Nitanshi Agarwal
Gurugram
Summary
Seasoned marketing professional, with a proven track record of 7 years at Nestle, adept in product management and leveraging consumer insights for brand growth. Spearheaded the transition of Nestles largest brand CERELAC to a no refined sugar variant in a record 6 months, achieving significant cost savings and efficiency improvements, winning trust with consumers and doctors
Overview
7
7
years of professional experience
Work History
Senior Brand Manager- CERELAC
Nestle
Grogram
02.2023 - Current
- Managing India's largest infant food brand, CERELAC, 28,000 tons, Rs. 2000 Cr turnover, with 16 SKUs
- Oversaw all aspects of medical marketing for the brand, developing regional, vernacular, customized communication for doctors.
- Oversaw the launch and transition of CERELAC to no refined sugar CERELAC, along with supply chain optimizations resulting in a reduction of raw materials, an increase in efficiency, and cost savings.
Brand Manager OOH
NESTLE
07.2020 - 02.2023
- P&L Owner of 5 tea, coffee & dairy brands with turnover INR 2400 Million+
- 80% brand value recovery in 2020, despite COVID impact on OOH.
- Working from ideation to the launch of 4 new brands in the OOH space, involving manufacturing, supply chain, finance, and marketing functions.
- Developed Nestle's first plant-based meat product locally, overseeing both the manufacturing setup, along with customer partnership with SOCIAL Restaurants for a pilot launch
Key Account Manager- OOH
NESTLE
08.2019 - 06.2020
- Managed a portfolio of 32 regional OOH accounts with total sales reaching 180 million.
- Onboarded 4 new accounts: Haldirams, IHG Hotel Group, WH Smith, and Bain.
- Organized multiple account engagements and joint business development plans with Executive chefs of leading chains like Haldirams, Burger King, ITC
Marketing + Sales
NESTLE
04.2018 - 05.2019
- Launch of E by NESCAFE - Nestle India's first B2C Coffee Machine
- Offline Retail Channel set up with Croma & Reliance Digital- 1st ever for Nestle India
- Product Renovation of NESCAFE Gold Cappuccino
- Managed complex supply chain with imported raw materials
- Handled INR 510 Mio worth GT sales business of Ahemdabad + region for 6 months
Education
MBA - Operations, Marketing
XLRI
Jamshedpur03-2018
B. Tech -
Delhi College of Engineering
06-2016
Skills
- Product management
- Consumer insights
- Budget formulation
- Brand positioning
- Margin monitoring
- Category growth
- Agency management
- Sales tracking
- Product positioning
- Supply chain management
- Market analysis
- B2B sales
Timeline
Senior Brand Manager- CERELAC
Nestle
02.2023 - Current
Brand Manager OOH
NESTLE
07.2020 - 02.2023
Key Account Manager- OOH
NESTLE
08.2019 - 06.2020
Marketing + Sales
NESTLE
04.2018 - 05.2019
MBA - Operations, Marketing
XLRI
B. Tech -
Delhi College of Engineering
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