consistently deliver impactful, insight-driven results. A commitment to details and excellence underscores my proactive approach to learning and staying abreast of industry and competitive trends. This ensures fresh perspectives and innovative solutions to every project, driving success and surpassing expectations.

Overview

2
2
years of professional experience

Work History

Brand Strategy Intern

Conmat Global LLP
11.2023 - 05.2024

As Brand Strategy Intern in B2B model, focused on elevating brand presence and positioning within high-end segment. Through market analysis and strategic planning, contributed to enhancing brand awareness and engagement. Collaborating closely with marketing team, learned to developed innovative strategies to differentiate brand and drive growth.

Content Strategy Consultant

Incdesign
11.2023 - 03.2024

At INCDesign, researched UX/UI trends, developing innovative strategies that boosted social media engagement by 20%. Crafted persuasive pitch deck for baby care brand, effectively communicating key messages. Additionally, managed website content, optimizing SEO performance and driving 25% increase in organic traffic, enhancing online visibility and lead generation.

Re-Branding & Content Strategist

Mood Ahead
05.2023 - 09.2023

In work, I've come up with exciting strategies to attract more people to websites and social media. I've written ads and website content that really grab attention and bring in customers. I've teamed up with psychologists and trainers to make workshops even better. Also, contributed creative ideas to rebranding strategies.

Content & Social Media Manager

Buzziro
06.2023 - 08.2023

In early startup stage in just three months, grew organic followers using creative content and campaigns. By spotting important trends, made content more engaging.

Digital Content Strategist (Part-Time)

Creative Hustlers
04.2022 - 02.2023

I boosted website traffic by 30% and user engagement by 15%. made sure brand stayed strong and authoritative with blogs that ranked well on search engines. Plus, handled client relationships for technical and non-technical content on their websites and apps.

Education

MBA - Entrepreneurship

Institute of Management, Nirma University
Ahmedabad, India
04.2001 -

Bachelor of Arts - Economics

Amity University
Raipur, India
04.2001 -

Skills

  • Market research and Competitive analysis

  • Content writing & Copywriting

  • Creative Thinking

  • Client Relationship Management

  • Teamwork and Collaboration

  • Time management abilities

  • Attention to Detail

  • Idea Development and Brainstorming

  • Strategic Planning

  • SEO content writing

Academic Project

Industrial visit (Analysis of 13 businesses)

During industrial visits spanning Maharashtra to Himachal Pradesh across four states, I assessed 13 well-established businesses like Coca-cola, Yakult, Ud chalo etc from various sectors, examining company culture, operational procedures, business models and growth strategies. This provided valuable insights for strategic analysis and culminated in detailed reports on production, marketing, and distribution structures.


Trading Portal Research project

Conducted research on the Indian Trade Portal and Trade Map, exploring avenues to enhance export-import prospects with neighbouring and friendly countries. This project earned me recognition with a certificate for outstanding research, showcasing my analytical and research abilities.

Timeline

Brand Strategy Intern

Conmat Global LLP
11.2023 - 05.2024

Content Strategy Consultant

Incdesign
11.2023 - 03.2024

Content & Social Media Manager

Buzziro
06.2023 - 08.2023

Re-Branding & Content Strategist

Mood Ahead
05.2023 - 09.2023

Digital Content Strategist (Part-Time)

Creative Hustlers
04.2022 - 02.2023

MBA - Entrepreneurship

Institute of Management, Nirma University
04.2001 -

Bachelor of Arts - Economics

Amity University
04.2001 -
Nishtha SehgalCreative Strategist